The competition is only open to people between 18-34 years-old and resident in UK, Ireland, Sweden, Denmark or the Netherlands. Does this apply to you
Tell us about your personal background. Why are you passionate about this issue? Making an idea a reality takes innovation, dedication and strong leadership. Do you have the necessary entrepreneurial skills to realize your vision?
My name's Diana Gasana and me and my family came to England from Rwanda over ten years ago where we lived in an Asylum Seeker's accomodation in London to begin with before getting moved up north to Yorkshire.
In the decade we've been here my parents worked hard and got themselves off state benefits and it's from their hard work and determination that I look up to them and admire.
I'm currently studying Fashion Buying at De Montfort Leicester and over the summer I managed to save money from my job and bought fashion garments from Asia that I went on to sale to class mates and at local market stalls. Even though I did managed to make a small profit on the garments, when I do it again I'd want to travel to Asia and see the clothes in person because from buying them online they didn't look exactly like they did on the net.
Having said that, the business that I have been working on for a while is a brand new tasting tea and after carrying out extensive research in Supermarkets and local stores near me, I haven't found anything with the same flavours as my tea. I'm not only passionate about this idea because it's different from whats on the market or because of the huge market in tea but also because there's a huge potential in Africa and if the business was a success, jobs could be created for the farmers, people to make the packaging and transport. The people of Uganda, where I buy my tea, will benefit greatly from this giving them opportunities to send their children to school, medical care and generally help raise their standard of living.
I'm extremely devoted to this idea because I can see the unnecessary suffering of people their and my vision is about not only giving to charity to help African people but creating jobs from one of the many resources back home and not exploiting the staff by paying them less than they deserve.
I'm a very driven person and through my life I've tried quite a few business ventures but this one I'm most passionate and dedicated to because if it's a success it won't be just for myself and my family or investors but for the people in Africa.