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The simple fact is that using mobile phones in media production isn't always as easy as it seems. Finding the right tool and using it correctly to reach the broadest possible audience requires knowledge of the mobile landscape. Mobile Journalist on an SD Card is the solution.
We test and vet the best mobile media tools among respected, trained journalists and make these lessons available to the widest audience possible. We create bright, easy-to-use, scenario-based guides so that journalists, citizens, media development organizations, and newsrooms around the world can enhance their work with mobile media tools that make sense.
This gives a voice to underserved populations by making media creation and distribution more accessible to citizen journalists looking for the right tools. It also better equips working journalists with effective new tools or channels to receive, create, and share important news.
Especifica tanto el alcance como la escala del impacto social de tu solución hasta la fecha.
The Mobile Media Toolkit was developed and tested over the last several years and officially launched in June 2011. Since then, we have added numerous case studies, mobile tools, and guides on how to Make Media Mobile. Since the launch 3 months ago, the Toolkit has been viewed nearly 5000 times from 125 countries or territories.
The Toolkit offers guidance for curious and concerned citizens, professional reporters, media development organizations, and newsrooms. With the first phase of Mobile Journalist on an SD Card, we have the potential to work with 200 reporters from Al Jazeera English.
Al Jazeera is a respected international media company broadcasting to 220 million households in more than 100 countries. The Al Jazeera Network has more than 3,000 staff members across the world, including more than 400 journalists from more than 60 countries.
In the second phase, we make these lessons available to thousands of individuals and organizations through promotion and marketing of the mobile tool scenarios and deployment kits.
¿Qué impacto esperas que tenga tu iniciativa en los próximos 1-5 años? ¿Es una idea aplicable a otros ámbitos? En caso afirmativo, ¿cómo se podría aplicar?
Technology moves quickly and new mobile media tools are developed every day. In light of this, Mobile Journalist on an SD card is replicable, expandable, and adaptable. Within 1 to 5 years, we can take lessons from phase one and two and add new mobile tools. We also continuously create new scenarios based on developments in technology and the larger global media landscape. For instance, scenarios can be developed that highlight the best tools and strategies to use in high-risk environments where citizens and journalists face mobile communication risks. As we continue to develop mobile security software, we can also test our tools and apps with Al Jazeera and other newsrooms and media organizations to create the best, most useful tools, scenarios, and deployment kits.
Las mejores iniciativas presentan un plan sólido para su crecimiento. Identifica tu indicador a seis meses para incrementar tu impacto.
In 6 months, we will have selected and tested mobile tools and made these lessons available to a larger audience.
Ahora piensa en los objetivos a más largo plazo. Identifica tu objetivo de impacto a doce meses.
In 12 months, we have expanded the number of scenarios, tools, and increased our reach by translating content.