Impact: What is the impact of the work to date?
BADAWEYA aims at women’s financial empowerment and capacity building in the community.
Up to date, 40 women of the Tarabeen tribe have participated in bi-monthly trainings on design and sewing, resulting in improved workmanship of products and in the development of three new product lines. Five participants started home working groups in order to train other women and two of them established self-organized literacy classes. Sessions on health awareness are held three times a week with five to seven participants each time. Contacts to similar initiatives, designers and stores in Cairo are being established.
Another 400 women of the community want to participate in the future. Approximately 1,500 persons (family members) could benefit from BADAWEYA’s program. At the same time the wealth of the Bedouin’s cultural heritage is valued, preserved and revived.
Barriers: What barriers might hinder the success of your project and how do you plan to overcome them?
1. Resentments held by male family members
2. The women do not trust themselves to manage a start-up
3. The start-ups face challenges (financial/organizational/sales decline)
(1)BADAWEYA involves the husbands and brothers in activities and seeks good relationships with tribal leaders. (2)We especially train women who are interested in taking over leadership roles. (3)We link the women to a variety of markets and suppliers, train them to include market feedback in their product design and ensure ongoing business consulting through professionals in the handicraft networks.
Full Impact Potential: What are the main spread strategies moving forward? (Please consider geographic spread, policy reform, and independent replication/adoption of the idea or other mechanisms.)
BADAWEYA holds a great potential to serve as a model on how to successfully establish employment initiatives with a community development focus. It demonstrates how problems of marginalized communities can be addressed in a way that is not mainly charity but rather market-driven.
The approach can be spread over NGO and handicraft networks to be adopted by neighbouring Bedouin tribes (e.g.Muzeina, Hayuat), traditional communities in Egypt with a similar structure (e.g. in Siwa, in upper egypt) and in neighbouring countries that are facing similar challenges (e.g. Jordan). BADAWEYA tackles the most eye-catching problem but also takes the person as a whole, underlying causes, community dynamics and traditions into consideration.