Revolucionar la producción de cultivo bajo sequía y escasez de agua, con la solución de optimización hídrica integrada Syngenta

Revolucionar la producción de cultivo bajo sequía y escasez de agua, con la solución de optimización hídrica integrada Syngenta

Estados UnidosBasel, Suiza
Resumen del Proyecto
Presentación del Proyecto!

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Revolucionar la producción de cultivo bajo sequía, con la solución de optimización hídrica integrada Syngenta, que genera una performance y simplicidad superior, a través de la integración de insumos Ag (semillas, protección/mejora de la cosecha, fertilidad), irrigación/detección y consejos agronómicos con menos agua. Ya comercial (2012)

About Project

Problema: ¿Qué problema está tratando de abordar este proyecto?

As demonstrated by the 2012 US drought and recent Russian drought of 2010, the world has been under growing water related stress which is already limiting Ag production. Farmers are under growing volatility of weather, water constraints, drying up wells, deeper pumping of ground water and thus rising costs, increased farm sizes, limited labor and overall growing complexity of farming. The opportunity for Syngenta to bring a comprehensive solution that will address these issues in the US Corn belt was identified in 2009 leveraging its technologies and adjacencies to enable farmers to get numerous benefits through better performance, optimizing water use across the farm, less volatility, reduced irrigation and application costs, better agronomic and marketing decisions etc.

Solución: cuál es la solución propuesta? Por favor sé específico!

The solution delivers optimal performance for Corn growers in the US Corn belt under water limited conditions through a comprehensive integrated offer which includes seeds, traits, complete crop protection and crop enhancement protocols, coupled with advanced irrigation technologies, sensing equipment and agronomic advice. The solution was readily accepted in 2012 by farmers , Ag channels, local agronomists and the industry based on its ease-of-use and improved performance which outyielded grower standard practices while using 25% less water. The solutions broad applicability across different crops and geographies gives it the potential to make a major contribution to countering water-related problems in the future.
Impact: How does it Work

Ejemplo: Guíenos a través de un ejemplo/s específico/s de cómo esta solución hace la diferencia; incluya sus actividades principales.

Different activities brought together made the solution viable and a reality in the market. First, the technologies need to be proven individually which was an activity my team performed in collaboration with Universities in the area, funded by my organization. Then, the combination was needed through ground breaking partnerships with irrigation, sensign and IT companies to integrate and make the solution "plug-n-play", simple and comprehensive, while considering the variaty of farmers, farms, equipment, climatic conditions and individual practices. For these to work, we partnered with channels and our customers to test, tweak and prove the solution in real conditions. These made the solution not only better, but also immediately adopted by some of the leading growers in the area (and the world).
Sustentabilidad

Mercado: ¿Quién mas está abordando el problema aquí descrito ? ¿Cómo difiere el proyecto propuesto de esos enfoques?

Many are working in the space of water, irrigation and crops however none have brought to market such an integrated offer and related support at scale. Our partners include Lindsay Corp, one of the leading mechanized irrigation companies and as stated, our channel partners and growers. All of these enabled the success and these relationships are also at the foundation of further improvements and innovation which will continue to grow the solution further.
Equipo

Historia fundacional

In the last few years we've seen more and more impact of droughts and climate change globally. The impact of reducing water while improving productivity in Agriculture and food production has been known however making it a reality through the use of many existing technologies in a compeling and ease to use way has been the real breakthrough. We've seen our own (syngenta) technologies work and improve farmer productivity over the years and have beneficial impact in drought conditions. We've also developed leading drought tolerant/water optimized Corn hybrids to help specifically in drought prone regions under water limitations yet bringing all the pieces together, truly looking at the problem from a customer's perspecitve and partnering with them allowed us to differentiate and bring to market a truly impactful solution which can, literally, change the world.
Sobre ti
Sobre ti
Nombre

Peleg

Cuéntanos sobre tí/sobre tu equipo

I am leading the areas of Crop Enhancement and Water solutions at Syngenta. This area focuses on the new frontier in agriculture and food production based on combating environmental stresses including drought, heat, frost, floods etc which have plagued farmers around the world in recent years. I have been building the Water space at Syngenta over the past 4 years as a critical pillar in Syngetna's strategy and help feeding the world in the face of climate changes, a growing population and food security issues globally. I have been building businesses throughout my career. My previous roles have been to set up a therapeutic proteins pharmaceutical business for Crucell Holland NV (now J&J) and other startup activities in the internet/telecom/mobile spaces.

