In 1992, when Donat Kuczewski saw the dilapidated palace in Wandzin, Poland, he envisioned a sanctuary for one of the country's most undesirable populations -- the growing number of drug addicts with HIV/AIDS. Today, his program, The Eco School of Life, is the largest and most effective intervention for drug addiction in Poland.
Like many trailblazing solutions, Hilmi Quraishi's wildly popular mobile phone games that teach players about AIDS found success through not just hard work, but a novel idea and a bit of serendipity. The novel idea was approaching education about this very serious problem through the universal language of entertainment and using a widely-accessible technology to do it.
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