The Wake Cup: Soulafrica 2010 is a global movement that aims to communicate, sensitize, cooperate and support projects and programs from people, organizations, institutions and governments that work for social development in vulnerable communities in Africa.
Sub-Saharan Africa, one of the least developed regions on the planet, will soon host the most important media and economic sports event: The 2010 FIFA World Cup South AfricaTM. Africa, the only continent that is unlikely to achieve the Millennium Development Goals (MDGs) set by the United Nations (UN) for 2015, has the opportunity to multiply networks, knowledge and efforts to overcome its challenges in the build up to, during and after the tournament.
Our purpose is to use this global event to make a well-planned festive social intervention, aiming to promote global awareness and social participation regarding the attendants of the 2010 FIFA World CupTM and calling on the event spectators to overcome the current indifference around the African situation.
The Wake Cup will put relevant topics in a local-global perspective in mass media during global sports events such as Olympic Games, Panamerican Games, Winter Games, World Championships and Tournaments, this year is South Africa.
By hosting the cultural festival “Soulafrica 2010” in the cities of Johannesburg and Pretoria, South Africa, between the first of June and the eleventh of July 2010, we aim to generate unique and positive strategies to promote global participation in actions to reach the U.N. Millenium Development Goals in Africa for 2015 that are related to our project topics. The festival will host these cultural activities and academic meetings that will act as change agents: Conferences, round-table discussions and workshops; Film and theatre shows; Concerts, drum circles and performances; Exhibitions of arts, crafts and photography, and Friendly soccer games.
Looking at the United Nations MDGs and Human Development Reports statistics we consider the key African challenges in which we are currently working (The Wake Cup: Soulafrica 2010 topics) to be:
1. AFRICA ALIVE (HEALTH)
Every day, over 6,800 persons become infected with HIV and over 5,700 people die from HIV/AIDS, of which 76% occurres in Sub-Saharan Africa. [One person dies every 15 seconds] (UNAIDS, 2007 AIDS epidemic update)
Malaria is responsible for over 3,000 child deaths every day in Sub-Saharan Africa. [One child dies every 30 seconds] (WHO, 2006)
It is one of our objectives to raise awareness of the difficulties created by HIV/AIDS, child mortality, malaria, among others. Also to show the international community which projects and programs of institutions and organizations are working toward an Africa alive.
2. THE WORLD AS ONE (CULTURAL DIVERSITY AND IDENTITY)
As a source of exchange, innovation and creativity, cultural diversity is as necessary for humankind as biodiversity is for nature. In this sense, it is the common heritage of humanity and should be recognized and affirmed for the benefit of present and future generations. (UNESCO, Universal Declaration of Cultural Diversity, 2001)
We are also emphasizing the importance of the enhancement of cultural diversity as an ideal model for integrating different worldviews, thus promoting the process of the enrichment of humankind and the urgent need to recognize the central role played by the ethnic groups in conforming cultural identities.
3. A PEACEFUL PLACE FOR EVERYONE (REFUGEES AND DISPLACED PERSONS)
With 2.4 million refugees, Africa hosts a quarter of the world's refugee population, and three out of the top five refugee-producing countries are in Africa. With almost half of the world's 24.5 million internally displaced people, Africa remains the continent most affected by conflict-related internal displacement. (UNHCR, Global Appeal 2008 – 2009)
We support initiatives and mechanisms that focus on the protection of refugees and displaced people that originate from armed conflicts.
4. THE CHANGE IS WITHIN YOU (CLIMATE CHANGE)
Africa is the least responsible continent on climate change. The state of Texas (population 23 million) in the United States registers CO2 emissions of around 700 Mt CO2 or 12 percent of the United States' total emissions. That figure is greater than the total CO2 footprint left by sub-Saharan Africa—a region of 720 million people. (UNDP, Human Development Report 2007/2008)
While no area can escape the adverse impact of climate change, the Arctic, small islands, mega deltas in Asia and Africa, and the African region overall seem to be especially vulnerable because of their high exposure to the effects of climate change, their populations' limited capacity to adapt to the consequences, or both. (UN, The Millennium Development Goals Report 2008)
We aim to sensitize the international community about the effects of climate change as a consequence of global warming, seeking to strengthen the most vulnerable communities.