Scoring Millennium Development Goals through football

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Scoring Millennium Development Goals through football

Organization type: 
nonprofit/ngo/citizen sector
$250,000 - $500,000
Project Summary
Elevator Pitch

Concise Summary: Help us pitch this solution! Provide an explanation within 3-4 short sentences.

Attaining the Millennium Development goals through the use of football, sharing information on he importance of enrolling and staying in primary school until the cycle is completed.Using football to convey messages on behavior change and avoiding HIV aids,how to effectively use mosquito nets,using football venues to distribute Sanitary pads to girls who would otherwise drop out of school because they cannot afford them by involving girls in soccer. Conveying messages of mutual respect between boys and girls and delaying sex by abstaining. Sharing information with other students in other parts of the world on football though providing connected laptops and sharing information on football. Joining hands to collaboratively carry out social programs that help the disadvantaged in the communities

About Project

Problem: What problem is this project trying to address?

initially in this area boys used to drop out of school to go and serve as laborers to load banana on trucks, parents were not keen to enroll girls into school preferring to keep them at home and provide labor in the banana plantations. this made them vulnerable to early marriage and prone to catching HIV AIDS. since many girls married early there were frequent cases of child mortality because they were not educated and because they produced while they were still young. The average number of children per woman was high because of ignorance about family planning. The dominant nature and commercialization of banana left no room for growing other crops leading to mal nutrition and making the population vulnerable in the even of banana disease. Many children are stunted or wasted because of lack of variety in food items. An ignorant and illiterate parent population led to a gender discriminated enrollment and not using antenatal services offered in the health centers preferring to deal with traditional healers.

Solution: What is the proposed solution? Please be specific!

In this project the young people will think globally and act locally to address the challenges they face in their communities focusing on the eight Millennium Development goals. This project will utilize the popularity of the football game to advocate for children to join and stay in school. Messages on how to work towards eradicating poverty in the children communities, how to conserve water,and the environment. At football sessions behavior change advocacy, safe motherhood, HIV AIDS counseling and testing will be carried out. Girls will be encouraged to develop their self esteem through soccer. adolescent girls will be helped with sanitary pads, in the project area there is no known vendor for sanitary pads and most times the girls families cannot afford the sanitary pads. During the football training sessions issues to do with maternal and child health, proper nutrition will be embedded in the training process. Team members will be encouraged to do other activities that promote better life for the communities like environmental conservation, income generation, entrepreneurship in order to form a complete socially healthy child. In addition through the use of Information communication technologies they will empowered to collaborate with other students who love football, dialogue on development and start joint social projects on health, literacy,water, environment and the prevention of the spread of HIV AIDS. the venues of the football trainings and matches will be used to disseminate information on advocacy to parents to support learners at school, avoid gender bias while giving access to primary education,the match venues will be used to distribute or treat mosquito nets in order to help reduce malaria prevalence. the soccer loving population will also be empowered to do projects that will empower them to become entrepreneurs. the issue of the digital divide shall also be addressed by engaging the soccer lovers in Tele-collaborative projects.
Impact: How does it Work

Example: Walk us through a specific example(s) of how this solution makes a difference; include its primary activities.

In the programs we are implementing the enrollment of children of school going age has increased ( 6500 in 2006 and presently 11000 of a population of about 12000 students of primary school going age in the area. the percentage of girls in the school population is about 52% Girls and boys are encouraged to remain in school and complete the primary school cycle. teachers are given professional development training in order to support them offer quality education. school meals have been introduced in order to eliminate time wastage. Parents are trained to develop sustainable ways of supporting school feeding, infrastructure development and participating in the management of schools. computers have been introduced in 10% of the schools to serve as tolls to support learning and teaching. School gardening has been established to teach the learners production but also to support the school feeding program. In order to help the learners to compete with those in areas that are more endowed the program processes and administers examinations, provides home work and has constructed energy saving stoves in schools to reduce on he cost of providing school meals
About You
Ruhiira Millennium Villages Project
Section 1: About You
First Name


Last Name



Ruhiira Millennium Villages Project

Section 2: About Your Organization
Organization Name

Ruhiira Millennium Villages Project

Organization Phone


Organization Address

Plot 8 Muti Drive Mbarara P.O.Box 448

Organization Country


Your idea
Country your work focuses on
Website URL
Do you have a patent for this idea?


the program established a school meals program, worked on improving infrastructure like classrooms, provided clean and safe water through water harvesting,improved toilets at school and in the communities and supported communities to improve their farming methods. parents are encouraged to participate in providing food for school meals, participate actively in managing the schools and ensuring that children attend school irrespective of whether they are boys or girls. The local government has established by laws against parents who don't take children to school. the project rewards parents whose daughters complete the primary school cycle and girls who are needy and would otherwise not continue to secondary schools are given scholarships to continue with their education at secondary school. teachers are given training in teaching methods, how to mange schools, how to offer effective guidance and counseling. Functional adult literacy is also offered to community members. During the sessions a message regarding the importance of sending children to school is stressed. the communities are trained on sustainability of the interventions in future when the project exits.


