zerobarracento: weaving craftsmanship & innovation

milano, ItalyIceland
Year Founded:
Organization type: 
for profit
Project Stage:
$1,000 - $10,000
Project Summary
Elevator Pitch

Concise Summary: Help us pitch this solution! Provide an explanation within 3-4 short sentences.

Zerobarracento aims to bring pollution, waste and emissions to zero and transparency, quality and sustainability to 100. The aim of this project is to highlight the knowledge of the Biella area and to help it run out of the economical crisis. A zero waste collection of 100% recycled certified coats.

WHAT IF - Inspiration: Write one sentence that describes a way that your project dares to ask, "WHAT IF?"

what if you could create an 100% certified recycled wool fabric?
About Project

Problem: What problem is this project trying to address?

Recycling can't be considered a safe and sustainable option if you don't know what streams you are exactly recycling. Zerobarracento only uses pre-industrial and pre-consumer waste of companies that are REACH certified of the area of Biella. Biella has 150 years of tradition in wool production but the economical crisis is killing this know how. Highlight the steps that those companies are doing in sustainability is a moral duty for me.

Solution: What is the proposed solution? Please be specific!

The idea has been to create a link between those companies that are working in an innovative and respective way. One for collecting the waste of certified companies and create the fiber through a mechanical process+one for spinning+one for weaving. I personally designed the fabrics in collaboration with the weaver and a strong exchange of skills between all the partners is fundamental to this project. With these materials I created a zero waste capsule collection of coats. The idea is to reduce material and cultural waste creating a circular production. The same system could be used for different fibers as silk etc.. In addition to this I am trying to give visibility to them on social media and media(radio,press) to bring attention on them


third prize of the Recycling design Preis by Martha Herford Museum
Impact: How does it Work

Example: Walk us through a specific example(s) of how this solution makes a difference; include its primary activities.

Usually recycled wool contains new fibers or synthetic ones.. with this system we have 100% recycled wool without blends and we know exactly what is inside the final fabric+the materials are easily recyclable at the end of their life. The inspiration comes from the post war boom The idea of well designed, durable, sustainable, and affordable products has been inspired by products from the 1950’s. The 1950’s baby boom gave rise to a new consumer body that was willing to purchase ‘different’ products, new colours, and new shapes. Collaborations between industries and the designs created by these collaborations answered the demands of these new consumers. Zerobarracento wants to achieve a similar goal.

Impact: What is the impact of the work to date? Also describe the projected future impact for the coming years.

Companies from Biella have really high quality standards. Due to this they have huge quantities of waste.. an example: sSaider spinning company (2014) 250000 kg produced 40000 kg wasted with zerobarracento the waste can become a new business: a new way to gain money for the companies instead of a total loss.In terms of the products themselves; the fabrics developed are completely recycled and certified. No blends are involved – an innovation in the production of recycled wool – which means the coats can be easily recycled again and again at the end of their life. Each element of the garments can be analysed and explained from a different perspective, but the core picture is holistic and interconnected in its desire for sustainability.

Spread Strategies: Moving forward, what are the main strategies for scaling impact?

What is next? The aim of the project was to highlight the concept of ‘Made in Italy’, sustainable production, and create a new potential business for companies that are putting their efforts into a sector that is only just beginning in Italy. The plan is to continue development on this idea; creating new fabrics, and selling them to companies. In addition a personal mono-product line will be developed in keeping with the zero-waste aim.

Financial Sustainability Plan: What is this solution’s plan to ensure financial sustainability?

I really need to find funds to be able to give the right payments to my partners. Until now they invested in me but now I really want to create a business for them, more then for myself. My production is localized in one area so the control of social condition, including wages, is easier. Direct control will be done* my companies are not really big and they already have a plan to ensure good conditions for the employees.

Marketplace: Who else is addressing the problem outlined here? How does the proposed project differ from these approaches?

No one is working in this direction yet. some Italian companies are working with clean and certified recycling but this is a real chain of zero waste that aims to "save" a know-how and support an area.

Founding Story

The first moment I arrived in the Biella area one of the employee of one of my partner brought me to do a tour of the area. what I saw was a ghost city. The man told me: look at the road. On one side it was all signed and destroyed due to the weight of the wagon bringing materials in the past. On the other side the street is still perfect due to the fact that in that direction the trucks were empty. This thing gave me a visible and tangible idea of the fruitful and rich past of the city and of all the knowhow that is hidden in the area.


I am a designer and as I told before I collaborate directly with companies. This is a smart plan because it allows met be surrounded by skilled people and to co-create with them still without having full-time relation but having the chance to meet when needed. If I will have founds I will definitely try to find a business and marketing partner.
Value Chain: Where does your work fit into the apparel value chain? [check all that apply]

Raw Materials, Manufacturing, Consumption.

Your Role: What is your relationship to the apparel industry? [check all that apply]


Target Population: What stakeholder groups do you engage or empower in your work? [check all that apply]

Brands, Consumers, Designers, Factory Workers, Researchers, Retailers - Specialty Store, Supplier - contractor, Supplier - subcontractor.

● Intervention Focus: What are you trying to achieve / influence? [check all that apply]

Environmentally Sustainable Practices, Recycling or Circular Economy, Physical Working Conditions, Transparency.

Lever for Change: Select up to 3 ways your work is helping to transform the industry.

Enforcement, Organizing, Technology.

Is your project targeted at solving any of the following key barriers?

Sustainability is Not Yet in the DNA: Fast Fashion’s Current Model Disincentivizes Value-Driven Economies.

Does your project utilize any of the innovative design principles below?

Activate Local Know-how for Driving Solutions: Build Opportunities for Workers to Become Leaders, Transform the Chain into a Web: Link Unlikely Sectors that Open New Pathways to Sustainability.

Innovation Inspiration: When you first conceived of your project, did you think of it as applicable to the apparel industry?


If you answered "no" to the previous question, which industry was your project originally aimed at transforming?

● Replicating in the Apparel Industry: If your project didn't initially target the apparel industry, how are you specifically tailoring it to do so now?
Are you nurturing or inspiring others to be changemakers? If so, how?

I am pushing people around me to really think about what they buy.

● Tell us about the partnerships that enhance your approach. How have you collaborated with others in the industry to increase your impact?