Congratulations! This Entry has been selected as a semifinalist.


many cities and regions, GermanyAugsburg, Germany
Organization type: 
nonprofit/ngo/citizen sector
Project Stage:
$500,000 - $1 million
Project Summary
Elevator Pitch

Concise Summary: Help us pitch this solution! Provide an explanation within 3-4 short sentences.

Papilio is a program to promote social-emotional competence. It helps children to be more self-confident and more in touch with their feelings.

About Project

Problem: What problem is this project trying to address?

Social-emotional competence forms the basis of all development, and lack of it can cause a great many problems, such as addiction and violence. But there are four main problems that hinder the development of social-emotional competence: (1) Many programs start too late. Children develop their capacity for empathy when they are between 2 and 8 years old – it is very difficult to change an adolescent who has not developed a sense of empathy. (2) It is hard to get children with disorders to join programs because their parents are generally not very proactive. (3) Most programs for children between the ages of 2 and 8 have not been scientifically evaluated. (4) The programs only run for a short time, whereas promoting empathy is a long-term challenge.

Solution: What is the proposed solution? Please be specific!

We promote social-emotional competence in kindergartens because this is where children are at the age when they develop these skills. By working with kindergartens, we are able to reach almost all children when they are at this critical age, without parents having to pay extra or book courses. Papilio takes a comprehensive approach, as the capacity for empathy is closely linked with social competence: developing one of these automatically develops the other. We run a permanent program in kindergartens, because all children develop in their own way and it means they can benefit from Papilio exactly when they need it. Papilio works with kindergarten teachers in order to reach as many children as possible. The teachers are trained so that they know how to promote social-emotional competence in their kindergarten group and reduce behavioral disorders in children. The kindergarten teacher is someone whom the children trust, who knows the children and who involves the parents in the program.
Impact: How does it Work

Example: Walk us through a specific example(s) of how this solution makes a difference; include its primary activities.

In order to involve kindergartens and kindergarten teachers, the Papilio centre trains Papilio trainers, who then go out into their regions to talk to kindergarten organizations, kindergartens and teachers. They provide training and help them to implement the Papilio program. So the main focus of our work is to train and support trainers who can then introduce Papilio into their regions. These trainers provide training for kindergarten teachers. This is a standardized training, in order to ensure consistent quality. During their training, the kindergarten teachers learn about three very specific Papilio concepts: (1) No-Toys-Day, (2) Paula and the Trolls, (3) the Mine-Yours-Ours game. They also learn how to behave in order to help the children's development, and how to find concrete ways of involving parents in Papilio. Then the kindergarten teachers introduce Papilio into their kindergarten. They can ask their trainer for help and advice at any time, particularly if they encounter problems. From then on, the main thing is that Papilio should be a permanent feature in the kindergarten. If it is to have a lasting impact and benefit the children in terms of helping them to acquire greater social-emotional competence, then it is essential for the quality of the program to remain at a consistently high level. So an important part of our work is to ensure quality is maintained by means of regular supervision, information, conferences and training courses.

Marketplace: Who else is addressing the problem outlined here? How does the proposed project differ from these approaches?

EFFEKT is also a high-quality programme that has received excellent feedback, but it does not seem to have an expansion plan. Faustlos is very well-known, but it is only a short-term program with no quality control procedures. Freunde takes a similar approach, but it is not standardized, so it is not possible to prove its effectiveness. KINDERGARTEN plus: external trainers spend a specific period of time in the kindergarten, so it is not a sustainable approach. Lubo aus dem All!: we know very little about them, they seem to be less intensive and have not been evaluated or quality controlled. "Mit mir nicht!" is a new programme that has only just been set up. It is working with pilot kindergartens in Augsburg and is receiving public funding from the Bavarian authorities.
About You
Papilio e.V.
About You
First Name


Last Name


About Your Organization
Organization Name

Papilio e.V.

Organization Country

, XX, Augsburg

Country where this project is creating social impact

, XX, many cities and regions

Your role in Education


The type of school(s) your solution is affiliated with


How long has your organization been operating?

More than 5 years

The information you provide here will be used to fill in any parts of your profile that have been left blank, such as interests, organization information, and website. No contact information will be made public. Please uncheck here if you do not want this to happen..

How long has your solution been in operation?

Operating for more than 5 years

Now that you have thought out your entry, help us pitch it.
Define your company, program, service, or product in 1-2 short sentences [136 characters]

Papilio is a program to promote social-emotional competence. It helps children to be self-confident and in touch with their feelings.

Identify what is innovative about your solution in 1-2 short sentences [136 characters]

Papilio works with kindergarten teachers in order to have a lasting impact on all kindergarten children.

Social Impact
What has been the impact of your solution to date?

