Fashion by Influencers

Fashion by Influencers: Influence fashion like you have never done before

Arnhem, NetherlandsBogota, Colombia
Year Founded:
Organization type: 
for profit
Project Stage:
$1,000 - $10,000
Project Summary
Elevator Pitch

Concise Summary: Help us pitch this solution! Provide an explanation within 3-4 short sentences.

Connecting consumers, designers and producers to create attractive, affordable and sellable ethical fashion. Providing jobs to vulnerable women and supporting them to setup their own production facilities.

WHAT IF - Inspiration: Write one sentence that describes a way that your project dares to ask, "WHAT IF?"

What if consumers, designers and known producers [vulnerable women] would create attractive new ethical fashion designs together?
About Project

Problem: What problem is this project trying to address?

- Unconscious consumerism: the great mayority of consumers - There are 4 mayor reasons consumers dont buy ethical fashion: price, design, lack of information on social/sustainable impact, dont' know where to buy it and how to recognize it - Usage of unsustainable materials - Non-compliance to ILO labour standards - Vulnerable women with no job - 30% of fashion produced is not sold

Solution: What is the proposed solution? Please be specific!

A transparant supply chain that creates fashion based on demand from and interaction with consumers, designers and known local producers [vulnerable women].


Lean start-up weekend Amsterdam 2013, 2nd prize
Impact: How does it Work

Example: Walk us through a specific example(s) of how this solution makes a difference; include its primary activities.

Interactive design campaign & engaging consumers: A brand or designer does an interactive design campaign with its consumers to create new ethical fashion designs. During this campaign consumers can choose their preferred sustainable materials, colors, designs, details etc. and get insight in the specific production facility that produces the items & complies with the ILO standards. Final samples are produced based on the input from consumers and will be sold with crowdfunding principles. Giving brands & designers insight in which products to market & consumers an affordable pretail discounted price. Supporting vulnerable women: To create their own fashion production facilities and get jobs with ILO standards.

Impact: What is the impact of the work to date? Also describe the projected future impact for the coming years.

1. About 66% of the people we asked randomly, during the Lean start-up weekend, said they wanted to be part of a collective between consumers, designers and producers to create affordable, attractive ethical fashion that communicates well how it is created and with which materials and understanding where they can buy it. 2. During the first pilot +/- 31% to 72% of the people receiving the email did open it. Where mailchimp says that for ecommerce its normally around 11%. 3. Designers in Colombia are interested in creating social and environmental impact and to co-create with their audience. 4. Concept stores selling Colombian designer fashion are upcoming selling at an average [affordable] price for the upperclass of Colombian and mid level consumer in Europe. 5. This interactive system can effect many women in many producing countries. Changing how fashion is done.

Spread Strategies: Moving forward, what are the main strategies for scaling impact?

In 10 years we are helping world wide more than 10.000 vulnerable women with a job that compy with the ILO standards. Creating in each country production faculties owned by the vulnerable women. Reaching more than 1.000.000 consumers world wide giving them insight who created their designer product, under which conditions and giving them the option to state which organic and recycled materials should be used and which designs, colors etc are attractive. Setting a standard of a transparent and interactive supply chain to all fashion and lifestyle brands.

Financial Sustainability Plan: What is this solution’s plan to ensure financial sustainability?

Sales of ethical fashion and ethical lifestyle products

Marketplace: Who else is addressing the problem outlined here? How does the proposed project differ from these approaches? it does not have an interactive process, further it only considers sales and not the creation of production faculties with ILO standards. crowdfunding fashion not ethical fashion perse, and does not have an interactive process, and does not consider the creation of production faculties with ILO standards.

Founding Story

FBYI is a Dutch start-up founded by Jorge Oosthoek, with the aim of creating a platform that brings together consumers, designers and producers to create attractive, affordable and sellable ethical fashion items. And to provide vulnerable women work under fair labor conditions and support them to create fashion production units. In 2012 Jorge won the 3rd price with the Rabobank Millennium business competition for crowdsourcing ethical T-shirts. In 2013 Jorge won the 2nd price during the Lean Start-up weekend Amsterdam, validating the interest of consumers to collaborate with designers and producers in creating attractive and affordable ethical fashion. Then doing 2 good pilots.


Jorge Oosthoek: managing director Student: webdesign, communication Staalkaart: website creator
Value Chain: Where does your work fit into the apparel value chain? [check all that apply]

Raw Materials, Manufacturing, Consumption.

Your Role: What is your relationship to the apparel industry? [check all that apply]

Advocate/Organizer, Researcher, Other [please specify].

Target Population: What stakeholder groups do you engage or empower in your work? [check all that apply]

Brands, Consumers, Designers, Factory Workers, Retailers - Department Store, Retailers - Specialty Store, Women.

● Intervention Focus: What are you trying to achieve / influence? [check all that apply]

Access to Social Protection Services (i.e. Insurance, Pension, etc.), Conscious Consumerism, Environmentally Sustainable Practices, Labor Rights (i.e. Collective Bargaining, etc.), Recycling or Circular Economy, Physical Working Conditions, Transparency.

Lever for Change: Select up to 3 ways your work is helping to transform the industry.

Capacity Building, Media, Standards.

Is your project targeted at solving any of the following key barriers?

A Job is Not Enough: Low-Income Workers Cannot Secure Long-Term Well-Being, Consumers Aren't Motivated to Care: Neither Compelling Reasons Nor Easy Means to Change Consumption Habits, Sustainability is Not Yet in the DNA: Fast Fashion’s Current Model Disincentivizes Value-Driven Economies.

Does your project utilize any of the innovative design principles below?

Unite More than Voice: Tap into Community Capital and Collective Resources, Activate Local Know-how for Driving Solutions: Build Opportunities for Workers to Become Leaders, Disrupt Business as Usual: Target Key Players Who Can Influence the Bottom Line, Transform the Chain into a Web: Link Unlikely Sectors that Open New Pathways to Sustainability.

Innovation Inspiration: When you first conceived of your project, did you think of it as applicable to the apparel industry?


If you answered "no" to the previous question, which industry was your project originally aimed at transforming?

● Replicating in the Apparel Industry: If your project didn't initially target the apparel industry, how are you specifically tailoring it to do so now?
Are you nurturing or inspiring others to be changemakers? If so, how?

Colombian designers as designers are the key to promote Ethical fashion in an attractive way.

● Tell us about the partnerships that enhance your approach. How have you collaborated with others in the industry to increase your impact?

Fashion university, foundations supporting women, fashion consultants for capacity building women