The Wake Cup: Soulafrica 2010

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The Wake Cup: Soulafrica 2010

South Africa
Organization type: 
nonprofit/ngo/citizen sector
Budget: 
$1,000 - $10,000
Project Summary
Elevator Pitch

Concise Summary: Help us pitch this solution! Provide an explanation within 3-4 short sentences.

The Wake Cup: Soulafrica 2010 is a global movement that aims to communicate, sensitize, cooperate and support projects and programs from people, organizations, institutions and governments that work for social development in vulnerable communities in Africa.

Sub-Saharan Africa, one of the least developed regions on the planet, will soon host the most important media and economic sports event: The 2010 FIFA World Cup South AfricaTM. Africa, the only continent that is unlikely to achieve the Millennium Development Goals (MDGs) set by the United Nations (UN) for 2015, has the opportunity to multiply networks, knowledge and efforts to overcome its challenges in the build up to, during and after the tournament.

Our purpose is to use this global event to make a well-planned festive social intervention, aiming to promote global awareness and social participation regarding the attendants of the 2010 FIFA World CupTM and calling on the event spectators to overcome the current indifference around the African situation.

The Wake Cup will put relevant topics in a local-global perspective in mass media during global sports events such as Olympic Games, Panamerican Games, Winter Games, World Championships and Tournaments, this year is South Africa.

By hosting the cultural festival “Soulafrica 2010” in the cities of Johannesburg and Pretoria, South Africa, between the first of June and the eleventh of July 2010, we aim to generate unique and positive strategies to promote global participation in actions to reach the U.N. Millenium Development Goals in Africa for 2015 that are related to our project topics. The festival will host these cultural activities and academic meetings that will act as change agents: Conferences, round-table discussions and workshops; Film and theatre shows; Concerts, drum circles and performances; Exhibitions of arts, crafts and photography, and Friendly soccer games.

Looking at the United Nations MDGs and Human Development Reports statistics we consider the key African challenges in which we are currently working (The Wake Cup: Soulafrica 2010 topics) to be:

1. AFRICA ALIVE (HEALTH)

Every day, over 6,800 persons become infected with HIV and over 5,700 people die from HIV/AIDS, of which 76% occurres in Sub-Saharan Africa. [One person dies every 15 seconds] (UNAIDS, 2007 AIDS epidemic update)
Malaria is responsible for over 3,000 child deaths every day in Sub-Saharan Africa. [One child dies every 30 seconds] (WHO, 2006)

It is one of our objectives to raise awareness of the difficulties created by HIV/AIDS, child mortality, malaria, among others. Also to show the international community which projects and programs of institutions and organizations are working toward an Africa alive.

2. THE WORLD AS ONE (CULTURAL DIVERSITY AND IDENTITY)

As a source of exchange, innovation and creativity, cultural diversity is as necessary for humankind as biodiversity is for nature. In this sense, it is the common heritage of humanity and should be recognized and affirmed for the benefit of present and future generations. (UNESCO, Universal Declaration of Cultural Diversity, 2001)

We are also emphasizing the importance of the enhancement of cultural diversity as an ideal model for integrating different worldviews, thus promoting the process of the enrichment of humankind and the urgent need to recognize the central role played by the ethnic groups in conforming cultural identities.

3. A PEACEFUL PLACE FOR EVERYONE (REFUGEES AND DISPLACED PERSONS)

With 2.4 million refugees, Africa hosts a quarter of the world's refugee population, and three out of the top five refugee-producing countries are in Africa. With almost half of the world's 24.5 million internally displaced people, Africa remains the continent most affected by conflict-related internal displacement. (UNHCR, Global Appeal 2008 – 2009)

We support initiatives and mechanisms that focus on the protection of refugees and displaced people that originate from armed conflicts.

4. THE CHANGE IS WITHIN YOU (CLIMATE CHANGE)

Africa is the least responsible continent on climate change. The state of Texas (population 23 million) in the United States registers CO2 emissions of around 700 Mt CO2 or 12 percent of the United States' total emissions. That figure is greater than the total CO2 footprint left by sub-Saharan Africa—a region of 720 million people. (UNDP, Human Development Report 2007/2008)
While no area can escape the adverse impact of climate change, the Arctic, small islands, mega deltas in Asia and Africa, and the African region overall seem to be especially vulnerable because of their high exposure to the effects of climate change, their populations' limited capacity to adapt to the consequences, or both. (UN, The Millennium Development Goals Report 2008)

We aim to sensitize the international community about the effects of climate change as a consequence of global warming, seeking to strengthen the most vulnerable communities.

About Project

Problem: What problem is this project trying to address?

