leroymerlin.communities
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Historia fundacional
Nicolas
After developing a micro-credit project in Chile 20 years ago, I now have the opportunity to strike the same balance between public good and economic sustainability by developing social business at the heart of Leroy Merlin.
I’m really motivated to change the rules of the game in order to start innovative projects, with meaningful and concrete solutions.
Social business can be a transformative avenue for a company's business strategies. It reaffirms the company's mission: help each person obtain their dream home.
The real challenge lies in making this dream possible for everyone—as many people as possible—and especially those in financially challenged situations.
An intrapreneur is an innovator who changes the rules of the game, capable of creating a change while integrating it into the company's strategies.
I try to bring different energies and various skills to my projects. Driven by the vision of an emerging future that I communicate with enthusiasm, I am pragmatic and action-oriented, quickly moving from talk to action. Think big and start small. The intrapreneur must be persistent and patient, flexible and demanding not just in style, but also at his core. He networks both inside and outside the organization—his creativity aims at creating value. He is a driving force and an accelerator of change within his company.
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Brazil, Portugal, Spain, Italy, Turkey, Poland, Russia, Romania, Ukraine
Otro
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Inicio (iniciativa piloto que acaba de empezar a ponerse en práctica)
The main paradigm shift lies in the fact that the resolution of a social purpose is considered an integral part of the company business; it is not a limited or isolated action. This willingness to create shared value for the benefit of the greatest number of people in precarious housing situations is unique, as well as the construction of partnerships with actors in this field.
> The realization of 9 relocation preparation workshops with 4-7 participants each, allowing the acquisition of basic DIY to build and maintain housing on the basis of a co-educational frame created with Emmaus Solidarity.
> Establishment of a partnership with the Companions builders to rehabilitate 150 housing in the area of Chêne pointu in Clichy-sous-Bois: training of beneficiaries, implementation of a tool-library, cost price materials, integration of passionate DIY customers from the nearest store in order to increase the numbers of volunteers on these "meaningful" projects.
> The participation of the housing equipment solidarity Bank (launched by Emmaus Challenge and Carrefour mid 2012) for the provision of unsold and stock excess to allow the first housing equipment and the rights-holders are qualified by social workers and social landlords.
In the next 3 years:
> Rehabilitation of 1000 housing with 5 partner organizations
> Training of 200 people housed in emergency structures to prepare them for re-housing.
> Development of 2000 housing through the housing equipment solidarity Bank
> Establishment of a volunteer yourselfers clients network, 300 participants in France
> All Group employees in France strengthen their sense of belonging by knowledge of projects, 600 collaborators have contributed concretely to one of the projects
> Starting operations in 4 countries (in addition to France)
> Top 10 international cooperation projects initiated by collaborators in countries where the group is not present
Beyond its results, social business strengthens company strategies:
- Pride of belonging to the enterprise and loyalty
- Reason for uniting on an ambitious mission
- Recruiting the best talent waiting involvement and sense
- Skills in action, new life for some employees
- Innovation facilitated
- Open to non-residents customers
- Apprehension of future markets
- Place of co-creation
- Customer exceptional relation for those who involved as volunteer
The leroymerlin.communities resources available are varied:
> Projects are at the heart of the business and as close as possible to the independent structures that are stores, 20,000 employees involvement is possible
> The supply of cost products in logic no loss / no profit
> In-kind products donations (entitlement to a tax reduction, 60% of cost price)
> Skills-based sponsorship (including entitlement to tax reduction)
> DIY passionate customers volunteer "in projects research"
In addition to redefined value chains to be over the cost and time left to men entrepreneurs to participate in these projects, two financing alternatives solutions are considered:
1 / solidarity investment funds, an alternative to PEE for employees and eventually available for public subscription
2 / micro-donations organization (employees and customers) through the rounded invoice or payroll or transfer of loyalty points.
- Meetings between Leroy Merlin leaders and personalities: Muhammad Yunus (Grameen), Emmanuel Faber (Danone), Martin Hirsch, Bénédicte Faivre-Tavignont (HEC Paris)
- Participation in HEC Poverty & Action Tank Company, the Convergence Forum 2015, danone.communities days.
- Meetings with many organizations: ALFI, Arcade Group, Solidarity Emmaus Emmaus Challenge, Habitat & Humanism, Companions builders...
> Reporting directly to the CEO who wrote: "For pioneering, courage and determination as well as fun to fight their avant-garde, make them explore areas untouched and generally wonderful. You are a true pioneer and lm.communities is a great ambition that you carry within you: do share it widely! "
> Shops and internal services directions
> National and international Conventions: 200 managers and executives
> President and board