Papilio's impact is assured by its approach in kindergartens. A study of 700 children and their parents and kindergarten teachers (2002-2005) proved that our approach really works. The main results of this longitudinal study were as follows:
• Papilio children demonstrate higher levels of social competence
• Papilio children clearly reduce first signs of behavioral disorders
• Children who were already displaying problem behaviors particularly benefited from Papilio
• Papilio children do better at school
> 157 trainers have been trained in Papilio across 11 federal states in Germany
> 4,620 kindergarten teachers have been trained
> two colleges have integrated Papilio into their kindergarten teacher training courses
> 92,400 children have benefited from Papilio. (Calculation: 20 children per kindergarten teacher, although we assume that a trained Papilio teacher will run the program for more than one year and so many more children will benefit.)

What is your projected impact over the next 1-3 years?

> Train a minimum of 15 trainers each year
> Train 500 kindergarten teachers each year
> Set up 1 Papilio training center for kindergarten teachers each year
> running specialist symposiums in 2012 and 2014
> carrying out an evaluation of kindergartens that have been working with the Papilio program for some time.
> reviewing quality standards.
> Run Papilio pilot project in inner-city areas (2013) and thus allow Papilio to have a greater impact in kindergartens with a higher percentage of disadvantaged and problem children.
> Parents' Club pilot project (launched in January 2012). Aim: to increase parental involvement.
> Find sponsors for the "Children under 3" and "Elementary School" projects.
> Create a concept for implementing the program in colleges

What barriers might hinder the success of your project? How do you plan to overcome them?

> Papilio e.V. has not managed to make the step up to social entrepreneurship. Current actions 2011/12: creating a team of independent co-workers, increasing business expertise.
> Lack of funding - see Finances section.
> Inadequate expansion into kindergartens. Action: reduce number of trainers and relaunch with smaller but highly-committed team of trainers.
> Cutbacks by local authorities and organizations, making it impossible to run training courses. Action: find other sources of funding, see Finances section for details.

Winning entries present a strong plan for how they will achieve and track growth. Identify your six-month milestone for growing your impact

12 Papilio trainers have been trained.

Identify three major tasks you will have to complete to reach your six-month milestone
Task 1

The first training module finished at the end of March.

Task 2

The second training module finished in July.

Task 3

More training courses are in the pipeline, so that another 12 trainers can be trained over the next 6 months.

Now think bigger! Identify your 12-month impact milestone

The structures have been set up to allow Papilio to be run in another federal state in Germany.

Identify three major tasks you will have to complete to reach your 12-month milestone
Task 1

Agreements have been made with partners in the federal state.

Task 2

We have selected the trainers to spread the Papilio program in the state.

Task 3

Their training courses have been planned.

Founding Story: We want to hear about your "Aha!" moment. Share the story of where and when the founder(s) saw this solution's potential to change the world [125 words]

Heidrun Mayer, founder and chairwoman of Papilio e.V.:
Children have always been close to my heart. I trained as a kindergarten teacher, and after completing my studies in social pedagogy, I worked in child and youth services. As part of my social work, I worked with families that clearly had a lot of problems and where the children's development was being severely hindered. These kinds of families often slip through the net in our society. I really felt that I wanted to do something to help them. Children are our future - but if we only start to help them once they have got into trouble with the police or started taking drugs, then it's too late.
There are plenty of children who have a difficult start in life. These are the ones I want to help, and after 8 years of working with Papilio, I know that it really is possible to make a lasting difference.

Tell us about your partnerships

Papilio has many partners, because the German kindergarten structure is very complex. For more details, go to Our main partners are:
> Financial backers: Robert Bosch Stiftung, Stiftung Wohlfahrtspflege, Auridis GmbH, Porticus, Barmer GEK (in NRW, Hamburg, Schleswig-Holstein, Bavaria), AOK Hessen, Toto-Lotto Hamburg.
> Scientific assistance: Prof. Herbert Scheithauer, Freie Universität Berlin.
> Various ministries and authorities at federal, state and regional level
> Charities
> Augsburger Puppenkiste, Germany's best-known puppet theater

What type of team (staff, volunteers, etc.) will ensure that you achieve the growth milestones identified in the Social Impact section? [75 words]

Three areas are particularly important in achieving our goals: funding, expansion and communication.
There are 7 staff and 2 volunteers at the Papilio head office. By 2017 it is planned to increase our staff to 14.
We also have the assistance of 6 freelancers in the areas of finance, science, IT, PR and data management. They are particularly important to Papilio because most of them have been working with us since the project was launched in 2003.
Papilio is represented by 157 trainers working in their particular regions. They are mostly employed by local partners, not by Papilio e.V.

Please elaborate on any needs or offers you have mentioned above and/or suggest categories of support that aren't specified within the list

The main requirement is for staff who are basically three people in one: they need to combine social know-how with an ability to achieve business goals and higher than average levels of motivation. We have found from experience that social is often interpreted as "nice, easy, relaxed", but as a result there is a real lack of professionalism. Most people know nothing about social entrepreneurship.