Sub-Saharan Africa, one of the least developed regions on the planet, will soon host the most important media and economic sports event: The 2010 FIFA World Cup South Africa TM. Africa, the only continent that is unlikely to achieve the Millennium Development Goals (MDGs) set by the United Nations (UN) for 2015, and has the opportunity to multiply networks, knowledge and efforts to overcome its challenges in the build up to, during and after the tournament. Looking at the United Nations MDGs and Human Development Reports statistics we consider the key African challenges in which we are currently working (The Wake Cup: Soulafrica 2010 topics) to be: 1. AFRICA ALIVE (HEALTH) 2. THE WORLD AS ONE (CULTURAL DIVERSITY AND IDENTITY) 3. A PEACEFUL PLACE FOR EVERYONE (REFUGEES AND DISPLACED PERSONS) 4. THE CHANGE IS WITHIN YOU (CLIMATE CHANGE)

Solution: What is the proposed solution? Please be specific!

The Wake Cup: Soulafrica 2010 is creatively and positively influencing people, organizations and international cooperation agencies by promoting the active participation and awareness of the challenges our planet faces, particularly the African Continent. The name itself is unique and represents the urgency of "Waking Up". The Wake Cup is an “open source” project and can be scalable and used as detonator of initiatives which final objective is the rise of awareness and community development. The Wake Cup does not have political or religious means and does not represent any group, institution or corporation. Its unique because our website www.thewakecup.com is permanently promoting consciousness and active participation, multiplying volunteer networks and developing social media interaction. Its translated to 5 languages and has collaborations of people from all over the world. It´s unique because we are promoting awareness and social participation in a peaceful and entertaining environment (Fifa World Cup), and hope to overcome the indifference of the international community; we aim to use soccer as a conduit to highlight Africa´s challenges and demonstrate how the relationship between Africa and soccer can answer the mystery of: What happens in Africa while the 2010 FIFA World CupTM is being played?. We are creating new sports and cultural spaces in which the African people could develop, systematize and encourage recommendations, current actions and concrete solutions that should take place to solve the continent´s most pressing problems. We are a multiethnic, multitask group of young people that firmly believe in their dreams and actively participate in the change of their communities through creativity and social participation. We are showing a more objective and critical African reality. It´s unique because it can be replicated as an activist tool whenever there is an sports event.
Impact: How does it Work

Example: Walk us through a specific example(s) of how this solution makes a difference; include its primary activities.

-We are promoting and supporting more than 20 initiatives in Africa and connecting our online visitors and volunteers to them. -We have been exponencially increasing the number of users on our website and social networks (average 600 daily unique visits) -We currently have several volunteers from Pretoria and Wits Universities that will participate in The Wake Cup: Soulafrica 2010 Festival -We already hosted The Wake Cup Week at ITESO University in Mexico last April, event that included conferences, round-table discussions and workshops; a Film and theatre show; a concert, a media campaing, friendly soccer games and an exhibition of arts and photography. -We already have partnerships with organizations, individuals and international agencies that work to reach MDG´s (Millenium Development Goals) such as: Amnesty International, IBEROAMERICAN University Mexico, DAAD Program Germany, Pretoria University South Africa, Wits University Johannesburg, ITESO University, W8. -We currently have 3000+ users/fans in our social networks -We have all logistics and preparations ready for The Wake Cup: Soulafrica 2010.
About You
Organization:
Waking Souls A.C.
Visit website
Section 1: About You
First Name

Rodrigo

Last Name

Courtney

Organization

MindSoup S.C.

Country

, COL

Section 2: About Your Organization
Organization Name

Waking Souls A.C.

Organization Phone

52 312 3235826

Organization Address

Av. Constitución 1649-Altos, Colima, Mx. Zip 28010

Organization Country

, COL

Your idea
Country your work focuses on

, GT

Innovation
Do you have a patent for this idea?

Yes

Impact
Actions

We are planning Soulafrica 2010 a festive social intervention, aiming to promote global awareness and social participation regarding the attendants of the 2010 FIFA World Cup TM and calling on the event spectators to overcome the current indifference around the African situation. By hosting the cultural festival “Soulafrica 2010” in the cities of Johannesburg and Pretoria, South Africa, between the first of June and the eleventh of July 2010, we aim to generate unique and positive strategies to promote global participation in actions to reach the MDGs in Africa for 2015 that are related to our project topics. The festival will host these cultural activities and academic meetings that will act as change agents:

Conferences, round-table discussions and workshops;
Film and theatre shows;
Concerts, drum circles and performances;
Exhibitions of arts, crafts and photography, and
Friendly soccer games.

