Ejemplo: Guíenos a través de un ejemplo/s específico/s de cómo esta solución hace la diferencia; incluya sus actividades principales.
....AND THIS IS HOW WE STARTED, THE WOOL HAD TO BE TRANSPORTED
“The wool came to the cattle ranch, and then the ranch foreman sent it over here. He brought it here, because it was very difficult to transport (...). Well, with a lot of sacrifice, but finally we got started (Alicia – Mellizos) - “Because, imagine, the wool had to be brought from the station...All of us came over, with no exception..."We went all on the truck, loaded the truck, we came back, got off the truck, arranged the wool, every thing in the stock had to be very tidy...""Because we all wanted to make a little bit, we all wanted to work”. (Ema – Río Branco).....and the production, we brought it on handcarts. All the craftswomen, like ants, with the bag".
Impacto: ¿Cuál ha sido el impacto del trabajo hasta ahora? Asimismo, describa el impacto previsto en el futuro para los próximos años.
Those heroic times when small independent groups of women met to spin fleece with spinning wheels, in isolated and faraway places, have been left behind. They gave way to new times, in which the same group of artisans, are organized in cooperatives, work using modern technology and obtain high-quality products, without losing the prized magic of handicrafts. Women with only a few years of primary school, without any other prospects in life than getting married, became the businesswomen who run Manos del Uruguay. In these early days nobody could have ever imagined what that initial idea, arisen from the need to palliate the difficult situation of countryside women, would finally become in a collective construction, to which the founders, the artisans, the adhering members, the employees of the Service Center, and volunteers have contributed their creativity, work and enthusiasm.
Estrategias de Expansión: Avanzar, qué son los estrategias principales para ampliar su impacto?
Thinking in the future, we should increase the technology in cooperatives to have better communications between central service and the places where production it is done. It is necessary to teach the artisans how to use computers, skype, and media communications to make the work easy for them and for us. And also have the resources to maintain this digital net working.
At the same time we need financial resources to expand the markets abroad offering and selling products under our brand, promoting our Organizations and applying marketing strategies to expand our horizons.