ABENAA POKUAA's New Entry

ABENAA POKUAA's New Entry: TRADE NOT AID- MADE IN GHANA

ACCRA, GhanaKUMASI, Ghana
Year Founded:
2014
Organization type: 
for profit
Project Stage:
Start-Up
Budget: 
$100,000 - $250,000
Project Summary
Elevator Pitch

Concise Summary: Help us pitch this solution! Provide an explanation within 3-4 short sentences.

Garment factory producing clothing for the global market by young adults in Ghana who otherwise have no trade or hope for employment. Taught by industry experts from China and and Europe, workers of the factory would experience training and development they would never have access to.

WHAT IF - Inspiration: Write one sentence that describes a way that your project dares to ask, "WHAT IF?"

What if beautiful high quality commercial garments could be made and produced in Ghana for the world...
About Project

Problem: What problem is this project trying to address?

Ghana has high youth unemployment and the garment industry is an area which is lacking in investment. Local tailors and seamstress simply do not have the right experiences nor training to produce to international standards making production unfeasible. The facility aims to attract contracts from US & EU retailers and small brands wanting to produce in Africa. Utilising the AGOA & FREE ZONE initiatives enabling the project to be competitive.

Solution: What is the proposed solution? Please be specific!

The solution is to operate a commercial factory which also acts as a training facility/educational institution. Employees are trained on the job, whilst earning skills and qualifications. This in turn makes them 'employment ready' to work for the factory on the commercial side which aims to serve the international community. The project will have on its team a number of industry experts, practitioners and skilled persons who will train the local Ghanaian workforce. Enabling them the skills to work within a professional and commercial garment factory to international standards.
Impact: How does it Work

Example: Walk us through a specific example(s) of how this solution makes a difference; include its primary activities.

The setup of the production facility would make an impact on the local community in the Kumasi region as well as the surrounding areas by offering direct employment and skills training. From the successful implementation of the facility stakeholders such as designers, brands and own label clothing retailers would have the option and opportunity to produce their products in Ghana. Offering them sustainable price competitive products with the intensive of making a difference to the lives of the employees producing their products.

Impact: What is the impact of the work to date? Also describe the projected future impact for the coming years.

Currently the project is in its very early trial stage , it has employed 6 workers under the Ohema Ohene label, over an 18 month period. During this time the selected workers were employed whilst provided with training by an overseas expert, for the production of in house brand Ohema Ohene. Those individuals were young adults who's employment financially benefited their families and themselves directly.

Spread Strategies: Moving forward, what are the main strategies for scaling impact?

The production facility plans to employ 50-80 workers in the first 18 months, the factory having industry standard machinery would simultaneously act as a training facility. This in turn would allow users/trainees hands-on relevant skills development and training which will in turn make them 'employment ready' either by the project or by third parties. How better to gain real experience and training than to use actual industry machinery in a real life factory settings.
Sustainability

Financial Sustainability Plan: What is this solution’s plan to ensure financial sustainability?

Currently Ohema Ohene directly employs workers which the business has funded by the retail of its products. The business has invested time and resources in training 6 individuals to a good standard. The set up of the production facility is a new venture expanding from the lessons and experiences learnt from the initial trial set up.

Marketplace: Who else is addressing the problem outlined here? How does the proposed project differ from these approaches?

In Ghana there are very few garment manufacturing companies producing for export in the middle to high end sector. Most are working in the 'low skill/low design' bottom end of the chain. This production facility will offer brands, designers and retailers an alternative and catering to more 'specialist' and niche markets/brands- non 'value chain'.
Team

Founding Story

Ohema Ohene was founded by British born designer Abenaa Pokuaa, a graduate of London College of Fashion. Abenaa has always had the vision and desire to produce fashion clothing in Ghana so to create employment and prosperity. Ghana is a great country with great potential however more people need to take the steps to invest into the Ghanaian people. Abenaa has taken steps to do this via her own label Ohema Ohene, by setting up a small production facility producing the labels collections. Abenaa now wishes to take the vision to its full entirety by establishing the production facility which would support the work of stakeholders in Africa, Europe and USA wanting to produce in Africa.

Team

Abenaa Pokuaa- BA HONS FASHION DESIGN TECHNOLOGY-Founder and CEO of fashion label www.ohemaohene.com Geofrey Oak- 25 years industry experience in the United Kingdom designer and middle market garment manufacturing Danny Leung- 30 years experience in the apparel industry in China, supporting brands in the USA, EU & South Africa Future board members: Jenifer Bafour Williams- Business development management for the fashion industries
Value Chain: Where does your work fit into the apparel value chain? [check all that apply]

Manufacturing.

Your Role: What is your relationship to the apparel industry? [check all that apply]

Designer, Factory Owner.

Target Population: What stakeholder groups do you engage or empower in your work? [check all that apply]

Consumers, Designers, Retailers - Specialty Store, Youth.

● Intervention Focus: What are you trying to achieve / influence? [check all that apply]

Access to Finance, Conscious Consumerism.

Lever for Change: Select up to 3 ways your work is helping to transform the industry.

Capacity Building, Standards, Training.

Is your project targeted at solving any of the following key barriers?

A Job is Not Enough: Low-Income Workers Cannot Secure Long-Term Well-Being, Sustainability is Not Yet in the DNA: Fast Fashion’s Current Model Disincentivizes Value-Driven Economies.

Does your project utilize any of the innovative design principles below?

Disrupt Business as Usual: Target Key Players Who Can Influence the Bottom Line, Transform the Chain into a Web: Link Unlikely Sectors that Open New Pathways to Sustainability.

Innovation Inspiration: When you first conceived of your project, did you think of it as applicable to the apparel industry?

yes

If you answered "no" to the previous question, which industry was your project originally aimed at transforming?

● Replicating in the Apparel Industry: If your project didn't initially target the apparel industry, how are you specifically tailoring it to do so now?
Are you nurturing or inspiring others to be changemakers? If so, how?

By encouraging the spirit of 'excellence' within the people we employ

● Tell us about the partnerships that enhance your approach. How have you collaborated with others in the industry to increase your impact?