Programa Bem Morar

Programa Bem Morar

Brazil
Organization type: 
nonprofit/ngo/citizen sector
Budget: 
$250,000 - $500,000
Project Summary
Elevator Pitch

Concise Summary: Help us pitch this solution! Provide an explanation within 3-4 short sentences.

The Bem Morar (“Live Well”) program is an integrated package of services and technologies to facilitate the access of low-income families and communities to decent, safe and comfortable housing. It combines housing credit, technical assistance and the production and dissemination of methods, materials and solutions for sustainable construction. The credit is provided by a community bank (Banco Bem, or “the Good Bank,” in Vitória). Families are advised on the budgets and architectural designs of their building projects, which consider the application of environmentally friendly solutions: such as soil-cement bricks, solar heating and wastewater recycling systems. The next step of the program is to produce and enhance these solutions and materials in order to spread them amongst low-income

About Project

Problem: What problem is this project trying to address?

The Bem Territory is the name given by the residents of the region Polygonal 1, an administrative area established by the City of Vitória. The area has 31,000 inhabitants and is formed by the communities of Benedito, Bairro da Penha, Itararé, Consolação, Bonfim , Jaburu, Floresta, e Engenharia - formed about 40 years ago, through raids on slums in the city center. There is a set of common socio-economic challenges in low-income urban areas such as poor policies, services, and equipment: poverty, difficult access to credit, poor health and lack of adequate housing, illegal hookups to water and electricity and irrational use of natural resources. It is an area of steep slopes, difficult access, poor infrastructure and urbanization. Families live in poorly constructed shacks and buildings, some built of cardboard and wood. The median household income is between one and three minimum wages, with 7,000 households living below the poverty line. The approximate number of households is 8,200, most with few rooms, resulting in an average of 4 inhabitants per home. The advantage of this program is to provide this population with integrated services (credit, advice, training and access to ecologically efficient methods and materials) to grant access to decent housing that is safe, comfortable and environmentally sustainable. Another distinguishing feature will be the production of sustainable technologies for construction use and business models to facilitate the access of these low-income communities to such practices.

Solution: What is the proposed solution? Please be specific!

The Bem Territory is the name given by the residents of the region Polygonal 1, an administrative area established by the City of Vitória. The area has 31,000 inhabitants and is formed by the communities of Benedito, Bairro da Penha, Itararé, Consolação, Bonfim , Jaburu, Floresta, e Engenharia - formed about 40 years ago, through raids on slums in the city center. There is a set of common socio-economic challenges in low-income urban areas such as poor policies, services, and equipment: poverty, difficult access to credit, poor health and lack of adequate housing, illegal hookups to water and electricity and irrational use of natural resources. It is an area of steep slopes, difficult access, poor infrastructure and urbanization. Families live in poorly constructed shacks and buildings, some built of cardboard and wood. The median household income is between one and three minimum wages, with 7,000 households living below the poverty line. The approximate number of households is 8,200, most with few rooms, resulting in an average of 4 inhabitants per home. The advantage of this program is to provide this population with integrated services (credit, advice, training and access to ecologically efficient methods and materials) to grant access to decent housing that is safe, comfortable and environmentally sustainable. Another distinguishing feature will be the production of sustainable technologies for construction use and business models to facilitate the access of these low-income communities to such practices.
Impact: How does it Work

Example: Walk us through a specific example(s) of how this solution makes a difference; include its primary activities.

About You
Organization:
Associação Ateliê de Idéias
About You
First Name

Leonora

Last Name

Mol

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About Your Organization
Organization Name

Associação Ateliê de Idéias

Organization Country

, ES

Country where this project is creating social impact
How long has your organization been operating?

More than 5 years

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Innovation
What stage is your project in?

Operating for 1‐5 years

Share the story of the founder and what inspired the founder to start this project

I am a person who has worked in social programs since I was thirteen years old, for Pastoral de Favelas and social movements. My belief in the potential of human beings has been growing ever since. I have developed various projects in the social sector and in community health. I founded the Ateliê de Idéias Association in 2003, an institution devoted to thinking with the community about their needs, vocations and priorities and to building social capital in collaboration with local development. The proposal to seek dignified housing solutions in urban areas is an old dream I’ve had since my earliest moments in the slums when I first shared in the difficulties faced by communities.

Social Impact
Please describe how your project has been successful and how that success is measured

The improvement of soil-cement bricks and the techniques for building houses on hillsides (specifically mountainous terrain) for low-income populations: 150 households benefited from R$ 342,907.80 in housing credit for construction and remodeling of homes; 130 homes constructed and/or remodeled through loans, with 84 of them using technical assistance services in preparation for the architectural design, budgeting and supervision of construction; Implementation of a mini-factory of eco-friendly bricks, with monthly production capacity of 36,000 eco-bricks; Implementation of an enterprise for producing and marketing eco-bricks, benefiting 5 prisoners on work-release; Agreement with the Ministry of Cities to build 24 housing units in the community of Vista Dourada in Cariacicia (ES), using elements such as the eco-bricks, solar heaters, photovoltaic panels and wastewater recycling systems in the architectural design of homes. The measurement occurs through observation of pre-identified and planned metrics in accordance with the “Lógico” (Logic) Mark of the project (performance and product indicators).

