Impact: What is the impact of the work to date?
By deploying our media content locally in universities and globally via online channels, we plan to not just educate and connect women entrepreneurs, but to fundamentally boost economic growth in the Arab region. The World Bank estimates that 200 million jobs will need to be created before 2050, simply to maintain current unemployment rates, which are some of the highest in the world. 75% of those jobs will go to women. Because merely employing women leads to higher societal investment in education, in countries like Egypt, increasing the number of women in the workforce could boost GDP by up to 56%. We intend to inspire women not just to join the workforce but to create work cultures that are conducive to women, in order to ultimately generate more inclusive, prosperous societies. We believe that online media is the most powerful tool for reaching the maximum number of women.
Barriers: What barriers might hinder the success of your project and how do you plan to overcome them?
Barriers could include difficulties marketing to television stations, but by finding interesting angles that defy typical entrepreneurship storylines, we hope to break through stereotypes about economic reporting.
Full Impact Potential: What are the main spread strategies moving forward? (Please consider geographic spread, policy reform, and independent replication/adoption of the idea or other mechanisms.)
We intend to disseminate our media materials not just in Saudi Arabia, where we'll start, but throughout the Arab world, in Arabic, with the intention of reaching a mass audience of men and women. Future deployment on regional TV stations will enhance the spread of the message beyond entrepreneurship-focused communities to a general regional audience, while videos will be created or subtitled in English to be deployed on channels focused on women's employment and entrepreneurship, in order to further contribute to the global movement towards gender equality in the workplace. Once this format (mini-doc segment, "office hours," and offline conference) is honed, it can be deployed in any market around the world.