Adulthood 2.0 - A new answer to demographic change
Exemple : Faites nous découvrir comment cette solution fait la différence en utilisant un ou plusieurs exemples concrets ; en incluant aussi ses activités principales.
Marché : Qui d'autre adresse les problèmes mentionnés ici ? Comment ce projet diffère-t-il de ces approches ?
RBS-Center fir Altersfroen
organisation à but non lucratif
, LL
Plus 5 années
RBS was founded in 1989 as an initiative of the family ministry, to face the challenge of the ongoing demographic change of the population structure and its sociopolitical implications. Main goals:
1) Professional training for management and staff in the elderly care service sector (out-patient care and residential care)
2) National promotion of life long learning, active ageing and qualified volunteering for the elderly
3) Scientific knowledge production, dissemination and transmission of evidence-based best practice guidance
4) A platform for socially important, age-related questions
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Ministry of Family Affairs and Integration
Public body
Framing the project actions (i.e. discussing contents and co-organizing concrete events/activities), supporting and promulgating the project implementation on a national level.
UVB University of Bruxelles (Prof. Dominique Verté)
University
The project is part of the INTERREG SeNS IVB program, which is conceptually framed, supervised and evaluated by the UVB.
SYVICOL Syndicat des Villes et Communes Luxembourgeoises
Public body
Promulgation and support of the concret project implementation by the social commissions
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Independent living solutions, Social inclusion (intergenerational practice, work and volunteering).
encouragement for a new beginning at 50+ years
The involvement and the collaboration with our stakeholders, cooperation partners and target users are crucial for implementing and promoting a sustainable solution. Sticking to the example of the RBS-Tour in Berboug, the RBS-Tour concept was supported by the 3rd Age Commission (inclusive the president of the commission), several key figures of the local council (inclusive the major), a member of the Luxembourg Parliament and, last but not least, the owner of the Pub (Beim Beichtstull). The slogan of the discussion round was "My new life -big freedom" with a member of the Parliament as invited "Tour-guest" discussing with the director of RBS and all participants joining the Tour at the pub.
This collaboration guaranteed a "full-house" event, with a high involvement and inspring discussions that continued even several hours after the official discussion round was finished.
It is a main goal to evaluate the success of our project endeavors and provide factual evidence for reaching our target population (50+).
In this reagrd, our statistics speak for themselves: The conceptual refraiming (adulthood 2.0) and the mixture of public relation work and direct contact (i.e. mixed methods approach) implied an increase in popularity that showed up in the number of participants at the events and the disposal of the MID-LIFE magazine.
With top events and the RBS-Tour about 600 persons of the target population were reached. Furthermore, the MID-LIFE magazine radically increased the number of new memberships at RBS (150 persons aged 50-65).
for 1‐5 years
complementary (your solution is complementing existing solutions and compensating their weaknesses while not intending to substitute them)
The consideration of the age range 50-70 years as a distinct life phase still abuts on the traditional assumption (induced by the statutory retirement age) that the personal development of older employees in the active work life has to be considered "separately" from retirement preparation and workplace health promotion. In consequence, incentives and activities organised by the different ministries, organisations, associations and institutions are elaborated and implemented "in parallel". A possible barrier that might hinder the success of our initiative, could be an objection that RBS (as a national institute of gerontology) is "transgressing" its national mission or crossing the line by entering into the field of "labor" or even by mixing up "ageing and working-life". A way to counteract these possible objections lies in convincing policy makers, social commissions, journalists and engaged key figures about the necessity to rethink traditional ageing constructs in order to controvert obsolete normative assumptions and move towards a continuous lifespan developmental perspective, allowing innovative measures for older workers, new retirement models, health promotion programs.
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Our multiprofessional team is composed of 14 members from the fields of gerontology, psychology, pedagogy, journalism as well as humanities and social sciences research. Besides the specific competence profile, our team has a long-standing experience in organizing and implementing specialized congresses, international workshops as well as public events and huge manifestations.
The project is embedded in the INTERREG IVB program and conducted under external supervision of the University of Bruxelles.
The conception and development of the initiative was monitored by a steering group (advisory body), involving policy makers, stakeholders, key figures and implemented in interaction with target population.
50.000€
45%
50%
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5%
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The target group for the pilot project are individuals in "adulthood 2.0", i.e. aged 50-70 years, still involved in active working life or about to retire to inform about the changes and challenges of this new lifephase and show pathways and best practice examples to plan, organise and shape their future. Recent studies suggest that this target group (50-70) is especially exposed to high levels of stress and unhealthy living conditions. A change of paradigm regarding the life phase 50 to 70 years is thus prerequisite for living the gained years “up to the fullest".
5000
Luxembourg (to be implemented in Germany as well)
Induce a change of paradigm regarding the life phase 50 to 70 years. Raise awareness on the need to acknowledge subtle age-related changes, develop a good life-work-balance, prevent burnout, building up sustainable social (inter- and intragenerational) networks. Adulthood 2.0 is a crucial life-period to set the course for a "morbidity compression" in older age.
Stimulate a societal change in paradigm regarding the ageing topic:
1) Encourage processes to overcome the collective phobia of age-related change and deficit-oriented - societal and individual attitudes towards ageing, and allow new perspectives on living and ageing well in a society of longevity.
2) Foster the development of sustainable social networks and use the capital of these networks for the ageing society to relieve the welfare systems.
3) Promote a healthy and active living style in "adulthood 2.0" in order to achieve a "morbidity compression" in old and old old age (80+ years).
The concept on adulthood 2.0 is at the basis of the all activities and events that are taking place in the context of the project. In general, the project is well accepted by the ministry of family and integration, communities and social commissions, as well by key figures (policy makers, authors, journalists). Organisations for the elderly strongly welcome the new approach and already implemented some the newly developed methods and programs. Also on the level of the target population the project reveals to be a "success" (high number of participants 50-70 are reached by the specific events).
Experience-based self-assessment (you assessed the impacts based on your experiences with the target group), External evaluation of impacts based on qualitative methods (interviews, focus groups, etc.), External evaluation of impacts based on quantitative methods (quantitative measurement of impact indicators).
Mission and strategy, Organisational structure, Information on team members, Activity report.
1) RBS-Tour will be extended in more regions in Luxembourg (even transnationally to Germany)
2) Publication of the MID-Life magazine is planned on regular basis twice a year
3) Systematic involvement and cooperation with professional and volunteers' organisations and institutions, train-the-trainer approach to guarantee duration and consistency of the methods
4) Establish sustainable and solid social networks between the target population
4) Future conferences with policy makers & political key figures to consolidate the conceptual framework as directive for political decision-making.