Teresa Lindsay's GeoFashion Couture - New Entry

Teresa Lindsay's GeoFashion Couture - New Entry: GeoFashion

Victoria, CanadaVictoria, Canada
Year Founded:
2015
Organization type: 
for profit
Project Stage:
Start-Up
Budget: 
$10,000 - $50,000
Project Summary
Elevator Pitch

Concise Summary: Help us pitch this solution! Provide an explanation within 3-4 short sentences.

The GeoFashion concept is to produce fashionable eco-friendly clothing with low-waste production methods using full width of up-cycled or naturally dyed fabrics. Minimizing waste to our environment, yet creating high fashion couture. Plus fibre remnants = pillow stuffing, paper = compost and so on!

WHAT IF - Inspiration: Write one sentence that describes a way that your project dares to ask, "WHAT IF?"

Imagine if the world's oceans were not longer poisoned by tons of chemical dyes each day & clothing was upcycled and fabric didn't come from electrically operated facilities to be chopped into small shapes and the left-over edges thrown away...
About Project

Problem: What problem is this project trying to address?

GeoFashion is looking at "the whole" of the clothing production process; the way the fabric is produced, recycled or up-cycled, the way the design is created to use the entire width of fabric, to use natural dyes, to use the drape to create the design, and to ensure the shreds are used as pillow stuffing or in purses or for dog or children's clothing, or accessories. Many designs are shapes - squares, circles, etc but could never tell - couture!

Solution: What is the proposed solution? Please be specific!

To produce a line of couture clothing line that has the least amount of impact on the planet as possible. Creating designer, high-end couture fashion with flare and a message that the raw edges and natural fabrics can be stunning and the GeoFashion concept can be applied in so many ways to inspire other designers, to move away from Cookie cutter production. To encourage the public to see the cost of "cheap" clothing, and chemicals only hurts all of us. Mass production, causes subcontracted child labour. Our oceans are filling up with tons of chemicals from dying fabric especially leather. Now, new mills even have solar power. Designers need to shift and rethink methods - use organic and more natural fibres. GeoFashion - is the example.

Awards

One of the Top 27 out of 117 international designers noted by Vancouver Magazine as "The Best of Vancouver Fashion Week SS2016"
Impact: How does it Work

Example: Walk us through a specific example(s) of how this solution makes a difference; include its primary activities.

GeoFashion Involves Many Layers! Production of Fashion is not a simple thing, it's often under valued because we shop malls and no longer make our clothes ourselves, so here is how GeoFashion helps explain where the "cost" of your clothing really comes from: - Milling the clothing - finding a natural fibres - organics, silks, that allow your skin to breathe (100% polyester is harmful) - Milling - supporting and sourcing from mills using solar power - Dying fabric - the cost here to our planet is huge and the dye on our skin directly! - Fabric - the trimming for creating fitted designs is often discarded, GeoFashion is full shapes, cut closely to each pattern piece - Remnants put to use, in pillows or accessories or children's clothing

Impact: What is the impact of the work to date? Also describe the projected future impact for the coming years.

With a full GeoFashion SS2016 Collection and New Lifestyle wear line samples produced, Teresa Lindsay Couture has seen less than one grocery bag of remnants. We are having new silk chiffon with abstract photography produced with natural dyes in trusted facility in Mexico. We are looking to work with another Mill in Italy which uses natural fabrics etc and is solar powered. Now for the future, we would like to see a full collection, many videos for Youtube to share the word and to have new collections year round that support these mills and sells exclusive one-of-kind couture GeoFashion world wide from our new website. This concept could be taken on by many designs saving the world's oceans - see this article: http://www.greenpeace.org/international/en/campaigns/detox/fashion/about/eleven-flagship-hazardous-chemicals/

Spread Strategies: Moving forward, what are the main strategies for scaling impact?

GeoFashion will not compete with the seasons of the "ready to wear," as seen by many designers since 2013 leaving this mass production format and encouraging couture collectors to purchase exclusive pieces. We aim to do the same plus create fashion auctions. To also produce accessories through ITC for "work in Africa" and to continue to expand the reach of our concept and design in social media. We will build an informative site & Youtube channel (high level design) to show Eco and Geo do not mean "hippy clothing." So in one year our production is the example to follow and in 10 a major leader
Sustainability

Financial Sustainability Plan: What is this solution’s plan to ensure financial sustainability?

