The project creates jobs for collectors of marine garbage and ways for the society to reuse these materials

The project creates jobs for collectors of marine garbage and ways for the society to reuse these materials

Organization type: 
nonprofit/ngo/citizen sector
$50,000 - $100,000
Project Summary
Elevator Pitch

Concise Summary: Help us pitch this solution! Provide an explanation within 3-4 short sentences.

A new and radical change of habits. This project proposes an on-site recycling process of all waste, transforming them into new forms of production and food products. The current proposal envisages work on the analysis, diagnosis and tabulation of the residues found in the sea. The Scooter Naga 42 ", anchored in the Saco da Ribeira, Ubatuba, North Litoral of São Paulo, will coordinate the work, transforming the garbage collected in the sea in a Sustainable Island (which will disclose this proposal so that it is multiplied across the Atlantic Coast. ). The goal is to create innovative ways of fish farming, with organic waste (which led to RAD's, turns them into Biomass biostabilized), capable of producing algae in the sea, producing more fish.

About Project

Problem: What problem is this project trying to address?

Ubatuba has 80,000 inhabitants, this number quadruples during holidays, due to strong tourism - reaching 300,000 people. The urban waste, an average of 100 tons / day (up to 360 ton / day), is taken daily to the city of Tremembé (130km) and dumped into landfills which cost a high price for the city. Our project "Zero Waste, Sustainable Architecture, Renewable Energy in the Land and Sea" decrease costs of operation and transportation, contributing to the project visibility and participation of the residents. Currently, the project’s goal is to implement a Clean Power Plant in the city (Land) and a power plant in Sea / RAD - with an ongoing possivle joint venture with Cetesb. Both power plants will be highly profitable and are already attracting investors. Our boat is equipped with retractable keel, so it is able to enter estuaries - by detecting the ebb where garbage is dumped. This allows aggregate local communities into a collective and environmental work. The project is developing training for communities on the land - sustainable buildings in the neighborhoods and local beaches - recycling of all waste and use of raw land (rammed land), techniques that do not harm the environment, do not use cement (which contributes 8% of the warming of the atmosphere) and have high performance climate. Work that has raised people from the accession of the city and neighborhoods.

Solution: What is the proposed solution? Please be specific!

The biggest innovation of this project is to promote the viability of cleaning the seas in a sustainable and wide way - with lucrative targets. On a larger scale, it is possible to clean up the oceans by putting in trawlers nets in stern of the ship to catch the ship plastic waste thereby reducing fuel costs. These "Ship Power Plants" will reprocess the waste inside the boat and may sell them with full exemption from taxes and fees. This creates job opportunities for fishing communities in vulnerable situation. Currently, fishing in a small scale is not very profitable and fishing in a longer scale seems to be not concern about about the preservation of species of the sea. Our project is able to form a production chain to generate employment and income for local communities. The boats and nets are available, the fuel and collection work will be paid, and the final product will have the Global Green Seal (Origin Proven, Clean Production, Destination Correct) - ensuring that marks the Clean Power Plants (on land and sea) according to a law that is already pending in the governament. In Saco da Ribeira on the pier will be installed a device (RAD rotatory Aerobic Digester) that will process organic waste into new biomass biostabilized, allowing the region's marine restocking. The collected plastic waste at sea will be reused on Sustainable Island, showing that it is possible rematerialize waste into new and beautiful eco-design.
Impact: How does it Work

Example: Walk us through a specific example(s) of how this solution makes a difference; include its primary activities.

The collection of garbage and its subsequent reuse is the first step to enhance the biodiversity of the conservation area, equidistant from the two largest concentrations of people in the country (São Paulo / Rio de Janeiro). The Scooter Naga 42 ", built by our NGO to monitor the sea, lacks equipment needed to coordinate the fishing community. This will create jobs in cleaning up and creating new sources of funds - a better eco-tourism and better food. Plastic now accounts for 60 to 70% of ocean trash (plastic bottles representes 70% of this amount. In cities, plastic accounts for about 30% of current urban waste). It is known that because of the tides, five islands of plastic waste are being formed at the sea, which makes this study very important for a country with the largest water resources of the planet such as Brazil. Being similar waste anywhere in the world, this project is possible and feasible to be widespread, with guaranteed profitability. We have a local team, coordinated by our captain Ricardo Machado and several partners with environmental concerns (Daniel Russo, Maurici - fishermen, France and Carolina Jane Fernandes - biologists, and Claudio Gavassa - marine engineer) all of them are very high-level professionals. The scope of this project is equip the sail to better monitor the water, select boats for collection of waste, map the production chain and create a sustainable island model (using the garbage collected) - a fantastic visibility in the city and the harbor.
About You
Associação Verdever
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About Your Organization
Organization Name

Associação Verdever

Organization Country

, SP

Country where this project is creating social impact
How long has your organization been operating?

More than 5 years

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What stage is your project in?

