Respect on the Inside

Congratulations! This Entry has been selected as a semifinalist.

Respect on the Inside

San Jose, United StatesSan Jose, United States
Organization type: 
nonprofit/ngo/citizen sector
Project Stage:
$100,000 - $250,000
Project Summary
Elevator Pitch

Concise Summary: Help us pitch this solution! Provide an explanation within 3-4 short sentences.

We give youth and their influencers the tools to redefine respect and build self-respect so they can break cycles of disrespect and thrive.

About Project

Problem: What problem is this project trying to address?

Youth ages 11-18 are increasingly excluding, bullying, harassing, verbally or violently assaulting each other (or the adults around them). Someone can be targeted because of social status, race, gender, sexuality or other “-isms.” The root-case problem: Our youths’ muscles for self-respect and mutual respect are not being systematically developed at home, school, in media. Youth don’t even have a healthy, universal definition of “respect.” Many believe respect can be "won" through force or humiliation. The result: Their capacity to spread respect and recover from disrespect is diminished. And this decreases their abilities to have empathy for others, value all people as equals, be leaders of social change and thrive. They must learn: respect is baseline right we all deserve and can spread.

Solution: What is the proposed solution? Please be specific!

We give youth and their influencers, life-long tools to build respect—inside and out. No matter your circumstances or past hurts, youth learn that self-respect is something you can control and invest in on you own. Our Respect Rally, 12+ week program (Respect: Keep It Going! Kit), and respect coaching model, marinate youth with respect. Daily practices and tools are taught to a school once, and then used year-after-year by all: staff, teachers, parents and students. They learn: The Respect Basics (Tell Your TRUTH, Know You’re VALUABLE, Follow Your PASSIONS, Trust Your GUT, Set BOUNDARIES-Speak up!, Be Compassionate: LISTEN, Get HELP, and Spread RESPECT). They get our root-meaning definition of respect ("to look again"). These tools are integrated through a simple-to-learn model within a school’s classrooms, after-school activities, teacher/staff training and operations.
Impact: How does it Work

Example: Walk us through a specific example(s) of how this solution makes a difference; include its primary activities.

First we hold district-wide staff retreats to train teachers/staff how to use our tools in their own lives--they experience and use the program tools firsthand. Then we enroll youth through the day-long, experiential summit, The Respect Rally, where they break down stereotypes or boxes they’ve put each other in, and practice the new definition of respect along with The Respect Basics. Next, the entire school keeps practicing together though our Respect: Keep It Going! Kit, which includes weekly sessions, games and peer coaching tools to use at any time in the face of disrespect. Our model helps youth and their influencers re-wire their brains for respect and break habits of disrespect. It gives them a common language and “Respect Pact” to live by together. Our model is to train 5 school champions to implement and maintain the tools on their own year-after-year, making respect for all the foundation of their school culture for years to come. This is not about mottos or posters. It’s an entire community committing to practice self-respect and mutual respect daily together at every level. We are the respect piece of anyone's youth development puzzle: Our programs are designed to become their program through training and a sustainability plan that guides them through easily integrating them your organization or school’s overall culture, curriculum, online and offline spaces, and key youth development methods.

Marketplace: Who else is addressing the problem outlined here? How does the proposed project differ from these approaches?

Programs like Challenge Day, Character Counts, and 30+ others we reviewed often don’t have a respect-building component beyond “civility.” Or they're “done in a day”--inspiring but shifting only some students. Our tools require just one training to use long-term and to impact all students systematically throughout the school year without interfering with precious instruction time: Respect increases productivity. We’re open source. We train “competing” program providers and leverage their brand notoriety (some have more than us at this stage) to integrate our respect remedy into their better-known youth development solution. We're a powerful plugin for other programs that want to build respect as a root-cause solution to issues like bullying or develop it as a character asset for all youth.
About You
The Respect Institute
About You
First Name


Last Name


About Your Organization
Organization Name

The Respect Institute

Organization Country

, CA, San Jose, Santa Clara County

Country where this project is creating social impact

, CA, San Jose, Santa Clara County

Your role in Education

After-School Provider, Other.

The type of school(s) your solution is affiliated with

Public (tuition-free)

How long has your organization been operating?

1‐5 years

The information you provide here will be used to fill in any parts of your profile that have been left blank, such as interests, organization information, and website. No contact information will be made public. Please uncheck here if you do not want this to happen..

How long has your solution been in operation?

Operating for 1‐5 years

Now that you have thought out your entry, help us pitch it.
Define your company, program, service, or product in 1-2 short sentences [136 characters]

We give youth the tools to redefine respect and build self-respect so they can break cycles of disrespect and thrive.

Identify what is innovative about your solution in 1-2 short sentences [136 characters]

Through our simple tools (taught once and practiced daily) youth build their self-respect and become leaders who spread respect for all.

Social Impact
What has been the impact of your solution to date?