¿Qué te hace un intraemprendedor? Cuáles son las habilidades, capacidades y rasgos personales que te hacen un intraemprendedor?

I am now responsbile for most new innovative technologies at Syngenta, the world leading agribusiness with >$13Bn in sales(2011). I develop innovative solutions and platforms which address the growing unresolved needs of farmers in areas that before my involvement have not really been a priority yet are already limiting global food production today. I have also built new business models and integrated solutions from other industries into Agriculture, provided a holistic approach to managing water and bridged between large companies (e.g GE, Levi's, Nestle) and startups that needed help in scale up and market access. The ciritical traits are persistance, stakeholder management, vision and a true value propostion for a commercial corporation to enable such innovation to get to market.

Sobre tu organización
País de la Empresa

, BS, Basel

Principal país en el cual este proyecto está creando impacto social

, NE

Países o regiones adicionales

now being rolled out globally

Industria

Agricultura

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Innovación
Selecciona la fase que describa mejor el momento en el que se encuentra tu emprendimiento

Expansión (el siguiente paso será crear un impacto a escala regional o incluso mundial)

La Solución: ¿Por qué es innovadora la solución para tu compañía e industria?

the Solution is so innovative becuase it brings together many technologies and partners in a way that has never been done before. the customer sees one integrated solution without the burden of multiple vendors and the components work together to deliver synergy that has been very complex to integrate for an individual farmer or an individual company. We've brought all the pieces together for value creation to all stakeholders.

Impacto
¿Cuál ha sido el impacto de la solución hasta la fecha?

We've demostrated that the solution can deliver superior results to grower practices under 25% less water. Crop production for our US customers in the worst drought in 50 years was astonishing when compared to adjacent fields, competing technologies (even within the same farm).

¿Cuál es tu impacto proyectado en los próximos 3 años?

Our plan is to address a significant portion in the US Corn belt as well as expand to other regions an crops. We're already getting significant pull from African countries and Eastern Europe, while other adapted small versions of the solutions are being deployed in developing countries with smaller farms (e.g. for vegetable growers in India).

¿Qué barreras pueden dificultar el éxito de tu proyecto? ¿Cómo planean superarlas?

It is already a success however, service levels of an integrated, multi-tiered, cross technology platform, at scale is a hard thing to maintain, not to mention while delivering continuous improvements and newer, better performance. These are the chanllenges yet also our competitive advantage.

Sostenibilidad
¿Cuál es el beneficio o valor que estás generando para el/los negocio/s?

The project is already commericially successful and fully viable in supporting itself.

¿Cómo estás impulsando recursos internos (fondos, tiempo, concimiento, etc.) para sostener esta iniciativa?

until now I've been able to secure budget and resources to enable the creation and development of the solution through business development and internal stakeholders. From now, once it is already generating significant cash, it is commericallly independant and self sustaining by the local organization for further rollout. on a global level, my team continues to supprt with more enthusiasm across the company which makes it even more attractive. The project just won the Syngenta innovation award for 2012 and will continue to grow and expand.

Amplía tu respuesta, explicando el plan de financiación y sostenimiento a largo plazo.
Cuéntanos sobre tus asociados, dentro de tu empresa y por fuera, que sean claves para el éxito de tu proceso.

As descrived, partnering within the company between the global and local team, budgeting support from HQ and while partnering with external companies (e.g. Lindsay) for resources, budgets and know how enabled the success thus far and will continue into the future.

¿Qué apoyo interno has tenido para tu proyecto? Qué tipos de retrocesos has sufrido?

Support for innovation is at the heart of Syngenta. Of course, there are always push backs, wanting to see returns, challenging the status quo and our ways of working, not to mention the other stakeholders which could be competing at some level with us. These are all relevant and important to address early and build the confidence, trust and show early success to satisfy the doubters.