The project will further support learners to stay in school, promote a physically and physiologically healthy community. The activities related to health like distribution of mosquito nets and HIV and Aids testing , counseling will lead to a healthier population. The conveying of important messages using a popular sport will attract youths to learn and the embedded social action projects on environment, water, energy conservation and improved hygiene will help this community attain a better life. the inclusion of ICTs will help in reducing the digital divide. the sexual reproductive health sessions shall empower the youths to avoid HIV Aids and minimize drop out rates for girls that result from early pregnancies

What will it take for your project to be successful over the next three years? Please address each year separately, if possible.

2010 will focus on advocacy for the stakeholders to embrace active participation in the program, through meetings with the various stake holders we shall agree and work together , assign ourselves roles to ensure that the eiight millennium development goals are attined
2011 Focus on scaling up the practices that are seen to work, consolidate activities that promote sustainability of the activities when the project
exits.Invite more players to partners with us to ensure the implementation of the best practices.
2012 will focus on strategies of sustainability eg Community contribution, stake holder involvement and effective management of the project through shared responsibilities.

What would prevent your project from being a success?

1.Some of the interventions are very sensitive to un predictable weather.
2.The social dynamics especially due to the fact that the country has a national elction next year may affect the attitude of the communities towards the various interventions.
3.Some cultural norms eg the gender based issues may require a lot of training and convincing of the beneficiary communities
4. Unpredictable economic factors like demand for the crops grown might affect the prices and returns.

How many people will your project serve annually?

More than 10,000

What is the average monthly household income in your target community, in US Dollars?

Less than $50

Does your project seek to have an impact on public policy?


What stage is your project in?

Operating for 1‐5 years

In what country?
Is your initiative connected to an established organization?


If yes, provide organization name.

UNDP and the MDG cetre for Esatern and southern Africa

How long has this organization been operating?

1‐5 years

Does your organization have a Board of Directors or an Advisory Board?


Does your organization have any non-monetary partnerships with NGOs?


Does your organization have any non-monetary partnerships with businesses?


Does your organization have any non-monetary partnerships with government?


Please tell us more about how these partnerships are critical to the success of your innovation.

The attainment of the Millennium development goals requires several players, and expertise which may not be found in only one place or organization. An example is passing bye laws about certain issues in order to have the interventions progress.This requires the District local government to come in and support the process. There are times the district offers services in kind, eg an ambulance at a health center or a vehicle to carry a joint team between the project personnel and district personnel during support supervision visits.

What are the three most important actions needed to grow your initiative or organization?

1.Joint needs assessment of the problem at hand and its documentation. Here the project officials and the community shall meet and analyze where the needs are and prioritize them.
2.Identifying opportunities and threats(SWOT) analysis and documenting it find out resources that are locally available and those that need support from partners
3. Agreeing on a joint action plan and time frame clearly showing the roles of each partner

The Story
What was the defining moment that led you to this innovation?

During one of our evaluation visits to the project I asked one of the students( a boy) why he likes the Millennium project and he answered that millennium had inspired him to understand that he has a role to play in helping his sister to stay in school. he mentioned that millennium had given him sexual reproductive training in which he was urged to respect girls and the conditions they go through monthly,( menstruation) he had never appreciated the challenges girls go through and had thought it was the girls business. When sanitary pads were given to the sister the sister became more comfortable at school and was able to continue school. I thus felt that sustaining the process of provision of sanitary pads can help cause social change and remove gender stereotyping.

Tell us about the social innovator behind this idea.

The community sector of the project which discovered the correlation between provision of sanitary pads and the rates of retention of girls in schools. They also discovered that girls often left school because they could not afford sanitary pads, and are laughed at when their menstrual flow is noticed by boys some ended up marrying early which leads to a series of problems

How did you first hear about Changemakers?

Web Search (e.g., Google or Yahoo)

If through another, please provide the name of the organization or company

50 words or fewer