Spatula

Spatula

SALE, MoroccoSALE, Morocco
Organization type: 
for profit
Project Stage:
Idea
Budget: 
$50,000 - $100,000
Project Summary
Elevator Pitch

Concise Summary: Help us pitch this solution! Provide an explanation within 3-4 short sentences.

Our kitchen incubator project aims to encourage women to grow a culinary business and mitigate start-up costs by providing a shared use kitchen for rent to produce healthy food products.
The project also aims to provide a nurturing environment to these women by offering assistance and networking.

WHAT IF - Inspiration: Write one sentence that describes a way that your project dares to ask, "WHAT IF?"

What if SPATULA becomes an alternative to the unreachable financing methods and inspires new incubators?
About Project

Problem: What problem is this project trying to address?

Many Moroccan women aren't able to create their businesses due to the huge startup costs combined with a lack of financial support. Consequently, many of these women choose to run their businesses by producing their products at home, which is illegal, risky and not sustainable. Being aware of these complexities, I would like to provide ready to use supplies and equipment, as well as business assistance to help these women overcome these problems.

Solution: What is the proposed solution? Please be specific!

The solution I suggest through my project consists on providing a shared-use kitchen space for rent at affordable prices and with flexible time schedules (part time, full time, etc). The basic facilities proposed include rental kitchen spaces, freezers, storage spaces, equipments and a meeting room for meetings and training sessions. They will also have access to a virtual platform (website) that shall include booking calendars, networking, and a link to crowd funding. In addition to that, I will provide, for these women entrepreneurs, a technical support manifested in marketing assistance, as well as mentoring and networking services, all in the aim of increasing their business opportunities to strike important business deals.
Impact: How does it Work

Example: Walk us through a specific example(s) of how this solution makes a difference; include its primary activities.

Zehra, a jobless housewife with a lot of free time, needs to feel useful. She has a passion for cooking, so she began preparing and selling Moroccan pastries to her acquaintances at a low price. Unfortunately, a recurrent informal activity, like this example, doesn’t allow one’s business to growth and strike interesting deals. By joining SPATULA, Zehra could benefit from the rental space and cooking equipment to produce her pastries. In addition to this, she could attend training sessions to improve her management and marketing skills. Further more, by subscribing to the SPATULA’s website, she could access funding opportunities and sell her products online. She could also connect with mentors, distributors and future clients.

Impact: What is the impact of the work to date? Also describe the projected future impact for the coming years.

With only 10% of formal women entrepreneurs in Morocco, the remaining activities held by women are mostly informal or unpaid work. SPATULA aims to improve the conditions of women entrepreneurs in Morocco by taking on the financial burden of opening and operating a shared use commercial kitchen in order to help them have a fixed cost on which to base their business plans (rates by month or by hour, full or part time rates) and established businesses expand.
Sustainability

Financial Sustainability Plan: What is this solution’s plan to ensure financial sustainability?

1. Developing an automated system to cut down the amount of human resources needed. 2. Making a good study of rental rates to cover expenses. 3. Building multiple revenue streams: the fees for training, business assistance, packaging,... 4. Establishing strong partnerships and networking to support my project and the individual businesses of women entrepreneurs. 5.Advertising stories of the successful incubated women entrepreneurs.

Marketplace: Who else is addressing the problem outlined here? How does the proposed project differ from these approaches?

Even though in limited numbers, small business incubators has been implemented recently in Morocco, with the intention to encourage the creation of small businesses. However, their role is restricted to legal addresses registration and office leasing. SPATULA offers a different solution by providing women with equipped kitchen spaces ready to use, and a whole package of assistance services in order to support them and help them succeed in their food business.
Team

Founding Story

Growing up in Morocco, I've witnessed a lot of women with a big need of creating their own food business and a small financial security to formalize this activity and make a living out of it. Last May, I attended the IVLP program held in the USA, under the theme of Women’s Economic Empowerment. During this visit, I met with the managers of different kitchen incubators and realized how this idea would fill the gap between the Moroccan situation mentioned above and my passion as a social entrepreneur. Soon after this visit, I’ve started to study the feasibility of SPATULA, and designed the business model with the intention to launch this project.
About You
About You
First Name

CAMELIA

Last Name

DRISSI

About Your Organization
Organization Name
Organization Country

, SALE

Country where this project is creating social impact

, SALE

The information you provide here will be used to fill in any parts of your profile that have been left blank, such as interests, organization information, and website. No contact information will be made public. Please uncheck here if you do not want this to happen..

Project
Year founded
Impact
Impact: What is the impact of the work to date?

With only 10% of formal women entrepreneurs in Morocco, the remaining activities held by women are mostly informal or unpaid work.
SPATULA aims to improve the conditions of women entrepreneurs in Morocco by
taking on the financial burden of opening and operating a shared use commercial kitchen in order to help them have a fixed cost on which to base their business plans (rates by month or by hour, full or part time rates) and established businesses expand.

Barriers: What barriers might hinder the success of your project and how do you plan to overcome them?

- Funding,
- people do not know to to run their businesses,
- Clients paying on time.

Full Impact Potential: What are the main spread strategies moving forward? (Please consider geographic spread, policy reform, and independent replication/adoption of the idea or other mechanisms.)

One main result is to have helped, by 2020, at least 3 women to own their own kitchen and run a sustainable culinary business with increasing business opportunities overseas.
Another result is to have created the first Moroccan Incubated Women Entrepreneur Network “I-WEN”.
I also intend, in the long term, to create other incubators related to other domain activities, such us design and decoration, fashion and handcraft products, etc...

Sustainability
Sustainability Plan: What is this solution’s plan to ensure financial sustainability?

1. Developing an automated system to cut down the amount of human resources needed.
2. Making a good study of rental rates to cover expenses.
3. Building multiple revenue streams: the fees for training, business assistance, packaging, labels, etc.
4. Establishing partnerships and networking to support my project and the individual businesses of women entrepreneurs.
5. Advertising stories of the successful incubated women entrepreneurs.

Founding Story: Share a story about the "Aha!" moment that led the founder to get started and/or to see the potential for this to succeed.

Growing up in Morocco, I've witnessed a lot of women with a big need of creating their own food business and a small financial security to formalize this activity and make a living out of it.
Last May, I attended the IVLP Program held in the USA, under the theme of Women’s Economic Empowerment.
During this visit, I met with the managers of different kitchen incubators such us Union kitchen in dc, and LaCocina in San Fransisco, and realized how this idea would fill the gap between the Moroccan situation mentioned above and my passion as a social entrepreneur.
By the end of 2013, I am going to present my own exhibition stand related to this project at the Global Entrepreneur Week event and start administrative procedures to launch SPATULA

Partnerships: Tell us about your partnerships.

I'm still working on the definition of potential partnerships to achieve SPATULA goals. I intend to build partnerships with international associations that support social enterprises owned by african women and explore options with local organizations and authorities.

Women Powering Work
Is your project targeted at solving any of the following challenges?

Access to financial resources such as credit, loans, collateral, and more

Does your project utilize any of the strategies below?

Group learning experiences such as hands-on learning projects, cooperatives, collectives, support groups, and more

Comments

Shankari Kumari's picture

Very good report on startups costs , but how do you achieve it.?

Danial Bell's picture

The suggestion given for the project problem was well and good. Nice one.