Mini-football for a cause

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Mini-football for a cause

Bahrain
Organization type: 
nonprofit/ngo/citizen sector
Budget: 
$1,000 - $10,000
Project Summary
Elevator Pitch

Concise Summary: Help us pitch this solution! Provide an explanation within 3-4 short sentences.

Hold mini-tournaments with portable goals, cones, boards, etc during weekends. Approach corporates and other institutions (this is an event for the company) + a way for you to contribute to society. Each time theme is different (diabetes, cancer, youth abuse) and we use proceeds as donations to these societies. Plus we should have them there on the day promoting their key messages.

About Project

Problem: What problem is this project trying to address?

Many corporates may want to achieve great impact socially, but are not able to at the moment. CSR consultants are expensive (frankly overpaid). This is a small way in which companies can help. A company can hold an annual event for a certain society, for example, and this "gets two birds with one stone" effectively.

Solution: What is the proposed solution? Please be specific!

This is easy to set up. Quick to convince people. Money is not an issue. Corporates will be donating as much as they see fit on the day of the event. And organizers will be taking a fee for set up and advertisement, etc. Can use social media marketing to attract new customers. All proceeds will be funneled into societies promoting solutions to social challenges. It helps bring people together. Helps entities get their employees together in an event. Gets everyone moving (sports). The main theme will be football, but there should be other games because many employees are family members and might have kids.
Impact: How does it Work

Example: Walk us through a specific example(s) of how this solution makes a difference; include its primary activities.

Education: Core issues relayed to the general public (e.g. threats of diabetes) CSR: Corporates give something back to the community, but still get something in return. Philanthropy: Doing good for the public by collaborating between different stakeholders in the community. Wellness: These events are sports-related so a theme of wellness is present. Citizen participation: Different factions of society come together to fight a social challenge. Social work: Get volunteers to set up the facilities and use social media to spread the message. Sports: Football!
About You
Organization:
Al Tamasuk
Visit website
Section 1: About You
First Name

Hisham

Last Name

Shehabi

Organization

Al Tamasuk

Country
Section 2: About Your Organization
Organization Name

Al Tamasuk

Organization Phone
Organization Address
Organization Country
Your idea
Country your work focuses on

, CAP

Website URL
Innovation
Do you have a patent for this idea?

Impact
Actions

Although my organization is on a different footing in terms of the theme (workshops vs. football galas) the impact is supposed to be the same. Raise awareness of issues. Bring people together from different backgrounds (especially financially) to tackle problems that face us all (regardless of background)

Results

- Raised awareness of social problems
- Increased willingness to change habits, lifestyles, consumption
- Healthier individuals
- Lower burden on government spending (especially health-related)
- More contribution from private sector to civic society

What will it take for your project to be successful over the next three years? Please address each year separately, if possible.

- Year 1: Establishing the product: In either case, Diabetes-related workshops with interactive features to be remembered, or football competitions held for corporates as corporate events.
- Year 2: Aggressive marketing: Here it is important to use all avenues of marketing (social media, traditional, word-of-mouth, face-to-face: actually approaching corporates, etc)
- Year 3: Improving product and increasing scale (try to promote in other neigboring countries perhaps?)

What would prevent your project from being a success?

Motivation. It is a simple doable idea. It might be shot down by some, but through that we must continue to persevere, or else we can basically write off doing any projects in the future

How many people will your project serve annually?

101‐1000

What is the average monthly household income in your target community, in US Dollars?

$100 ‐ 1000

Does your project seek to have an impact on public policy?

Yes

Sustainability
What stage is your project in?

Idea phase

In what country?

, CAP

Is your initiative connected to an established organization?

Yes

If yes, provide organization name.

Zain Telecommunications (they held a competition which we receieved a prize for to start this initiative)

How long has this organization been operating?

Less than a year

Does your organization have a Board of Directors or an Advisory Board?

Does your organization have any non-monetary partnerships with NGOs?

No

Does your organization have any non-monetary partnerships with businesses?

No

Does your organization have any non-monetary partnerships with government?

No

Please tell us more about how these partnerships are critical to the success of your innovation.

Although I answered 'No' to all questions regarding partnerships, this is because we are still in registration phase. At maturity, these partnerships are exactly what we hope to rely on going forward.

What are the three most important actions needed to grow your initiative or organization?

- Collaboration and partnerships
- Secure strong base of experts (e.g. diabetes)
- No debt

The Story
What was the defining moment that led you to this innovation?

The Global Entrepreneurship Week event. I was unemployed and opportunities looked slim, so I thought what better way to occupy my time then to work on creating a business.

Tell us about the social innovator behind this idea.
How did you first hear about Changemakers?

Web Search (e.g., Google or Yahoo)

If through another, please provide the name of the organization or company

50 words or fewer