Another change agent that constantly is increasing its reach, participation and concrete actions is our website http://www.thewakecup.com with more than 600 users daily and a platform of more than 500 volunteers that are replicating The Wake Cup in their communities.

Results

-Support 20 inititatives from NGO´s, international cooperation agencies, government and non-government that are working to reach the Millenium Development Goals MDG´s at the end of the event (July 2010)
-Creation of a network of 2,000 volunteers at the end of the festival Soulafrica 2010(July 2010)
-Attendance of more than 10,000 people to our 10 conferences, 10 round-table discussions and 10 workshops during Soulafrica 2010.
-Attendance of more than 1000 people to our film exhibition during Soulafrica 2010.
-Impact more than 20,000 people with our 2 concerts, drum circles and street performances during Soulafrica 2010.
-Increase the number of visits to our website www.thewakecup.com to 1000 daily visits at the end of Soulafrica 2010.
-Increase the number of our social media networks to 10,000 users/fans at the end of Soulafrica 2010.
-Develop a platform of 1000 volunteers that become regional coordinators of The Wake Cup in the next year.
-Increase the number of partnerships to 50 at the end of Soulafrica 2010.
-Attendance of more than 1000 people to our 4 exhibitions of arts, crafts and photography during Soulafrica 2010.

What will it take for your project to be successful over the next three years? Please address each year separately, if possible.

2010
-Impact 10,000 people with the different actions/events/change agents during The Wake Cup: Soulafrica 2010.
-Develop a volunteer platform of 1000 volunteers at the end of The Wake Cup: Soulafrica 2010.
-Increase our partnerships to 50 at the end of The Wake Cup: Soulafrica 2010 that include 10 sponsors/funders.
-Develop the strategic planning for The Wake Cup: Guadalajara 2011 PanAmerican Games

2011
-Host The Wake Cup: Guadalajara 2010 PanAmerican Games in Mexico
-Develop the strategic planning for fundraising
-Develop 50 more partnerships and sponsorships
-Increase the volunteer platform to 10,000 volunteers and regional coordinators
-Increase the daily visits to our website www.thewakecup.com to 5,000 daily.
-Increase the number of our social media networks to 50,000 users/fans at the end of Guadalajara 2011 PanAmerican Games.
-Impact a total of 50,000 people at the end of Guadalajara 2011 PanAmerican Games
-Develop the strategic planning for The Wake Cup: Soulympics London 2012

2012
-Host The Wake Cup: Soulympics London 2012
-Grow to 50 permanent staff members and fundraising officers.
-Develop 100 more partnerships and sponsorships
-Increase the volunteer platform to 50,000 volunteers and regional coordinators.
-Increase the daily visits to our website www.thewakecup.com to 20,000 daily.
-Increase the number of our social media networks to 250,000 users/fans at the end of Soulympics London 2012.
-Impact a total of 250,000 people at the end of Soulympics London 2012.
-Develop the strategic planning for The Wake Cup: SoulRio 2014

What would prevent your project from being a success?

If the goals set could not be achieved the only thing that would happen is that the total impact would be less, we have developed different scenarios and schemes of action according the total impacts and support we have.

How many people will your project serve annually?

1001‐10,000

What is the average monthly household income in your target community, in US Dollars?

Less than $50

Does your project seek to have an impact on public policy?

Sustainability
What stage is your project in?

Operating for less than a year

In what country?

, GT

Is your initiative connected to an established organization?

Yes

If yes, provide organization name.

Waking Souls A.C.

How long has this organization been operating?

1‐5 years

Does your organization have a Board of Directors or an Advisory Board?

Yes

Does your organization have any non-monetary partnerships with NGOs?

Yes

Does your organization have any non-monetary partnerships with businesses?

Yes

Does your organization have any non-monetary partnerships with government?

Yes

Please tell us more about how these partnerships are critical to the success of your innovation.

The Wake Cup: Soulafrica 2010 currently acts with more than 20 organizations, individuals and institutions (local and international) to strengthen support networks and programs as well as channels of support and humanitarian aid in Africa such as: Pretoria University South Africa, ITESO University Mexico, Wits University South Africa, Amnesty International Mexico, Drocnoc Music, Mexico Embassy in South Africa, DAAD Program Germany, among others. The partnerships are critical because by them we incorporate more initiatives as well as programs and projects currently working to achieve the Millenium Development Goals (MDG´s) and are related to The Wake Cup: Soulafrica 2010 topics. Right now we have only non-monetary partnerships with universities, ngo´s, cooperation agencies, individuals and organizations mainly from Mexico and South Africa. These partnerships are critical because they allow us to reach a wider audience and develop programs and initiatives around The Wake Cup: Soulafrica 2010. With their help we nurture our programs, information and volunteer platforms. They also give us credibility to start fundraising.

