Ldny

Ldny: "Women United"

London, Reuno UnidoOur project has global impact
Year Founded:
2015
Organization type: 
hybrid
Project Stage:
Start-Up
Budget: 
$250,000 - $500,000
Project Summary
Elevator Pitch

Concise Summary: Help us pitch this solution! Provide an explanation within 3-4 short sentences.

We are harnessing the power of fashion, eco manufacturing technology and social advocacy to help create sustainable change. We are proud to be creating an iconic multifunction dress that will help women help women! Thus why we are calling it "Women United".

WHAT IF - Inspiration: Write one sentence that describes a way that your project dares to ask, "WHAT IF?"

What if? One woman's purchase could change another woman's life!
About Project

Problem: What problem is this project trying to address?

We are trying to address 3 key issues: 1: Raise awareness and funds to help end violence against women. 2: Reduce the damaging environmental impact of apparel production. 3: Reduce manufacturing waste and change "fast fashion" consumer habits.

Solution: What is the proposed solution? Please be specific!

1: We are partnering with the United Nations Trust Fund to end Violence Against Women and Saatchi & Saatchi on a global campaign that will raise awareness for this issue. 50% of the sales proceeds will go to help support the UN Trust Fund's work in this area. 2: We are using an innovative digital dyeing technique called Active Tunnel Coloration (ATC) infusion, this process allows for the zero use of water in the process and reduced environmental harm. 3: We disrupting the traditional fast fashion "Supply and Demand" economy to a "Demand & Supply" model. Our factory's technology allows for a business model that removes the costs and markdowns of inventoried finished apparel and the waste this old model of manufacturing creates.
Impact: How does it Work

Example: Walk us through a specific example(s) of how this solution makes a difference; include its primary activities.

Impact 1: We are planning a global campaign to firmly put the issue of violence against women on the international news agenda. This is the No1 global killer of women and unfortunately an issue that is not taken seriously enough. Saatchi & Saatchi have agreed to oversee this campaign on a Pro Bono basis, our partner the UN Trust Fund will also put their whole machine behind the campaign. We will launch on March 8th 2016 - International Women's Day.

Impact: What is the impact of the work to date? Also describe the projected future impact for the coming years.

This is a new campaign so will be able to measure our impact once the project launches, we have had considerable impact from our previous project - The Legacy Collection. With this particular project our capacity building program helped 20 female artisans from developing countries including: India, Peru, Papua New Guinea, Ethiopia and Mongolia, we also supported 20 design students from London College of Fashion and Parsons in New York .

Spread Strategies: Moving forward, what are the main strategies for scaling impact?

The full impact of the "Women United" project is far reaching on multiple levels. Through our various networks we have access to many high profile women and will enlist them to support the campaign, previous supporters of our last campaign included: Supermodels Malaika Firth, Cameron Russell & Daisy Lowe, plus we also had the support of the British Fashion Council. We expect our campaign with Saatchi to generate the equivalent of $4million worth of media coverage. The high profile nature of this campaign will also shine a light on the "Demand & Supply" model plus highlight eco manufacturing.
Sustainability

Financial Sustainability Plan: What is this solution’s plan to ensure financial sustainability?

This project is 100% financially sustainable. The dress sales will help fund expansion and future growth.

Marketplace: Who else is addressing the problem outlined here? How does the proposed project differ from these approaches?

Many high profile designers have created charity/awareness building lines, for example Stella McCartney and Melissa Odabash have created ranges to promote Breast Cancer awareness. However many mainstream brands are reticent to highlight the issue of violence against women as it is still a taboo subject, we are proud to be partnering with leading womenswear designer Daniella Halayel to create our multi-function dress, Daniella is the talent behind Kate Middleton's iconic engagement dress. The combination of this issue plus our eco manufacturing process makes our project very unique indeed.
Team

Founding Story

Our Founder June Sarpong MBE, has had a long campaigning background, her work in television has also given her many contacts in the fashion business. Her reason for creating Ldny was to create a business that can help tackle some of societies most pressing issues whilst also creating jobs and opportunities for the "disadvantaged." The long term goal is to build a company that proves business can do well by doing good. Here is a recent press article in the Huffington Post: http://www.huffingtonpost.co.uk/june-sarpong/ldny-foundation_b_7133982.html?utm_hp_ref=uk

Team

We have a phenomenal team in place, as it stands they are all involved on freelance basis as we are still in Start-up stage. Our website gives a full overview of our team and foundation trustees. http://www.ldny.com/ldny-foundation.html#The%20Team
Value Chain: Where does your work fit into the apparel value chain? [check all that apply]

Manufacturing, Consumption.

Your Role: What is your relationship to the apparel industry? [check all that apply]

Advocate/Organizer, Designer, Supplier - contractor, Supplier - subcontractor, Technologist.

Target Population: What stakeholder groups do you engage or empower in your work? [check all that apply]

Consumers, Designers, Factory Owners, Researchers, Technologists, Women.

● Intervention Focus: What are you trying to achieve / influence? [check all that apply]

Environmentally Sustainable Practices, Gender Equality.

Lever for Change: Select up to 3 ways your work is helping to transform the industry.

Advocacy, Media, Technology.

Is your project targeted at solving any of the following key barriers?

Consumers Aren't Motivated to Care: Neither Compelling Reasons Nor Easy Means to Change Consumption Habits, Sustainability is Not Yet in the DNA: Fast Fashion’s Current Model Disincentivizes Value-Driven Economies.

Does your project utilize any of the innovative design principles below?

Disrupt Business as Usual: Target Key Players Who Can Influence the Bottom Line, Transform the Chain into a Web: Link Unlikely Sectors that Open New Pathways to Sustainability.

Innovation Inspiration: When you first conceived of your project, did you think of it as applicable to the apparel industry?

yes

If you answered "no" to the previous question, which industry was your project originally aimed at transforming?

● Replicating in the Apparel Industry: If your project didn't initially target the apparel industry, how are you specifically tailoring it to do so now?

N/A

Are you nurturing or inspiring others to be changemakers? If so, how?

N/A

● Tell us about the partnerships that enhance your approach. How have you collaborated with others in the industry to increase your impact?

We are working with the UN Trust Fund and will harness the power of this UN Women agency to really promote gender equality.