The Glamourbaby Network

The Glamourbaby Network : A Media and Education Platform Galvanizing Glamour for Good

Paris, FranceSF Bay Area, United States
Year Founded:
2010
Organization type: 
hybrid
Project Stage:
Start-Up
Budget: 
$100,000 - $250,000
Project Summary
Elevator Pitch

Concise Summary: Help us pitch this solution! Provide an explanation within 3-4 short sentences.

Aimed at a multicultural female audience ages 18-35, The Glamourbaby Network broadcasts motivational & educational content (written & video) and produces live events (workshops and conferences) that empower women to be social change leaders, with an emphasis in the fashion space.

WHAT IF - Inspiration: Write one sentence that describes a way that your project dares to ask, "WHAT IF?"

What if we disrupted the current fashion media/blogger culture and created an alternative platform that redefined glamour to mean strength, passion, and social change for women all over the world?
About Project

Problem: What problem is this project trying to address?

Much of the current fashion media culture focuses on getting young women to buy into narrowly defined images of beauty and glamour. Consequently, these narratives position young women as consumers rather than creators, and disempower them to use their voice to impact change. In order to transform consumers into changemakers, there is one vital step that must be introduced for them to truly care: we have to empower them from the inside out.

Solution: What is the proposed solution? Please be specific!

This project seeks to transform young women from consumers to changemakers by investing in their self-worth & confidence, and cultivating their abilities to be future social change leaders in the ethical fashion movement and beyond. It seeks to transform apathy into proactive engagement to create ethical lifestyles. The Glamourbaby Network’s mission-driven solution is rooted in three core pillars: GIVING resources (providing empowering + educational media content), GROWING the movement (development of workshop curriculums and training programs) for future leaders in the cause, and GALVANIZING community (building a global network, creating events + syposiums) to gather everyone to a call of action.

Awards

Asian Women Giving Circle Grant Award, 2010
Impact: How does it Work

Example: Walk us through a specific example(s) of how this solution makes a difference; include its primary activities.

We began as a workshop series called Glamourbaby Diaries. Here are some testimonies: “The Glamourbaby Diaries affected me in a pretty big way; knowing that I too, can change society into something bigger.” -Lisa, 18, Glamourbaby Diaries Participant, 2010 "The Glamourbaby Diaries workshop was an amazing experience that left me inspired, encouraging further education of my ethnicity and womanhood. As a young adult female, I was attracted to everything Ruby's movement stands for. Art, beauty, and fashion are all important aspects in my life, but learning about it with a social justice twist is what made the workshop so special to me.” – Kyla Ferrara, Participant at Loyola University (Chicago, IL), 2012

Impact: What is the impact of the work to date? Also describe the projected future impact for the coming years.

The Glamourbaby Diaries workshops have been launched at 11 universities in the USA, affecting about 600 students. After each workshop, participants have left feeling charged to do something. Our aim is that our media & educational programs can groom and funnel future changemakers into volunteer, internship, or career roles that contribute to the ethical fashion movement or other social change efforts. In the future, we aim to partner with organizations and businesses that share the mission to reach our audience of young women so that we can create a circular pattern of impact that benefits everyone. By engaging different actors, we can influence all levels to invest in socially responsible actions, individually & collectively.

Spread Strategies: Moving forward, what are the main strategies for scaling impact?

Our first step is to recreate our live workshop programs and to create consistent, educational media through an online platform. We want to grow and cultivate the Glamourbaby community, and give them tools to replicate the workshop programs to grow the movement in their local community. We also want to develop partnerships with key individuals, organizations, brands, and companies who will help us grow our impact, and help us expand (ie. from small workshops to large conferences), which will engage all actors in socially responsible actions while serving our female audience.
Sustainability

Financial Sustainability Plan: What is this solution’s plan to ensure financial sustainability?

Because of our founder's work in universities, there is already an existing client base for the program, which will serve female students. As our on & offline community grows, we want to give orgs & companies aligned with our mission an opportunity to engage with our audience directly as a service, and/or re-tailor our program to activate purpose within their staff/company culture. Products (books, etc) will also be created.

Marketplace: Who else is addressing the problem outlined here? How does the proposed project differ from these approaches?

REMAKE is also using media to educate consumers, but their focus is on supply chain & production. Fashion Revolution is a powerful campaign, but their impact is primarily online & happens once a year. Glamourbaby seeks to compliment these initiatives by providing consumers holistic tools that first nurture their self-development/confidence, and then introducing them to social change leadership. Once the individual is empowered, she will be more invested in devoting long-term involvement in the ethical fashion movement, turning her apathy into activism. I'd love to collaborate with these orgs.
Team

Founding Story

Born out of my love for fashion and my deep desire to influence young women to be engaged in social justice, the idea for Glamourbaby Diaries came about when I made the decision to combine the two together as a force for good. Inspired by women such as Oprah Winfrey & Michelle Obama, I recognized that a new culture of glamour can be created- one that draws upon a deeper desire to stand for something bigger than one’s self. In alignment with the original mission to redefine glamour to embody strength, passion, and social change, it is reborn as The Glamourbaby Network, a bigger platform to mobilize these ideas into meaningful involvement to create positive social impact.

Team

Ruby Veridiano, Founder & Chief Inspiration Officer (full-time) Paloma Belara, PR + Community Strategist (part-time) Shayna Fonteno, Event Strategist (part-time) Currently looking for business strategist and creative content strategist, as well as forming an advisory board.
Value Chain: Where does your work fit into the apparel value chain? [check all that apply]

Consumption.

Your Role: What is your relationship to the apparel industry? [check all that apply]

Advocate/Organizer, Consumer, Corporate Staff.

Target Population: What stakeholder groups do you engage or empower in your work? [check all that apply]

Brands, Consumers, Corporations, Designers, Women, Youth.

● Intervention Focus: What are you trying to achieve / influence? [check all that apply]

Conscious Consumerism, Gender Equality, Other, [please specify].

Lever for Change: Select up to 3 ways your work is helping to transform the industry.

Advocacy, Organizing, Media.

Is your project targeted at solving any of the following key barriers?

Consumers Aren't Motivated to Care: Neither Compelling Reasons Nor Easy Means to Change Consumption Habits.

Does your project utilize any of the innovative design principles below?

Unite More than Voice: Tap into Community Capital and Collective Resources.

Innovation Inspiration: When you first conceived of your project, did you think of it as applicable to the apparel industry?

no

If you answered "no" to the previous question, which industry was your project originally aimed at transforming?

Community development, Youth development, Youth leadership, Other, ____________.

● Replicating in the Apparel Industry: If your project didn't initially target the apparel industry, how are you specifically tailoring it to do so now?

By mobilizing young women to participate in the ethical fashion movement

Are you nurturing or inspiring others to be changemakers? If so, how?

Yes, by teaching them how via empowering + education media content and workshop programs.

● Tell us about the partnerships that enhance your approach. How have you collaborated with others in the industry to increase your impact?

I currently work on the Social Responsibility Team of LVMH, where I learn how to innovate ideas for corp + community engagement