I create ideas that mobilise people to do their bit in changing the world.
Launching www.makerble.com - a web and mobile platform which visualises and 'gamifies' a charity's impact statistics so donors feel ownership of the impact their individual donations have made.
Created Sponsor a Kid for a Quid, a behaviour change initiative to mobilise university students to start a regular giving habit of collectively sponsoring a child. Partner: World Vision.
Co-founded YTFN.org the youth funding network to mobilise people into their twenties to crowdfund projects by little-known charities in London.
Created Pawprint, an app which calculates a person's impact on the lives of animals based on the food they eat, clothes they wear and places they travel to; in a similar manner to the carbon footprint for your impact on the environment. Partner: World Society for the Protection of Animals - International.
Additional professional experience:
Varied background spanning advertising, digital, direct marketing, experiential marketing, social entrepreneurship, public speaking, event management.
Specialties: social change strategy:
- marketing strategy
- trends & insights