Darlo Ethical Babywear

Darlo Ethical Babywear: Helping to fight malnutrition amongst children in India with your baby essential

London, Reino UnidoMumbai, India
Year Founded:
Organization type: 
for profit
Project Stage:
$1,000 - $10,000
Project Summary
Elevator Pitch

Concise Summary: Help us pitch this solution! Provide an explanation within 3-4 short sentences.

Darlo is an ethical babywear brand that donates one week's worth of meals to a child in India for every garment sold. We only ever use 100% organic cotton and we only work with GOTS (Global Organic Textile Standard) accredited factories.

WHAT IF - Inspiration: Write one sentence that describes a way that your project dares to ask, "WHAT IF?"

What if we placed giving at the heart of a purchase decision would this increase overall charitable donations?
About Project

Problem: What problem is this project trying to address?

1 in 3 of the world's malnourished children reside in India. Darlo help combat malnutrition amongst children in India through partnering with Akshaya Patra charity. Akshaya Patra is one of the preeminent charities fighting malnutrition in India. Their vision is that “no child should be denied an education due to hunger”. They provide hot, nutritious and hygienically prepared school lunches to over 1.4 million children living in poverty.

Solution: What is the proposed solution? Please be specific!

Darlo have created the A Little Giving Food Programme. With every Darlo product sold instead of taking the full profit we will donate a week’s worth of school meals to this wonderful programme. These free meals mean that the children they reach can attend school instead of working for food, have the energy to concentrate in class, can grow and develop healthily, and have the opportunity to work towards building a brighter future. This is often the only meal that these children will receive all day. So far Darlo has donated 685 meals. Akshaya Patra have an ambitious aim to reach 5 million children by 2020, and we look forward to seeing our contributions continually grow so that we can help them to achieve this goal.
Impact: How does it Work

Example: Walk us through a specific example(s) of how this solution makes a difference; include its primary activities.

Darlo place giving at the heart of the purchase decision by creating the opportunity for the customer to make a charitable decision whilst shopping. We strongly believe that this is a major advantage over other brands if you have the right product fit and think this would increase total charitable donations. When a customer buys a Darlo product tot only are our customers getting a beautiful, ethically made organic baby product, they are also helping children in need by feeding them for a whole week and they are helping the environment by going organic. This is an incredibly exciting time for retail focused social enterprise, with the subsector booming and we hope that Darlo will be a brand at the forefront of this.

Impact: What is the impact of the work to date? Also describe the projected future impact for the coming years.

To date Darlo have provided over 600 week's worth of meals for children in India. As we touched upon earlier, malnutrition in children has serious knock on effects on a child's cognitive development. A malnourished child is less likely to perform well in school and more likely to grow into malnourished adults, with at greater risk of disease and possible early death. By providing a free meal in school every day this will lead to more children attending school, they will not go hungry at school which will improve the capacity to learn and finally children are more likely to stay and get a proper education putting them in good stead for the future.

Spread Strategies: Moving forward, what are the main strategies for scaling impact?

As we continue to grow our charitable donations will grow too so we can assist Akshaya Patra in achieving their goal of reaching over 5 million children in India by 2020. The simplicity of the The A Little Giving Food programme is that we will always provide a week's meals to a child or even product sold. Our programme is set up so that we can work with number of charitable organisations to help off set food bills so that the charity can continue delivering their inspiring work.

Financial Sustainability Plan: What is this solution’s plan to ensure financial sustainability?

Darlo's future and donations are based on the revenue it creates from the sale of its products. Long term we may look for alternative sources of funding when we wish to scale the business but at present the business currently funds itself on the sale sit makes each month.

Marketplace: Who else is addressing the problem outlined here? How does the proposed project differ from these approaches?

There is currently no other baby brand with a tangible one feeds one offering. This is our unique selling point.

Founding Story

I was whilst travelling when the idea to set up Darlo came to me. I was particularly affected by the lack of opportunities for children in developing countries and I started to ask myself how we could help children where they need it most? While we can still donate to some terrific charities I wanted to focus on making this action easier for people and to highlight that financially it doesn’t have to be a lot. This is why at our core is the belief that a little giving changes lives. A little difference here goes a long way to making a big difference there. When I returned to the UK I did not want the attitude 'what difference can I make' so I had to move my idea on and make it happen!


Currently myself and my fiancee, Jim make up team Darlo. I now work part-time on Darlo and part time in marketing while Jim is still in full time work. Our ambition is that by April 2016 I will be working full time on Darlo.
Value Chain: Where does your work fit into the apparel value chain? [check all that apply]


Your Role: What is your relationship to the apparel industry? [check all that apply]

Designer, Sourcing Manager / Supply Chain Manager, Trading Company Representative, Other [please specify].

Target Population: What stakeholder groups do you engage or empower in your work? [check all that apply]

Brands, Consumers, Factory Owners, Women.

● Intervention Focus: What are you trying to achieve / influence? [check all that apply]

Access to Finance, Physical Working Conditions, Transparency.

Lever for Change: Select up to 3 ways your work is helping to transform the industry.

Advocacy, Certification, Standards.

Is your project targeted at solving any of the following key barriers?

Does your project utilize any of the innovative design principles below?

Innovation Inspiration: When you first conceived of your project, did you think of it as applicable to the apparel industry?


If you answered "no" to the previous question, which industry was your project originally aimed at transforming?

● Replicating in the Apparel Industry: If your project didn't initially target the apparel industry, how are you specifically tailoring it to do so now?
Are you nurturing or inspiring others to be changemakers? If so, how?

By encouraging everyone to participate in A Little Giving!

● Tell us about the partnerships that enhance your approach. How have you collaborated with others in the industry to increase your impact?

Not yet but we would love to someday.

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