Bolivia is one of the poorest countries in America and it has an economy based on non renewal natural resources explotation. Unfortunately, this economy structure does not generate employment and do not create identity and do not take advantage of the knowledge of people.
Walisuma is a bet to position agricultural and artisans bolivian products into the most demanding niches based on four critical factors:
1. High quality products
2. Recovering and appraisement of bolivian cultural identity using traditional and ancestral knowledge
3. Production process friendly with the environment and with sustainability variables.
4. Increasing income in important levels
The project wants to help farmers and artisans to position into gourmet, high end and high quality nich markets that are able to pay a higher price because the products respect the environment, mantain and use their traditional knowledge and produce with high quality.
The most important issue in this project is that focus the efforts trying to change the competitive disadvantages (poor quality roads, electricity and water services, industrial investments, bad quality labor) in competitive advantages (the roads respects the environment, not having electricity impulse the use of traditional knowledge, high quality labor in traditional knowledge)
The projects is working with 50 artisans and 5.000 farmers and is project to work with 200 artisans and 20.000 farmers improving his packaging, rethinking in its brand image, quality control processes, logistics and sales.
It is planned to open at least 4 luxury and high end commercial ventures in 4 big cities all over the world.