Daughter of Klaten

Daughter of Klaten : thriving innovative hub for responsible creation

Depok, Greater Jakarta, IndonesiaYogyakarta, Indonesia
Year Founded:
Organization type: 
Project Stage:
$10,000 - $50,000
Project Summary
Elevator Pitch

Concise Summary: Help us pitch this solution! Provide an explanation within 3-4 short sentences.

Daughter of Klaten serves a hub of innovative craft by meeting Indonesia traditional handwoven textile and recycled material. Functional creation with material creativity for cultural promotion and environmental protection done by decentralized production to provide women income and flexibility.

WHAT IF - Inspiration: Write one sentence that describes a way that your project dares to ask, "WHAT IF?"

WHAT IF innovation always be the ambition to deliver uniqueness of woven craft and recycled craft and inspiring ingenuity to craft every meaningful opportunity for women?
About Project

Problem: What problem is this project trying to address?

Efficiency in apparel industry force women to work in one concentrated place far away from home. Alienated from family with one biggest disadvantage losing crucial time for their children. Small scale home industry or individual artisan offers flexibility but difficult competing with ‘modern’ industry. Identified ineffectiveness are least interest on innovation, inconsistency, minimum access to market, and lack of working capital.

Solution: What is the proposed solution? Please be specific!

Daughter of Klaten opted working from home for women which contribute to wellbeing, maintaining productivity and generate income. Working flexibility by adopting traditional mode of small-scale home based production. Increasing efficiency and quality by adopting specialization where production distributed into women artisans, based on specialty of craftsmanship. Undertaking decentralized production is not efficient, therefore targeting middle to higher market segment with higher margin compensate increased of production cost. Tapping middle to higher market segment require excellence in design, quality of craftsmanship and detailing. Daughter of Klaten identity brings value appeals to paying customer awareness for social conscious product.


Inacraft Award 2014 Best Prize in Other Material Category~World Craft Council Award of Excellence for Handicrafts 2014 South East Asia Programme~Indonesia Minister of Tourism Award of Creative Recycled Craft 2014 Grand Jury Selection
Impact: How does it Work

Example: Walk us through a specific example(s) of how this solution makes a difference; include its primary activities.

Daughter of Klaten selects material with responsible standard of environmental protection awareness and procured as Indonesia cultural heritage promotion. Traditional handwoven textile sources from Bali, Central Java and Yogyakarta. Recycled plastic waste materials produced as community-based waste management in Yogyakarta mostly run by women. The latest line, with recycled Batik garment waste patchwork (perca) materials produced by woman entrepreneur based in Yogyakarta. Once materials ready than transferred to Lawe to produce under ‘Sisterhood Lawe’ a production facility for women entrepreneurs promoting woven craft. Finish product must be sent back for Daughter of Klaten to market.

Impact: What is the impact of the work to date? Also describe the projected future impact for the coming years.

While Batik is cultural pride of Indonesia, identity of combining two different traditional handwoven textiles, Lurik and Ikat, become signature of Daughter of Klaten to promote Indonesia cultural heritage. Creatively, design originality and material selection, serve to enhance environmental protection put Daughter of Klaten a bright spot of recycled craft innovation. Recycled material supply organized by Yogyakarta environmental office community facilitator help maintain the connection between Daughter of Klaten with several communities actively run waste management. Daughter of Klaten proves best practice suitable for a home based business by developing business model of decentralized production managed by Lawe, a team of 14 staff, involves around 30 artisans’ partner of Batik maker, pattern cutting, sewing and various crafting and detailing.

Spread Strategies: Moving forward, what are the main strategies for scaling impact?

New partnership exploring perca built with Santi Craft, a woman owned home business, with around 5 in house sewer and 20 work from home sewer. Her proven capacity to produce much needed material within due time boost confidence for Daughter of Klaten to bring line of perca to online trading with sole purpose capturing wider market. The fact previous two lines tapping middle to higher market segment must be equally strengthened with different market segment. Message and value of responsible creation shall be conveyed to the 'bottom of pyramid' market segment.