Since September 2010, The Respect Institute has reached more than 5,500 youth and youth influencers nationally with our respect-building programs that empower them to avoid risky behaviors, increase compassion for their peers, and create healthier relationships, homes, schools, and communities. We conduct outcomes-based evaluations to document attitudes, beliefs and behaviors before and after the program. Results include:
* 90% of youth said their definition of respect shifted to include respecting themselves too, “to look again” and “I matter, you matter.”
* 86% of youth said they now had the tools to deal with bullying, cliques or abuse (up from 59%).
* 90% respected each other as equals (up from 65%).
* 82% felt equipped to make positive choices and act as role models (up from 42%).
* 88% of students agreed that The Respect Basics had given them new, better ways to practice respect for themselves and to help spread respect to others.

What is your projected impact over the next 1-3 years?

Through interactive programs, trained partners, and online tools, we plan to reach 50,000 youth in the U.S. over the next three years with empathy-building tools like The Respect Basics and a new definition of respect ("to look again."). After completing our 12-week program, 80% of program partners will report success in implementing our tools and programs and a notable reduction (based on their % goal) in the key indicators they identified in effecting (e.g. bullying, classroom disruption, violence) or increase in the key indicators they identified in effecting (e.g. increased compassion, healthier relationships, better communication skills, stronger support circles, ability to get help.).

What barriers might hinder the success of your project? How do you plan to overcome them?

Lack of available funding, emphasis on evidenced-based programming, and packed instruction time focused on raising test scores are 3 potential barriers to our success. The current economic landscape means funding often goes to only evidenced-based programs or those that meet basic needs. We currently measure the impact of our work through outcomes-based evaluation but are completing additional pilots with university partners to establish our work as evidenced-based while not stifling our innovation. We overcome these challenges now by working with partners who are already evidence-based, working with schools that recognize our solution as an enabler of academic success, and charging program fees for private schools and corporate "respect" trainings to fund work with lower-income schools.

Winning entries present a strong plan for how they will achieve and track growth. Identify your six-month milestone for growing your impact

Identify and train at least two national education partners to reach at least 10,000 youth with our new 12-week program.

Identify three major tasks you will have to complete to reach your six-month milestone
Task 1

Identify teacher training programs, CEU courses with desire and capacity to incorporate respect-building tools into their model

Task 2

Conduct an online and offline training of educators and school counselors who will implement the programs with their populations

Task 3

Evaluate training and the program execution based on control-treatment group study to measure impact and make improvements

Now think bigger! Identify your 12-month impact milestone

Reach 50,000 youth and their influencers with respect-building tools through training 10 partners using an e-learning platform

Identify three major tasks you will have to complete to reach your 12-month milestone
Task 1

Evaluate best practices/platforms to deliver high impact e-learning and keeping trainees engaged so they report program impact

Task 2

Sign 3 large regional education partners to deliver online and offline respect-building tools to students (1 in pipeline now)

Task 3

Pilot training for effectiveness, and pilot online evaluation reporting tool that incenetivizes partners to report impact

Founding Story: We want to hear about your "Aha!" moment. Share the story of where and when the founder(s) saw this solution's potential to change the world [125 words]

Starting in 2000, while editorial director of ChickClick, I read hundreds of messages daily and saw how record-numbers of girls were statistically caught in cycles of disrespect (from bullying to dating violence to school violence). I wanted to pass on my hard-won tools for building self-respect (after a childhood fraught with violence and very risky teen years). In 2005, I wrote “RESPECT,” which garnered 40,000+ girl readers. After going to a global peace conference where I sat in a circle with total strangers to make lasting changes, I wanted all teens to have safe spaces to practice The Respect Basics too. The Respect Rally and Respect: Keep It Going! Kit was born. In September 2010, The Respect Institute was founded to reach youth nationwide through trained partners, including those who are incarcerated or live in group/foster homes, and through social media.

Tell us about your partnerships

We deliver our solutions (respect-building programs, tools, research) through non-profit partners nationwide, such as schools and community-based organizations. By 2013 we plan to amplify best-of-class programs we identify and provide them to our partners. We have partnered with organizations, educators and advocates around the nation to deliver our programs or to integrate select components into their prevention, intervention, recovery and education services, including KIPP Schools, Girl Scouts, Sidwell Friends School and Girls Rock Camp.

What type of team (staff, volunteers, etc.) will ensure that you achieve the growth milestones identified in the Social Impact section? [75 words]

In order to successfully scale and manage the additional partners who will be implementing our programs and tools, our current staff of 2 co-founders, and core group of dedicated volunteers will need to be supplemented by two additional staff members. One team member who will be dedicated to managing the partner relationships and one administrative support person to process the additional impact reporting. With this additional staff, we can achieve our growth milestones as outlined. We also need an e-learning director to manage our online trainings and outreach.

Please elaborate on any needs or offers you have mentioned above and/or suggest categories of support that aren't specified within the list

Our program impact model is based on making the greatest impact through partnerships, e-learning and social media. We are always looking for additional e-strategies for our programs and tools and connections to high-impact partners to implement our programs. In addition, we are committed to amplifying others’ evidenced-based, respect-building solutions for youth.