While working on my thesis for my Master in Design and Marketing, I wanted to create something that through design, my passion, could benefit society. Design has indeed the noble mission and the capacity to contribute to a more accessible and inclusive world. I challenged myself to create a system to identify colors for colorblind people but must confess that at first I did not fully grasp the actual impact that it could have in the world. The next challenge after creating the ColorADD code was to reach as many colorblind people as possible and give them equality of access to the ColorADD system (MIGUEL NEIVA, ColorADD creator and project mentor)
Our passion team comprises to 3 full-time workers, 2 part-time workers and 3 board members, besides a full-time worker in ColorADD.Social.
MIGUEL NEIVA (Porto, Portugal, 1969) is a Designer in Visual Communication, with a Master Degree in Design and Marketing, and also a social entrepreneur – Ashoka Fellow. He is the creator of ColorADD. Color identification system for colorblind people, a pioneer, universal and inclusive code which allows the inclusion of about 350 million people around the world. He is committed since 2008 with the worldwide implementation of this communication system – considered by the GALILEU magazine, of GLOBO editors, Brazil, as one of the “40 ideas to improve the World”. In fact, this code is already being implemented by several entities from different economic sectors of society.
Miguel has also created an NGO, ColorADD.Social, so that ColorADD may be used in education, free of costs, thus allowing the inclusion of colorblind children without discriminating, always having in mind his mission of taking this tool all around the world, as far as one can reach… trying to promote a better World for All!!! Invited to several national and international events/seminars/conferences, where he acts as speaker and takes the opportunity to share his experience and passion with everyone.
His passion and work has been recognized and he has been awarded with several distinctions:
Order of Commercial Merit – Officer level, by the President of the Portuguese Republic during the celebration of the Day of Portugal, of Camões and of the Portuguese Communities, 2015;
Gold medal commemorative of “50th anniversary of the Human Rights Universal Declaration”, by the Presidency of the Portuguese Republic Parliament, 2012; Municipal Merit Silver Medal, by the Mayor of the Porto City Hall, 2013.
DANIEL TEIXEIRA: Partner and General Manager, 44, Degree in Food Engineering - Universidade Católica Portuguesa and MBA from the Escola de Negócios Europeia (EUDEM). Experience in various management functions and industry leadership in multinational environment is currently the Global Director of Quality, Environment and Sustainability at CSM Bakery Solutions.
JOÃO P PINTO MACHADO: Marketing International Development and Institutional Relations, 58, Political science at San Francisco State University, "MBA at Universidade Catolica Portuguesa (visiting student). He lived in 3 continents throughout his marketing career and he is currently CEO in RCC - Camiseros Premium and Product Director at Masters and Premium Marketeers (marketing strategies). It is a firm believer that the social economy will build a better world.
RICARDO MORETE FERREIRA: Business Development & Finance, 39, Degree in Management - Universidade Lusíada do Porto. Graduate in Finance from Universidade Católica Portuguesa. Concluding his thesis in Accounting and Management Control at Faculdade de Economia do Porto. Over 15 years of experience in finance, management and business development.
FRANCISCO MEIRELES: Business Development; Partnership and Technical Implementations, 41, graduated in Architecture - Universidade Lusíada do Porto. Over than 14 years of experience in architecture and urbanism.
JOANA LEMOS: Co-Coordinator of the Association ColorADD.Social, 36, graduated in Psychology at Instituto Superior da Maia, with professional experience in the psychological, educational and social support to children, youth and their immediate families, as well as in the promotion of information and training sessions aimed at parents and teachers on issues of children and youth.