How many people have been impacted by your project?

101-1,000

How many people could be impacted by your project in the next three years?

1,001-10,000

How will your project evolve over the next three years?

The first step was the agreement signed with the Ministry of Cities for construction of 24 housing units in the community of Vista Dourada in Cariacica. These houses will be sustainably produced and the process has allowed us to create 5 job positions solely for women and 15 more slots in ecological construction courses for the surrounding residents (professional training). Partnerships with social investors and public policies are in the works. Besides this, we have our investment in R & D for the production and dissemination of new housing technologies and business models to facilitate the access of low-income populations to these modern solutions in the short-term: improvement of the eco-bricks, photovoltaic panels, wastewater recycling systems, rain water harvesting, etc.

Sustainability
What barriers might hinder the success of your project and how do you plan to overcome them?

The first challenge is the production and diffusion of environmentally sustainable housing technologies. It is an ambitious undertaking that aims to facilitate access for low-income communities to construction solutions that are normally aimed at wealthy populations and large development projects. Demand for human resources, equipment and infrastructure is expensive and difficult to maintain. The strategy is to establish a social business and partner with local companies and investors for R & D, capitalization of the business and to acquire necessary infrastructure. The first step, already accomplished, is the eco-brick factory, which was made in partnership with a local company and is run solely by women from Cariacica.

Tell us about your partnerships

The Ateliê de Idéias is a member of Habitat Living Labs, which also includes the participation of representatives of all social and economic sectors of the state of Espírito Santo. Another key partnership is with the Federal University of Espírito Santo. However, partnerships with companies are very strategically important for the project. The first corporate partnership was with Marca Ambiental, which provided physical space and infrastructure for implementation of the eco-brick factory at its industrial plant in Cariacica.

Other corporate partners, through their social investment institutes, are: the HSBC Group and Energies of Portugal (EDP).
The Marca Ambiental provides a physical space and infrastructure in its industrial plant for the eco-brick factory. The HSBC Solidarity Institute and the EDP Institute are financial supporters of the project. Habitat Living Labs participates in studies for the planning and analysis of project viability and sustainability, as well as acting as a consultant for the technical procedures of the project. in Habitat for planning studies and analysis of viability and sustainability, as well as acting as a consultant in the technical procedures of the project. The Federal University of Espirito Santo (UFES) gives human resources (teachers, researchers and technicians) to serve on the project, and provides infrastructure for research and experimentation (engineering laboratories).

Explain your selections

Brazil Foundation- 25,000
IAF- R$33,000
Cooperforte Institute- R$15,000
NGO Moradia e Cidadania (Housing and Citizenship)- R$15,000

Ministry of Cities - R$ 801,000
HSBC Solidarity Institute - R$ 110,000
Energies Institute of Portugal (EDP) - R$ 59,900
Ashoka - R$ 70,560.36
Marca Ambiental (“Environmental Brand”)- space and structure for the operation of the brick factory and permanent donation of land.
Federal University of Espírito Santo (UFES) – Laboratory infrastructure for tests, student internships in the field of civil engineering, production engineering and architecture.

How do you plan to strengthen your project in the next three years?

The area of R&D for sustainable housing technologies for low income populations will be a strategic component. A social business will be formulated and implemented, based on the production and management of knowledge and in the distribution methods, materials and tools produced. The strategy is to create new business models which facilitate the access of low-income families to these solutions. And the social business could run the whole Project—funded by partners (social investors and public policies) and in part by the very families benefiting as clients (to this end, these families will have access to housing credit from the local community bank, allowing them to plan and pay for the service in the long term).

A campaign is being prepared to give visibility to the concept of "sustainable construction for low-income populations,” to show that sustainable urban development in the coming years depends on integrated policies and the entire society to disseminate environmentally sound practices in housing projects. We assume that is concept is a top priority for social investors and governments in Brazil, especially considering the current economic times.

Partnerships are being negotiated with a wide range of actors, not only for funding but for reducing logistic and operational costs. An example is our partnership with the Marca Ambiental (“Environmental Mark”), which gives us all the physical space and infrastructure for the eco-brick factory within their plant. Other examples include the resources provided to us by UFES.

Challenges
Which barriers to employment does your innovation address?
Please select up to three in order of relevancy to your project.

PRIMARY

SECONDARY

Lack of efficiency

TERTIARY

Lack of efficiency

Please describe how your innovation specifically tackles the barriers listed above.
Are you trying to scale your organization or initiative?
If yes, please check up to three potential pathways in order of relevancy to you.

PRIMARY

SECONDARY

TERTIARY

Please describe which of your growth activities are current or planned for the immediate future.
Do you collaborate with any of the following: (Check all that apply)

If yes, how have these collaborations helped your innovation to succeed?