Scaling the Solution: How do you intend to scale your activities over the next two years (e.g., reach new markets, diversify solutions, etc.)? What will make this possible?
Winning the Unilever prize would allow us to invest in the construction and validation testing of a real-scale prototype. This experience will be addressed through collaboration among local authorities, sponsors, interested institutions, neighborhood associations. Significantly, citizens are to be involved in the implementation of the programme. Rather than determine a single solution, this project aims to create a flexible and adaptive system conceived for managing a variety of urban contexts with similar degrees of complexity. Based on the lessons learnt in the initial stage, a long term goal will be identifying potentially transferable elements their possible application to different countries.
Financial Sustainability: What is your business model to ensure financial sustainability?
The areas included by UNESCO in the World Heritage List are potential recipients of this initiative. World Heritage Fund provides about US$4 million annually to support activities related to the conservation of cultural outstanding sites. This fact confirms the raising awareness of the need of investments for the preservation of cultural heritage. We must seize this crucial opportunity in the international scene to promote our work.
Experience: Please provide examples of any previous entrepreneurial initiatives you have pioneered.
Almudena is an architect and urban designer. Co-founder of LAnA, a laboratory dedicated to urban anthropological research, design and teaching. LAnA has participated in forums and exhibitions such as EME3 “Global problems, local solutions”, “Ideas Urbanas2.0”,“Design as Social Capital” India under construction. Prizes including ARPA-PETC Young Researchers Award 2012, Hunter Douglas Awards-Archiprix 2013 and the XII Bienal Española de Arquitectura