Operating for 1‐5 years

Share the story of the founder and what inspired the founder to start this project

In the year 1980 we did a survey of ways of shipping and we designed floating cities (due to the low cost of water transport) - in order to use the large aggregate factor of Biomass as new permanent system of manufacturing production (anticipating the idea of creating a "Ship-Plant") by synthesizing them as Sustainable biomes.
These experiences led me to build a sail boat model. In 1995, we entered into agreement with INPE - National Institute for Space Research, to install platforms for Satellite Data Collectors, integrating a virtual network of environmental information.
In 2004, the architect Marcia Macul (PhD in Architecture from the University of São Paulo) joined our NGOs, bringing the contribution of an ancient technology for replacing the use of raw land to build concrete structures and minimizing energy expenditure through the use of irons and cement.
Today we call upon the Secretariat of the Presidency of Brazil and the Foreign Ministry to study new areas of work to be presented at the Rio +20 in June 2012. As our country is the largest solar water system and the planet, we propose these actions on land and sea should go well together.

Social Impact
Please describe how your project has been successful and how that success is measured

Our cycle proposal CER (Clear, Educate, Rebuild) is significantly more efficient and economic than other types of waste treatment, since it generates energy, fertilizers and raw materials for making clean elements for construction (made locally and energy renewable). This requires less transportation and less carbon emissions -Zero reject.
At the same time, the PL 1269/07 Zero Waste, Sustainable Architecture, Renewable Energy and its municipal replication, support the concept of synergistic project. An alternative highly feasible and economically viable to solve two of the biggest challenges of our society today: (1) waste disposal and clean, (2) sustainable affordable housing. In short, the eradication of all forms of TRASH and POVERTY on Land or Sea
This project benefits all sectors of society, who are encouraged by the new productivity of local plants - the fishermen by the higher productivity of fish by increasing algae - a natural consequence of biomass biostabilized placed in the waters of the Sea; individuals in the community that will able to produce clean building elements; farmers by providing fertilizers to forests and plantations. In Ecological Sustainable Sanctuaries we will gather bamboo to replace timber in Architecture, produce essential oils, oil plants to grow organic resins. In summary, it will provide benefits to the entire society with the cleanest environment, farming and reforestation programs, access to housing and sustainable harbors.
In addition to socio-environmental impact, the energy generated from the waste can be sold back to the cities - which is valuable cash flow to maximize returns for investors in this project.
The RAD's in the coastlines and the clean power plants in the land will turn all sorts of waste into new uses, providing market returns for potential investors, while the Ecological Sustainable Sanctuaries will recover the environment around the cities.
Our work in Ubatuba is through buildings constructed and empowering communities (thanks to a postdoctoral grant from the architect Marcia Macul and an international partnerships with the Architects Without Borders and a group of students of Architecture of Barcelona). Currently the City Hall and Cetesb pledged to support the deployment of Clean Power Plants in the city - an idea intensified after the approval of the National Solid Waste Policy. The next meeting with local politicians we will define the priority of our project.
In the second half of this year, we will start training workshops for sustainable housing in the State of Sergipe, aiming to reach 14 local towns. We will also teach people displaced by the rains in the State of Rio de Janeiro to build their own homes. The amount of garbage turned into clean materials for sustainable architecture can eliminate the slums of the country in less than 5 years. Because of the simplicity and scalability of this project, important steps are now possible to make a internationally recognized solution.
All this is measured by the commitment of our team (which increases significantly and works without payment) and receptivity of the people involved and trained - in Land and Sea. The growth of interest leads the formulation of a new “bioeconomy”.

How many people have been impacted by your project?

1,001- 10,000

How many people could be impacted by your project in the next three years?

More than 10,000

How will your project evolve over the next three years?

The partnerships with the RAD Environment, Forestry Noble IBRADES and municipalities, we seek the necessary financial resources to build a clean power plant / Sustainable Sanctuary to consolidate the model and the goal of sustainability. The successful completion of a pilot project will be an important step to allow the replication and dissemination of the method in Brazil and internationally, demonstrating the effectiveness, financial, environmental and social attractiveness, and its scalability. The partnerships with entrepreneurs will create new capabilities for the organization, as well as the approval of the current project of law (state and municipal) and replication throughout Brazil. An online platform is in development.

What barriers might hinder the success of your project and how do you plan to overcome them?