What are the three most important actions needed to grow your initiative or organization?

-Achieve the goals for The Wake Cup: Soulafrica 2010 festival (audience number, partnerships, attendance, website visitors, social networking visitors, volunteer platform)
-Develop the strategic planning for The Wake Cup: Guadalajara 2011 PanAmerican Games
-Increase partnerships and funding (sponsorships)

The Story
What was the defining moment that led you to this innovation?

We always knew that we are living in a unique time in history and The Wake Cup: Soulafrica 2010 represents an opportunity to positively influence people, organizations and international cooperation agencies by promoting the active participation and awareness of the challenges our planet faces, particularly the African Continent.
At this time, The Wake Cup is a seed and through collaboration and active participation of the people pretends to flourish and generate consciousness networks and solidarity tools for Africa. The Wake Cup is an “open source” project, is scalable and can be replicated and be used as detonator of initiatives which final objective is the rise of awareness and community development. The Wake Cup does not have political or religious means and does not represent any politic group, institution or corporation.
Being aware of the world we live in and all the injustice, war, famine, poverty, greed, disease, violence, disrespect for mother nature and specifically the notion that Africa would host the Fifa World Cup led us to concieve and develop this project.

Tell us about the social innovator behind this idea.

This is the work of a multiethnic, multitask group of young people that firmly believe in their dreams and actively participate in the change of their communities. The idea was conceived 4 years ago by Daniel Sarabia, a Mexican social entrepreneur as a part of a project called "Proyecto 88". The initial purpose was to take advantage of mass media in global sports events to positively influence the attendants informing about the challenges of the region where the event is taking place: Olympics, Championships and Tournaments, World Cups, etc. and also in local and regional sports events to create spaces in which people could develop, systematize and encourage recommendations, current actions and concrete solutions that should take place to solve the region´s most pressing problems. A year ago, Waking Souls A.C. was founded in Mexico as the leading organization for The Wake Cup movement.

Daniel Sarabia Founder of The Wake Cup short curriculum:
Born: Guadalajara, Mexico
Age: 27
-Founder and President of Waking Souls A.C.
-Member of the Board “Ciudad para Todos” (City for everyone) Guadalajara, Mexico.
-Consultant at Corte Interamericana de Derechos Humanos (Human Rights Interamerican Court), San José, Costa Rica.
-Coordinator of “Manos Solidarias Program” (Solidarity Hands Program) ITESO University.
-Assistant Manager at The Frog´s Bar, Paris, France.
-Assistant Manager at Mustang Cafe, Paris, France.
-Barman at The Interval, London, UK.
-General Director at ZIMA Event Production, Guadalajara, Mexico.
-General Director at THE WAKE CUP: SOULAFRICA 2010 http://thewakecup.com/
-Tsunami Volunteer at Ko, Ko-Chang, Thailand.
-Volunteer in multiple NGO´s in three continents.

Rodrigo Courtney Co-founder of The Wake Cup short curriculum:
Born: Guadalajara, Mexico
Age: 30
-Owner/CEO at MindSoup http://msoup.com/ A small creative agency that works in three major areas: Business, Art and Future.
-Marketing Director/High School Coordinator/Professor at Colegio Campoverde http://campoverde.edu.mx/ A private school winner of the Iberoamerican Quality Award and National Quality Award.
-Marketing Manager at F.C. Atlas A.C. http://atlas.com.mx/ A premier league Mexican Soccer Team
-Marketing Manager atAle Sport S.A. A small sport business that specializes in sports wear.
-Jr. Marketing Executive at BBVA Bancomer, S.A. http://bancomer.com.mx/
-More than 50 conferences as Key Note speaker, most of them about social service and creativity.
-Communications coordinator at THE WAKE CUP: SOULAFRICA 2010 http://thewakecup.com/
-Director and Co Creator of “Consumo Amor” (Consume Love) http://www.youtube.com/watch?v=ht74Gk8R6T0
-Director and Co Creator of “Vive Offline” (Live Offline) and “Farmville Baldío” (Farmville Backyard) campaigns http://sopademente.blogspot.com/2009/09/vive-offline.html
- Creator of the awarness campaign “Gente Basura” (Garbage People) to reduce pollution in Mexican beaches.
-Creator of the awarness campaign “Safo Chocar” to prevent alcohol related accidents. http://www.youtube.com/watch?v=WQMLqsigNWU
-General Coordinator of SELIDER Colima http://selider.org
-Founder President of SELIDER Guadalajara http://selider.org
-Mexican Representative on the APEC Surf Café.
-Creator of more than a dozen of awareness campaigns.

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