Our business model is to follow with the "Stellar and Dot" or couture party events as well that are not multi-level rather - a "per-city" franchise for a brand fit specialist. Keeping in close personal relationship to the consumer will ultimately be something for the main consumer women to gather at these events and share. Cost is a big factor in fashion, however the full use of materials is one area that is unique.

Marketplace: Who else is addressing the problem outlined here? How does the proposed project differ from these approaches?

Several brands have started to use eco fabrics (organic cotton/bamboo) however few are looking to create from the GeoFashion model. Most focus mainly on "organics materials" and not the production waste with high end couture dresses. And most are still producing cookie cutter, ready to wear like Lululemon.
Team

Founding Story

A born fashion designer, Teresa Lindsay’s appreciation for quality clothing at the age of twelve carried into her professional business career. It wasn’t until 2015 that she decided to finally produce her own line. Lindsay has represented hundreds of high-end international brands. Yet there was a personal passion for fashion and a desire to offer designs that were as harmless to the environment as possible. Inspired by the island where she lives, and her young family of three children she knew it was now or never. The support of her community was overwhelming and her first debut runway show received a standing ovation. She believes that her ideas & processes will make people stop & think.

Team

Teresa Lindsay Couture has an outstanding team of talented individuals (listed off our home page, http://fashion.teresalindsay.com/). New Videos about why they are involved are slowly being released on Youtube (https://www.youtube.com/watch?v=ZVNHzj-MCwM - with Cadie Fox). Our team consists of: Pattern Designer - Abbie De La Cruz (holds two diplomas in fashion design), Show Producer - Cadie Fox, Jewelry designer - Liana Belivieu, Fragrance Designer - Karen Van Dyck, Photographer - Alan Smith, and Communications Officer - Angela Frattaroli, Milliner (hat designer) - Lynda Marie, and principal Designer Teresa Lindsay. Each works independently and contributes dozens of hours in their off time to supporting Teresa Lindsay and the GeoFashion line / concept. They are incredibly talented and bring everything to the table needed. Exceptional backgrounds and their belief that this concept is worth supporting. Anyone of them would be proud to be employed full time under Teresa Lindsay given the right situation and funding. Without the funding for the these people to be involved more fully there will be years between making it happen now or before it's too late to help set the example globally.
Value Chain: Where does your work fit into the apparel value chain? [check all that apply]

Raw Materials, Manufacturing.

Your Role: What is your relationship to the apparel industry? [check all that apply]

Designer, Retail Representative - Specialty Store.

Target Population: What stakeholder groups do you engage or empower in your work? [check all that apply]

Consumers, Policymakers, Supplier - contractor, Trading Companies, Women.

● Intervention Focus: What are you trying to achieve / influence? [check all that apply]

Access to Finance, Environmentally Sustainable Practices, Recycling or Circular Economy, Physical Working Conditions.

Lever for Change: Select up to 3 ways your work is helping to transform the industry.

Standards, Technology, Other, [please specify].

Is your project targeted at solving any of the following key barriers?

Sustainability is Not Yet in the DNA: Fast Fashion’s Current Model Disincentivizes Value-Driven Economies.

Does your project utilize any of the innovative design principles below?

Transform the Chain into a Web: Link Unlikely Sectors that Open New Pathways to Sustainability.

Innovation Inspiration: When you first conceived of your project, did you think of it as applicable to the apparel industry?

yes

If you answered "no" to the previous question, which industry was your project originally aimed at transforming?

● Replicating in the Apparel Industry: If your project didn't initially target the apparel industry, how are you specifically tailoring it to do so now?
Are you nurturing or inspiring others to be changemakers? If so, how?

Every day Teresa Lindsay receives Facebook messages and phone calls thanking her being so inspiring.

● Tell us about the partnerships that enhance your approach. How have you collaborated with others in the industry to increase your impact?

Teresa Lindsay Couture partnered this year with Elate Cosmetics, a vegan, eco friendly clean cosmetics brand for all her models

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