The Asset Based Youth Driven Football Program (ABYD Football Program)

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The Asset Based Youth Driven Football Program (ABYD Football Program)

South Africa
Organization type: 
nonprofit/ngo/citizen sector
$1,000 - $10,000
Project Summary
Elevator Pitch

Concise Summary: Help us pitch this solution! Provide an explanation within 3-4 short sentences.

The ABYD Football Program is a developmental program that uses football to empower youth to take lead in solving their own problems and needs by positively focusing on individual and communal assets. The programme provides the participants with opportunities that enable them to come up with creative ways to enhance the quality of their lives and others whilst obtaining advanced football skills.

About Project

Problem: What problem is this project trying to address?

There are little or no recreational programs or facilities in the area. This lack of positive recreation can lead to risky behavior that includes unsafe sex, drug and alcohol abuse as well as crime. According to the statistics of the Department of Education, there is a high school drop out rate in the area that can be directly linked to teenage pregnancy as well as school drop out. With the high prevalence of HIV and AIDS in the area, intervention is imperative to stop the spread of the infection.

Solution: What is the proposed solution? Please be specific!

Combining football with an asset-based youth driven approach is a powerful way to create a strong, skilled youth that feels positive and confidant to build a sustainable future for themselves. (The YDF toolkit will be implemented to guarantee football and life skill training to all participants. The toolkit will be complimented by various other activities including the ABYD Football Program.) Teams, headed by youth leaders, start by identifying their personal and communal social and environmental capital. The teams consist of teenage boys and girls of various ages and will receive a project assignment in the form of a food tent. These food tents have the capability to provide fresh vegetables for 50 people a month. The teams must come up with innovative and creative ways to turn this venture into a profitable social enterprise. The participant will receive relevant training to develop their financial and economic skills that will heighten the success of the project. The teams can utilize the profit of the venture as they see fit but only after they have serviced their designated cluster of community members in the surrounding area. The teams will compete with one another during the course of the year in various areas. They will play continues football matches with one another and it is very important for the teams to accommodate fellow team members. Emphasis is placed on mutual respect and ways how to support weaker team members to strengthen the team as a whole. This will ensure maximum scoring during the ongoing evaluation process. Children will be liberally encouraged and dignified throughout the program that will boost their self esteem and sense of self worth that are contributors for overall life success.
Impact: How does it Work

Example: Walk us through a specific example(s) of how this solution makes a difference; include its primary activities.

The programme will initially start with a minimum of 200 teenagers and 20 youth leaders, however, the program allows for many more participants who will be encouraged to join the program at any given moment. The initial 220 participants will reach an estimate of 5 000 community members during the course of the year through the interactive nature and requirements of the program.
About You
SA Cares for Life
Section 1: About You
First Name


Last Name



SA Cares for Life

Section 2: About Your Organization
Organization Name

SA Cares for Life

Organization Phone

+27 (0) 12 342 5720

Organization Address

386 B Orient St, Hatfield, Pretoria, 0083

Organization Country

, GT

Your idea
Country your work focuses on
Website URL
Do you have a patent for this idea?


Finding and securing a suitable venue to run the project from was the first step in realizing this program.

We have partnered with the Department of Education, Municipality of Tswhane, Provincial Government as well as the National Department of Sport and Recreation to ensure assistance with implementation as well as future sustainability of the program.

Inviting SA Cares for Life’s current partners to participate in this program and to bring their wealth of expertise and influence to guarantee the success of the program.

Working with our National Broadcasting Corporation (SABC) to document our progress and dreams to inspire the more than 20 million youth of South Africa with hope.


The ABYD Football Program will:
· Create a positive and self-assured youth that will be able to utilize their newly found skills to alter the destiny of their lives
· Enhance participants natural football talents and skill
· Reduce the spread of new HIV and AIDS infection
· Reduction in the high number of school dropouts
· Reduction in the high number of teenage pregnancy
· Financial and economic literacy
· Mutual respect between different genders

What will it take for your project to be successful over the next three years? Please address each year separately, if possible.

· Implementation of the Program and the sourcing of enough funding to sustain the Program
· Social Capital - allocating volunteers with a heart for the program that will help take it from ordinary to extraordinary!
· Committed program coordinators, youth leaders and participants
· Strengthening of partnerships with stake holders

· To Double the impact of the Program
· Replicate the model to other areas

· Multiplication of the impact of Program
· Spreading out to even more areas

What would prevent your project from being a success?

· We need committed and inspired participants and leaders to ensure a significant and on going success rate.
· Community members that welcome and support the program.
· Sourcing funding will always remain a risk, however, the program is based on social enterprise development that dramatically cuts down the risk.

How many people will your project serve annually?


What is the average monthly household income in your target community, in US Dollars?

$100 ‐ 1000

Does your project seek to have an impact on public policy?

What stage is your project in?

Operating for less than a year

In what country?

, GT

Is your initiative connected to an established organization?


If yes, provide organization name.

SA Cares for Life

How long has this organization been operating?

More than 5 years

Does your organization have a Board of Directors or an Advisory Board?


Does your organization have any non-monetary partnerships with NGOs?


Does your organization have any non-monetary partnerships with businesses?


Does your organization have any non-monetary partnerships with government?


Please tell us more about how these partnerships are critical to the success of your innovation.

Partnership is one of the most fundamental necessities to implement and sustain a social program. It is impossible to solely provide in all the requirements to run a program successfully. It becomes possible with a network of strong and reliable partners to provide more opportunities and skills that can be transferred to the participants, let alone the higher quality of service that one can render.
Aligning like-minded NGO’s, the corporate sector, institutions, partners and government that utilizes their different recourses is a sure way to lay a sound foundation of success for the program.

What are the three most important actions needed to grow your initiative or organization?

1. Strong and reliable partnerships
2. Passionate, committed and capable instructors and volunteers to deliver the program (Social Capital)
3. Initial investment to kick start the program

The Story
What was the defining moment that led you to this innovation?

A very special Care Worker in our organization started coaching children football informally in her spare time. One of our partners in Norway invited this soccer team, the Lesedi Strikers to go to Oslo to participate in the biggest youth soccer tournament in the world, the Norway Cup. SA Cares for Life just needed to find sponsorships for their flight tickets and clothing for the flight. Once in Norway, everything else was sponsored. How on earth could we let our children miss out on this once in a lifetime opportunity? It felt like mission impossible to find the necessary funding to buy the tickets. In view of the global economic crisis a trip to Norway was the last thing corporate investors wanted to partake in. Our efforts did seem futile at on stage but just in time our faithful partners who could see the potential of sending the children on this trip, came through. The children flew off in style and experienced a life changing adventure. They could not stop beaming at how this impacted on their lives but it broke my heart when they told me how they played against superstar giants. I realized that our vulnerable team would never be able to compete with privileged children that have grown up in an environment filled with opportunities. How could I let the kids that became so endearing to me, go back to their bleak prospects? Something changed in my own heart during the frustrating journey to secure funding. I so desperately wanted to help the children and I started to comprehend the magical instrument of football to uplift communities. One thing lead to another and today our children each have a ball to practice with and the hope of a Football and Life Skills Academy that could forever change their lives.

Tell us about the social innovator behind this idea.

The greatest football fan ever, God!

How did you first hear about Changemakers?

Through another organization or company

If through another, please provide the name of the organization or company

Through the Sport for Social Change Network, Nike and Ashoka