Small Bag, Big Future

Small Bag, Big Future

Organization type: 
nonprofit/ngo/citizen sector
$50,000 - $100,000
Project Summary
Elevator Pitch

Concise Summary: Help us pitch this solution! Provide an explanation within 3-4 short sentences.

Women often bear a disproportionate share of the burden of AIDS care, often struggling to make ends meet with whatever meager income they have. Few interventions reach women affected by AIDS. This program offers an opportunity for these neglected women to directly benefit from an aid program in their own communities, to improve their lives and that of children impacted by AIDS, and to live a life with dignity and hope. Meanwhile, the profit will support AIDS impacted children as sustainable tuition fee and living expenses and promoting the use of eco-bag is an important way of environmental protection.

About Project

Problem: What problem is this project trying to address?

In the 1990s, many poor peasants in Central China sold blood to earn extra money for a living. Many blood collection stations operated illegally and used unsanitary practices for blood collection. As a result, estimates of as high as 60% of the adult population is infected with HIV in many villages. The exact extent of the tragedy remains unknown. Dr. Gao Yao Jie, an activist for AIDS patients in Henan Province, estimates that up to one million people are infected in Henan province alone. Many parents have already died of AIDS and those who still survive are suffering from the disease or widowed by it. They live in such dire poverty that they cannot afford to feed, clothe or educate their children. Many children lost their parents because of AIDS. In fact, most of these orphans do not have HIV themselves as their parents contracted the disease after they were born. These children have to endure poverty, sickness in the family and discrimination.

Solution: What is the proposed solution? Please be specific!

1. A decent income to HIV positive women 2. Sustainable sponsorship for AIDS impacted children 3. Promoting the idea of environmental protection
Impact: How does it Work

Example: Walk us through a specific example(s) of how this solution makes a difference; include its primary activities.

With the Accor Group’s support, Chi Heng Foundation together with Accor Group launched the program, Empowerment Builds the Future, aiming to help HIV positive women and their children. It established a workshop in Henan Province, and recruited and trained women whose families had been affected by HIV/AIDS, to produce eco-friendly bags designed by renowned stylist, Tony LI. These bags are sold at all Accor hotels located in mainland China, Hong Kong, Taiwan and Macau and also sold to the companies and the public. Proceeds from the sale of the bags are used to provide educational opportunities and scholarships and are administered by the CHF in accordance with their charter. Last year, the sales volume of the program was over 44,000 and the sales was over 510,000 RMB which helped 11 HIV positive women and benefited around 300 AIDS impacted children.
About You
Chi Heng Foundation
About You
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About Your Organization
Organization Name

Chi Heng Foundation

Organization Country
Country where this project is creating social impact
How long has your organization been operating?

More than 5 years

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What stage is your project in?

Operating for 1‐5 years

Share the story of the founder and what inspired the founder to start this project

Chung was born in Hong Kong and immigrated to the United States as a teenager. During his 13-year stay in the US, he received a bachelor's degree at Columbia University and a master's degree at Harvard University. Chung worked in investment banking for 10 years with several European and US banks in New York and Hong Kong. While working as a banker in Hong Kong, Chung founded Chi Heng Foundation with a few like-minded individuals and began working on AIDS education and prevention projects in China on a part time basis. In 2002, after realizing the seriousness and urgency of the AIDS problems in China, Chung decided to put his banking career on hold and began devoting his full attention to AIDS work in China on a pro bono basis.

Social Impact
Please describe how your project has been successful and how that success is measured

Last year, the sales volume of the program was over 44,000 and the sales was over 510,000 RMB which helped 11 HIV positive women and benefited around 300 AIDS impacted children. The success can be measured by the sales volume.

How many people have been impacted by your project?


How many people could be impacted by your project in the next three years?


How will your project evolve over the next three years?

We will enhance our program by different way:
1. New style of eco-bag. On 18th of May, with the famous designer Mary Ma, we have launched another design of eco-bag which is different from the first design. It will cover more market share.
2. Exploring more cooperation. On one hand we will continue the collaboration with Accor Group; on the other hand we will develop more market and receive more orders.
3. Set up another workshop and help more HIV positive women and AIDS impacted children.

What barriers might hinder the success of your project and how do you plan to overcome them?

One of the biggest barriers is the amount of orders of the eco-bags. In order to overcome it, we would have to boost the demand by enlarging our market to attract more customers from different places and backgrounds.

Tell us about your partnerships

Our main partner Accor Group, which is a French multinational corporation, has helped us sell the eco-bags in its brands, over 89 hotels, such as Novotel, Sofitel, Pullman etc. in Greater China including Hong Kong, Macau and Tai Wan. Meanwhile, we would also keep on developing any new partnerships.

Explain your selections

Individuals refer to volunteers who help us to promote the program.
Businesses and Customers are our supporters who will buy our eco-bags.

How do you plan to strengthen your project in the next three years?

As mentioned above, we would pay more efforts on enlarging our market. What’s more, we would also like to provide our workers with more professional training and enrich the welfare for them. By doing all these, it is hoped that the scale of the factory could be expanded offering more job opportunities for HIV positive women and helping more AIDS impacted children.

Which barriers to employment does your innovation address?
Please select up to three in order of relevancy to your project.


Lack of visibility and investment


Restrictive cultural norms



Please describe how your innovation specifically tackles the barriers listed above.

Without investment, there wouldn’t be such a program. The program offers job opportunities for HIV positive women who are unprivileged in rural China.

Are you trying to scale your organization or initiative?
If yes, please check up to three potential pathways in order of relevancy to you.


Enhanced existing impact through addition of complementary services



Influenced other organizations and institutions through the spread of best practices

Please describe which of your growth activities are current or planned for the immediate future.

We are going to enhance our program by complementary services. That is that we are planning to produce more OEM eco-bags according to different order in the near future.

Do you collaborate with any of the following: (Check all that apply)

For profit companies.

If yes, how have these collaborations helped your innovation to succeed?

As mentioned above, we collaborate with Accor Group in launching this program and selling the eco-bags at their over 89 hotels in China.