Saúde Criança : solutions médicales holistiques destinées aux familles à faible revenu
- Citizen participation
- Health care
- Infant health
- Housing
- Education
- Income generation
- Poverty alleviation
Exemple : Faites nous découvrir comment cette solution fait la différence en utilisant un ou plusieurs exemples concrets ; en incluant aussi ses activités principales.
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Vera
Cordeiro
Saúde Criança
, RJ, Rio de Janeiro
, RJ, Rio de Janeiro
Plus 5 années
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En place depuis plus de 5 ans
Saúde Criança aims to provide sick, low-income children and their families with effective long-term aid and break the cycle of admission/readmission. The core problem of poverty is a complex, multidimensional disease that requires an equally broad, comprehensive cure. Thus, Saúde Criança offers a holistic package of solutions that addresses both the biological disease and the socioeconomic factors that aggravate it. The end goal is to ensure the health of the child by lifting the family out of poverty and helping it to become completely self-sufficient.
This methodology has had success in Rio de Janeiro and five other states in Brazil, but Saúde Criança knows it can do more. It ultimately seeks to influence public policy and spread internationally as well.
With a comprehensive metric developed in conjunction with McKinsey & Co. for evaluating the social impact made in each of the five key areas of health, Saúde Criança has carefully tracked the progress of families within the program from their initial interview to their final graduation. The results of this review program show significant results. Family income increased by an average of 32% while the average number of days of hospitalization was reduced by more than 66%. Considering that the average cost of hospitalization is US $500 per day, Saúde Criança’s intervention results in vast savings for both patients and public hospitals. In addition, before Saúde Criança, only 28% of the children were considered to be in good health, 48% in satisfactory health, and 24% in life-threatening conditions. After families were assisted by the organization, the numbers dramatically shifted to 52% in good health, 41% in satisfactory health, and only 7% in life-threatening conditions.
To date, Saúde Criança has assisted over 40,000 people. Because of the organization’s transformation into a social franchise in 2010, this number will only continue to grow as the various social franchise chapters become better established. It fully expects to reach over 10,000 more people within the next five years. Indirectly, Saúde Criança will also have an impact on a regional level. It works closely with the municipalities of Belo Horizonte, Rio de Janeiro, and Florianópolis, which have all adopted its methodology in various pilot public health programs. Belo Horizonte has already invested heavily in the “Família Cidadã: Cidade Solidaria” program while Rio de Janeiro is initiating a similar pilot project (called “Carioquinha Saúdavel”) in several favelas in Zona Sul.
Major advertising and rebranding campaign to disseminate Saúde Criança’s name and message throughout Brazil.
Video and written testimonials from influential people from business, politics, and social development (Mohammed Yunus, etc)
Advertising campaign run pro-bono through DM9 for TV, magazines, internet, and other forms of media.
A road show presentation to various companies all over Brazil to fundraise for the growth of Saúde Criança.
The establishment of two additional franchises, one in São Paulo and one in Colombia.
Support to São Paolo and Colombia franchise teams by initiating contact with local hospitals, potential board members, sponsors.
Broaden fundraising goals of all franchises. Every R$4000,00 raised by each franchise will be matched by the main headquarters.
Have all heads of Saúde Criança franchises participate in all capacity-building courses offered at Saúde Criança's main HQ.
Beyond its partnerships with regional governments, Saúde Criança receives specific assistance through partnerships with various businesses, such as: McKinsey & Company (logistics), Skoll Foundation (growth), Ursula Zindel Hilti Foundation (finances, growth), Unimed (medical supplies), Instituto Kinder do Brasil (academic scholarships), L’Oreal (technical support, professional training), Queiroz Galvão (house refurbishing program), Johnson & Johnson (educational lectures, transport), Praxair Foundation (growth), DM9 (advertising), and the Renner Institute (culinary courses).
Saúde Criança aims to establish a franchise chapter in São Paolo and Colombia. Generally, the organization is motivated to extend its reach to any low-income areas with families in need, in partnership with local hospitals, but these sites are targeted in particular because partners who are already intimately familiar with Saúde Criança and who are strong, capable supporters are present at these locations. With these contacts, the difficult step of gaining a foothold in a new community has already passed and the founding of a new franchise can proceed much more easily and smoothly.
Saúde Criança fosters an open environment of collaboration and mutual respect with integral participation from highly-motivated volunteers. Indeed, the Family Action Plan was not solely the brainchild of Vera Cordeiro, but rather a collaborative effort from Saúde Criança’s earliest team members who listened and responded to the families they assisted. Saúde Criança also values cross-sector partnerships which allow it to remain highly flexible and able to maximize the quality of support offered to families. Finally, in line with its integral perspective of health, the organization maintains a centralized workflow that allows for easy communication between different departments and for families to efficiently receive the assistance they require in one location.