ALINHA

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ALINHA: tecnologia social para a cadeia da moda

São Paulo, BrazilSão Paulo, Brazil
Year Founded:
2014
Organization type: 
hybrid
Project Stage:
Start-Up
Budget: 
$1,000 - $10,000
Project Summary
Elevator Pitch

Concise Summary: Help us pitch this solution! Provide an explanation within 3-4 short sentences.

ALINHA is a platform that focuses on accelerating sewing workshops (in the offline setting) and is a marketplace (in the online setting). The accelerated workshops, and which are within the minimal ideal conditions, receive an increase in their market visibility and can be found by new costumers.

WHAT IF - Inspiration: Write one sentence that describes a way that your project dares to ask, "WHAT IF?"

What if technology could impact the apparel production chain to the extent that it could empower the seamstresses and end the slave-like working conditions?
About Project

Problem: What problem is this project trying to address?

We address the issue of precarious labor force at the fashion manufacturers' sector, the strenuous working hours, the degrading and unhealthy working conditions and, many times, the seamstresses working conditions that are analogue to enslavement.

Solution: What is the proposed solution? Please be specific!

ALINHA visits sewing workshops, diagnoses and proposes structural, organizational, health and safety improvements for the seamstresses. After that, ALINHA allows access to a network of partners that can offer support to the implementation of the recommended improvements. ALINHA also indicates the access to courses for training, organization and business management. Once the requirements for a minimally ideal sewing workshop are met, the workshop is then available at ALINHA's website and can be found by fashion designers, manufacturers and brands that are interested in their work. The hiring process between the sewing workshops and those interested in them happens without ALINHA's intervention. Once the order that was placed is delivered, each part evaluates each other. These information feeds the search at ALINHA's marketplace.

Awards

We won as first place at Social Good Brasil Lab 2014, we won R$21.500 as an initial resource to develop our initiative.
Impact: How does it Work

Example: Walk us through a specific example(s) of how this solution makes a difference; include its primary activities.

Sewing workshops are exposed to various risks related to health and safety, such as the lack of: fire extinguishers, safety equipment, proper ventilation, organization, cleaning, delimitation between working and living spaces. By guaranteeing the working safety technician's visit to the workshops, we can diagnose these weaknesses and point simple accessible solutions, which mitigate the risks and guarantee safety, a dignified life and fair wages for the seamstresses. We offer access to entrepreneurship courses and access to the online platform to guarantee visibility in new markets.

Impact: What is the impact of the work to date? Also describe the projected future impact for the coming years.

Up to date, we are running the pilot project with 25 sewing workshops enrolled in ALINHA's platform. We already had the ALINHA tag produced through the connection we made between a fashion designer and a sewing workshop. ALINHA's tag for apparel products is a way of raising consumer awareness about the working conditions of all of those who are directly or indirectly allowed that that piece of clothing arrived to the consumer. In the future, we want to guarantee that the seamstresses work half of the time they currently do, but receiving twice as much as a payment, and that consumers raise awareness about the importance of valuing the dignified work of the seamstresses.

Spread Strategies: Moving forward, what are the main strategies for scaling impact?

Use technology to allow access to information and guarantee the scalability of the acceleration processes of sewing workshops. In this way, the marketplace becomes more diverse for fair services availability.
Sustainability

Financial Sustainability Plan: What is this solution’s plan to ensure financial sustainability?

Since the sewing workshops are the vulnerable party in the production chain, they will not have to deal with any costs related to ALINHA's services. The financial sustainability will be based on the fashion designers and brands that hire the workshops, by using an ALINHA services club that is being validated. In addition to that, we will raise funds through opportunities offered to increase the impact of non for profit organizations.

Marketplace: Who else is addressing the problem outlined here? How does the proposed project differ from these approaches?

Through our research, we did not find another institution that is working with the same multiple approach that ALINHA has. The "Casa dos Criadores" allows the development of fashion designers and brands, however they do not promote the connection with the most vulnerable party in the apparel production chain, nor a way to promote fairer working conditions of the seamstresses. Our goal is actually to even to contact this organization to exchange ideas and collaborate.
Team

Founding Story

Dariele Santos and I met at the university corridors. She studied International Relations and I studied Law at that time. When the NGO Engajamundo was being structured, we became closer to each other and became great friends, both due to the alignment of our values and perspectives, and as connections in a more personal level. During college/university, she studied the migrant flow between Brazil and Bolivia and the apparel chain, and I had the opportunity to follow the inspection of working conditions at big retail companies that, at that time, had people working in conditions that were analogue to enslavement at their manufacturers. From our common unsettlement and from these experiences of studies, interviews and validations, ALINHA was created.

Team

Dariele and I, the founders, are responsible for the planning, strategy and management of ALINHA. In our team we also have: Bia Iorio (fashion designer, with a broad knowledge of the technical part of the production and of the analysis of productivity and services quality at the sewing workshops), Flavia Cieplinski (internationalist and lawyer, she is great at communicating with the migrant communities, she is responsible for the visits to the sewing workshops, the action plan of improvements at the workshops and the contact with partners). Aliança Empreendedora and INK's teams (Cristina Filizola and Márcio Pires), are our partners, mentors and advisers since we founded ALINHA. Currently we have monthly meetings that are very enriching and directive.
Value Chain: Where does your work fit into the apparel value chain? [check all that apply]

Manufacturing.

Your Role: What is your relationship to the apparel industry? [check all that apply]

Non-profit Staff, Researcher.

Target Population: What stakeholder groups do you engage or empower in your work? [check all that apply]

Consumers, Retailers - Department Store, Retailers - Specialty Store, Supplier - contractor, Supplier - subcontractor.

● Intervention Focus: What are you trying to achieve / influence? [check all that apply]

Accountability, Conscious Consumerism, Labor Rights (i.e. Collective Bargaining, etc.), Anti-forced Labor or Anti-Human Trafficking, Physical Working Conditions, Transparency.

Lever for Change: Select up to 3 ways your work is helping to transform the industry.

Capacity Building, Training, Technology.

Is your project targeted at solving any of the following key barriers?

A Job is Not Enough: Low-Income Workers Cannot Secure Long-Term Well-Being, Sustainability is Not Yet in the DNA: Fast Fashion’s Current Model Disincentivizes Value-Driven Economies.

Does your project utilize any of the innovative design principles below?

Disrupt Business as Usual: Target Key Players Who Can Influence the Bottom Line, Transform the Chain into a Web: Link Unlikely Sectors that Open New Pathways to Sustainability.

Innovation Inspiration: When you first conceived of your project, did you think of it as applicable to the apparel industry?

yes

If you answered "no" to the previous question, which industry was your project originally aimed at transforming?

● Replicating in the Apparel Industry: If your project didn't initially target the apparel industry, how are you specifically tailoring it to do so now?
Are you nurturing or inspiring others to be changemakers? If so, how?

We are empowering our team in regards to that. The courses for sewing workshops owners (48h/cours) are tools for that.

● Tell us about the partnerships that enhance your approach. How have you collaborated with others in the industry to increase your impact?

The Centro de Apoio ao Migrante allowed us to have capillarity, data and trust during the visits.