¿Cuál es el beneficio o valor que estás generando para el/los negocio/s?
Beyond its results, social business strengthens company strategies:
- Pride of belonging to the enterprise and loyalty
- Reason for uniting on an ambitious mission
- Recruiting the best talent waiting involvement and sense
- Skills in action, new life for some employees
- Innovation facilitated
- Open to non-residents customers
- Apprehension of future markets
- Place of co-creation
- Customer exceptional relation for those who involved as volunteer
¿Cómo estás impulsando recursos internos (fondos, tiempo, concimiento, etc.) para sostener esta iniciativa?
The leroymerlin.communities resources available are varied:
> Projects are at the heart of the business and as close as possible to the independent structures that are stores, 20,000 employees involvement is possible
> The supply of cost products in logic no loss / no profit
> In-kind products donations (entitlement to a tax reduction, 60% of cost price)
> Skills-based sponsorship (including entitlement to tax reduction)
> DIY passionate customers volunteer "in projects research"
Amplía tu respuesta, explicando el plan de financiación y sostenimiento a largo plazo.
In addition to redefined value chains to be over the cost and time left to men entrepreneurs to participate in these projects, two financing alternatives solutions are considered:
1 / solidarity investment funds, an alternative to PEE for employees and eventually available for public subscription
2 / micro-donations organization (employees and customers) through the rounded invoice or payroll or transfer of loyalty points.
Cuéntanos sobre tus asociados, dentro de tu empresa y por fuera, que sean claves para el éxito de tu proceso.
- Meetings between Leroy Merlin leaders and personalities: Muhammad Yunus (Grameen), Emmanuel Faber (Danone), Martin Hirsch, Bénédicte Faivre-Tavignont (HEC Paris)
- Participation in HEC Poverty & Action Tank Company, the Convergence Forum 2015, danone.communities days.
- Meetings with many organizations: ALFI, Arcade Group, Solidarity Emmaus Emmaus Challenge, Habitat & Humanism, Companions builders...
¿Qué apoyo interno has tenido para tu proyecto? Qué tipos de retrocesos has sufrido?
> Reporting directly to the CEO who wrote: "For pioneering, courage and determination as well as fun to fight their avant-garde, make them explore areas untouched and generally wonderful. You are a true pioneer and lm.communities is a great ambition that you carry within you: do share it widely! "
> Shops and internal services directions
> National and international Conventions: 200 managers and executives
> President and board