Problem: What problem is this project trying to address?
THE MUSTARD SEED WORKSHOP is strategically located in Hong Kong, the heart of Asia and the gateway to China. Our economical, political, legal, logistical, telecommunication, infrastructure and human capital are all well in placed and stable. This allows for ease of business operation as all the necessary regulatory framework and economic infrastructure are in placed to facilitate effective business activity. HK is a very well connected city with individuals from around the world and a thriving economy and a stable government with liberal views on religion, education, business activities and enjoys relatively unrestricted freedom of speech as we are governed by the rule of law, though we are under China's rule.
Solution: What is the proposed solution? Please be specific!
We are actively challenging and disrupting the popular belief, that Socially responsible handicrafts are low in quality, poorly made & unattractively packaged. Our goal is to offer the global community socially aware products, that are well presented, innovative, marketable and competitive through a financially sustainable business model. Recognizing the universal limitations that many grassroot entities face, such as limited resources, high barriers of entry to the global consumer market, inability to globalize a product’s reach, saturated local markets, archaic technology, corrupt legal systems, and an overall lack of business experience, has significantly hindered many small social entities’ commitment to empower marginalized groups. Simply put - they are not well equipped to compete in the global economy. In the highly sophisticated and unapologetically competitive market of consumer goods, products/brands live and die by marketing, PR and commercially generated hype. Sadly, many grassroot entities just cant compete on those terms. THE MUSTARD SEED WORKSHOP recognize the need to bridge the gap between grassroot communities and the global consumer, by providing an array of holistic business solution such as branding, packaging, labeling, marking, PR and distribution - under THE MUSTARD SEED WORKSHOP own label. Ultimately, our job is to develop and secure international distribution channels for our partners and their products. Thus we are not teaching them how to fish, but rather assisting them in preparing, cooking & selling the fish they caught, as a means to survival.