It all started with a simple handicraft course for 6 women. Since 2006, I have been counselling victims of human trafficking in Austria. During a handicraft-therapy workshop in 2012, the women kept commenting on how their lives might have taken another turn if they had this opportunity years back in there home country. That was the moment I launched series of trips back to Nigeria between 2013-early 2014 to research and develop a social business model based on the existing resources of vulnerable groups. Mid 2014 we founded our company and started discussions with first investors. By Mid 2015, we had our first lead investors and 84 crowd investors, making us realise our first production.
Under the leadership of award winning social entrepreneur Joana Adesuwa Reiterer, a team of enthusiastic youngsters in Austria and Nigeria fully dedicated to this venture and the guidance of senior executives as business angels / team of advisors, Joadre pursues her business and social vision.
Joana Adesuwa Reiterer, director of Rolemodelx Impact Group GmbH is a Nigerian Austrian-based social entrepreneur. She managed her clothing business in Nigeria from 2000-2003 with in-house collections. Upon migration to Austria in 2003, Joana designed diverse support incentives for Nigerian victims of trafficking in Vienna through her organization, NGO EXIT. Within this period, she headed an 18 months media oriented campaign for a joint EC/UN/EXIT project targeting young Nigerian population. Joana is responsible to manage and implement the overall project, facilitating inter-work activities and collaboration between stakeholders.
Focus – Franchise, process engineering, partnership and brand.
Rudolf Bogensperger: Admin and Finance, RolemodelX Impact Group GmbH Studied economics and history at the University of Vienna, Combining his economic background with his experience of volunteering for EXIT (Organisation to combat human trafficking from Africa)
Focus: accounting, corrections, translations, long term financial planning and general administrative support.
Manuela Banoza, sustainability framework, Rolemodelx Impact Group GmbH, Austria. Studied business administration in University of Vienna and has experience in financial control and in social framework development through years of volunteering to support victims of human trafficking.
Focus – developing sustainable social strategies for workers, SME building and scaling incentive monitoring.
Christian Brandstötter, Online Marketing: Studied international business administration in Vienna and Minneapolis, with experience in start-ups and wide areas of online marketing. Experience in search engine marketing, marketing analytics.
Focus – monitor online analytics, optimize online marketing efforts.
Christina Bisanz, Media Director, RolemodelX Impact Group GmbH, Austria. Studies in law and political science at the University of Vienna . Has experience with the work on different political campaigns with humanitarian background. Experience in media, social media, in the political field and journalism.
Focus – media marketing, concepts and production.
Oluwanifemi Azeez, facility operating manager (RoDoStudios LTD, Nigeria).
Focus – supply chain and product quality control for international distribution standards.
Agnes Aistleitner: Brand and creative,
Pauline Kolm: Editorial and support,
Tazim Alam: direct sales and support.
Business angel and mentor;
Lead Investor, Michael ALTRICHTER is an experienced social impact investor with core expertise is investor acquisition and ecommerce. After the founding of paysafecard and payolution and the sale to the English company Skrill Michael Altrichter is today one of the most active Austrian business angels and Impact Investor. His current portfolio includes investments in ten different Internet start-ups. Michael Altrichter joined as a mentor and coordinates the participation other investors.
Focus – director of Advisory board, coordination of investors pools and further investors acquisition.
Member of the advisory board, Stephan DERTNIG holds over 25 years of experience in business model development in
emerging markets such as Vietnam and Russia and has supported the establishment of a social business model in Peru. Currently heads a university department in Moscow, where he trains youngsters to develop business models.
Focus – member of Advisory board, network.