Financial Sustainability Plan: What is this solution’s plan to ensure financial sustainability?

Expanding market, by target market expansion tackling middle to lower market segment with online trading, by marketing area expansion with new sales point domestically. Product development, by developing new recycled material, hence creating new innovative items, and by exploring new signature of meeting two different traditional handwoven textiles. Packaging, by influencing customers purchase decision with product information and promotion.

Marketplace: Who else is addressing the problem outlined here? How does the proposed project differ from these approaches?

Several business initiatives promote conservation of Indonesia traditional handwoven textile and applying in clothing non clothing fashion products, such as Torajamelo, Borneo Chic and Lawe herself as a brand. They comes with rich creativity for wider application on the modern life. Daughter of Klaten keenly discovering responsible materials, especially one produced by home based women artisans and women entrepreneurs, by all means innovatively exploring many different recycled materials design wise and function wise be the alternatives appearing together with traditional handwoven textile.

Founding Story

Daughter of Klaten driven by passion of Indonesia traditional handwoven textile of the founder, Harining Mardjuki. During her last 9 to 5 job as team leader for recovery work in the aftermath of earthquake badly hit Yogyakarta and Central Java on May 2006, she met a woman group on the early stage of developing handicraft business, named Lawe. Cooperation thriving mutually ever since, launching Daughter of Klaten brand beginning 2010. Settled back to Greater Jakarta mid 2013 marked renew effort to presence in domestic market. She believes on value to signify every creation and social entrepreneurship approach embracing the idea of sustainability and work positively on challenges in community.


At present Daughter of Klaten, a home based business managed by Harining Mardjuki. Mother of one son, lawyer by education from School of Law, University of Indonesia, with long experience in development work followed by Master in Development Management from Asian Institute of Management, Makati, Philippines. While the business run organically through her network, support in the management aspect comes from Kunto Binawan, a seasoned finance analyst and community development specialist, graduated from Prasetiya Mulya Business School, Indonesia and Lee Kuan Yew School of Public Policy, National University of Singapore.
Value Chain: Where does your work fit into the apparel value chain? [check all that apply]

Raw Materials, Manufacturing.

Your Role: What is your relationship to the apparel industry? [check all that apply]

Advocate/Organizer, Brand Representative, Consumer, Designer.

Target Population: What stakeholder groups do you engage or empower in your work? [check all that apply]

Brands, Consumers, Corporations, Designers, Retailers - Department Store, Retailers - Specialty Store, Sourcing Manager / Supply Chain Manager, Supplier - contractor, Women.

● Intervention Focus: What are you trying to achieve / influence? [check all that apply]

Access to Finance, Conscious Consumerism, Environmentally Sustainable Practices, Gender Equality, Recycling or Circular Economy.

Lever for Change: Select up to 3 ways your work is helping to transform the industry.

Capacity Building, Organizing, Standards.

Is your project targeted at solving any of the following key barriers?

Consumers Aren't Motivated to Care: Neither Compelling Reasons Nor Easy Means to Change Consumption Habits.

Does your project utilize any of the innovative design principles below?

Disrupt Business as Usual: Target Key Players Who Can Influence the Bottom Line, Transform the Chain into a Web: Link Unlikely Sectors that Open New Pathways to Sustainability.

Innovation Inspiration: When you first conceived of your project, did you think of it as applicable to the apparel industry?


If you answered "no" to the previous question, which industry was your project originally aimed at transforming?

● Replicating in the Apparel Industry: If your project didn't initially target the apparel industry, how are you specifically tailoring it to do so now?
Are you nurturing or inspiring others to be changemakers? If so, how?

‘You Your Work Your Product’ learning model the content of www.rumahkuning.biz to inspire other women to run a start-up business

● Tell us about the partnerships that enhance your approach. How have you collaborated with others in the industry to increase your impact?

Co-initiator and longest active member of ‘Sisterhood Lawe’ facilitating woven craft production owned by women entrepreneurs