Tell us about your partnerships
- Faso Kaba, a local seed company that produces and markets certified seed specifically for the Malian environment. We partner with Faso Kaba for technical advice, seed procurement and to train farmers via our radio program and in-village meetings on the benefits of using certified seed.
- One Acre Fund supports myAgro by sharing best practices, materials and advice. Andrew Youn, OAF’s Founder and Anushka Ratnayake, myAgro’s Founder, share regular calls together to discuss and share our work.
Are you currently targeting other specific populations, locations, or markets for your innovation? If so, where and why?
We're not currently in other countries but our plan is to definitely expand within West Africa and to other countries via local partners with existing vendor or sales networks. We can bring our agricultural and SMS layaway model to plug into their existing business to reach more farmers than either group could do alone. It's time to create a savings-led revolution for the world's small-scale farmers.
What type of operating environment and internal organizational factors make your innovation successful?
We have a deep commitment to partnerships and transparency which is what leads our work with vendors, farmers and teams. Because of this, we are able to tailor our products and model closely to the needs of our customers.
Internally, both the office and the field team meet weekly to review indicators, reflect on problems, create strategies and learn from each other. This regular feedback loop, performance-based discussions and openness have helped us immensely.
Programmatically, our program is successful where farmers live in close knit villages as they do in West Africa, Uganda, India and I'm sure many other countries. This way, our vendor-based approach is able to reach a significant amount of farmers since they live close together.
Please elaborate on any needs or offers you have mentioned above and/or suggest categories of support that aren't specified within the list
We're happy to share our knowledge of implementing our SMS layaway program with others as well as discuss ideas that we've tried in marketing to rural communities.