The greatest difficulties are the bureaucratic delays that hinder safe predictions about the progress of the project. We are dealing with old and delicate problems - Garbage and Housing - and we still find obstacles in obtaining resources.
All of this proposal should serve as ample network - government, communities, City Hall, teams - and every new step is significant. And it is this path we're walking.
For example, locally, at Saco da Ribeira, we are getting the consent of the city, the State Government, Municipal and Cetesb to begin cleaning the water and the pier. But resources are required for any start up project and it still represents a great challenge for us!
Globally, the approval of this project by Ashoka / Changemakers will enable us to present it in April at the Summit of the Americas and in June in Rio + 20 (both 2012) which will contribute significantly to its legitimacy.
To bridge this decisive step, the prize of $ 50,000 is extremely important because it will enable the purchase of equipment needed for the sail. Once the sail is ready it will be for trips of garbage collection and wate cleaning. A team to create a Isle of PET will be aslo created. The City Hall will release widely - as its slogan is "Surf Capital / Clean Water"

Tell us about your partnerships

He partnership with the "University of São Paulo" and other prestigious universities in the country is fundamental to the development of technologies in all phases of the project.
The current partnership with the Secretariat of the Presidency, Foreign Ministry and several ministries, who will attend the award ceremony of the Sustainable Urban Housing competition (18-20 July) in Washington, will open new domestic and international joint actions in several countries in South America , Central and Caribbean. This means will enables us to create more partnerships with local organizations
The Brazilian Institute for Sustainable Development is allowing partnerships in the states of Maranhão and Sergipe. The National Integrated Environmental Risk Analysis has been tracking our work and can support techno –scientificly the future Sustainable Green Cities we are envisioning. The RAD Environment, which owns part of the clean power plants technology is also opening up areas of action in several cities.

Explain your selections

Our choices were being made over the past two decades, to find people willing to work synergistically together with us and to promote effective sustainability in local global terms. This optimism has allowed us to create solid empirical, technical, legal and pragmatic foundations in multiple contexts of action, which now come together, allowing the idea of launching a new bioeconomy Pragmatics / Global Green Seal (via Clean Power Plants) in the main forums of discussion today. Once these actions are beginning to be implemented these same partners will be progressively integrated into our new NGOs and act as Trustees of Earth - working together for Global Sustainability.
This set of multiple interacting activities worldwide, opens strong way for the creation of the "Instruction Manual for Sustainability of the Earth", capable of receiving and recording - synchronously - all problems (diseases, garbage, pollution, etc.) and solutions (inventions, techniques, medicine, etc.), allowing a transparent overlay in every situation where it is needed. This pragmatic approach and virtual, will support all NGOs, as well as for businesses, researchers, creating full sustainability - both conceptually and economically.

How do you plan to strengthen your project in the next three years?

While the current economy does not change, there will not be possible to transform the present world in permanent crisis. This truth was told to us by the former Ambassador Rubens Ricupero who believes in our project as the new pragmatic bioeconomy that will bring new values for the needy society, ie, 44% of humanity without quality of life. This means – create value-added to new products, creating a stable and endless cycle of social and environmental entrepreneurship ethnically correct. This paradigm is implicit in all our work, which unfolds in federal, state, municipal laws - already widely approved and underway in Brazil. When we took to Washington our partner government representatives it will show the commitment of our country with the necessary changes in the world. We believe that this award will the first effort to leverage the projects we want to create.

Which barriers to employment does your innovation address?
Please select up to three in order of relevancy to your project.


Inadequate transparency


Need for regulatory/policy support


Lack of visibility and investment

Please describe how your innovation specifically tackles the barriers listed above.

- The "insufficient transparency" will now be resolved, since the most important Brazilian public bodies will go to Washington for the awards ceremony of Ashoka, which should significantly expand our share, making itwidely known
- The Consolidation of the National Solid Waste Policy, as well as our PL 1269/07, will gradually stimulate public regulatory policies, promoting our common goals.
- Increased visibility and resulting investments would be promising to overcome obstacles described above.

Are you trying to scale your organization or initiative?
If yes, please check up to three potential pathways in order of relevancy to you.


Influenced other organizations and institutions through the spread of best practices


Leveraged technology


Enhanced existing impact through addition of complementary services

Please describe which of your growth activities are current or planned for the immediate future.

The dissemination of the project in coastal cities - Ubatuba, SP andMarica, RJ are already paying off as the promise of installation of Clean Power Plants to recycle all waste. In Saco da Ribeira, Ubatuba, there are already plans to install an on-dock RAD to work with urban organic wast along with the collected water to the work with Sustainable Art. The council is already preparing a similar municípial law (same name Zero Waste,Sustainable Architecture, Renewable Energy) to replicate it in the city ofUbatuba.
The State Government is now studying the passage of PL 1269/07.

Do you collaborate with any of the following: (Check all that apply)

NGOs/Nonprofits, Academia/universities.

If yes, how have these collaborations helped your innovation to succeed?

With the recent award Ashoka / Changemakers (Sustainable Urban Housing) we strengthen the rapport with the Federal Government andForeign Ministry (interested in going to the final event in Washington), as well as the Legislative Assembly of São Paulo (in order to approve PL1269 / 07) and the Congress (in order to promote and structure the project at the national level).
The IBRADES is spreading our proposal in several Brazilian states and the Research Institute at the University of Sergipe can test the new products made with clean waste.
The techno-scientific support INAIRA legitimizes the project, allowing it to be contextualized in several countries of the Americas and the Caribbean. Our success appears to be well supported!