Covering the G-20’s major new economic initiative with a focus on green business
When people talk about innovation being the solution to global warming, what they really mean is that entrepreneurs are the solution to global warming. Small and medium sized enterprises (SMEs) are at the forefront of saving the environment. The G-20’s major initiative to find and support solutions to help SMEs thrive is therefore part of the key to our environment’s future. The best of these solutions, sourced through Ashoka Changemakers G-20 SME Finance Challenge, will be showcased and launched globally at the G-20 summit in Korea on November 11-12.
Green businesses are, by and large, SMEs. Alternative energy companies, green retail outlets, organic food growers, low-impact processing plants, locally sourced craft sellers – these all tend to be SMEs. And whether they have a specific green mission or not, SMEs typically have a deep connection to their communities’ and environments’ needs, and therefore often have an incentive to be good stewards of their surrounding environment. Ashoka and the Ashoka Changemakers community include thought leaders and innovators who are proving the power and potential of green businesses.
Here are some potential angles and interviews for unique, interesting coverage of green businesses globally, for the G-20 Summit and beyond:
Green SMEs = Growth – contrary to popular criticism of environmentalism, green business practices and economic growth are not mutually exclusive. In fact, they often they go hand-in-hand.
Green SMEs = Development Opportunity – In the aftermath of Haiti’s earthquake, green energy SMEs are playing a major role in providing needed power while rebuilding the electrical infrastructure in an environmentally friendly way.
Green SMEs = Investment Opportunity – Forward-thinking investors are proving that cleaner energy in developing countries is a sound investment.
Green SMEs = High tech – Pro-environment businesses are not anti-technology. In fact, some of the most advanced ideas for stemming global warming come from small and growing technology firms.
Green SMEs = Low tech – On the flip side, green solutions are not all about photovoltaic panels and biofuels. Green SMEs can and do succeed on a more human scale.
Green SMEs = Cutting Edge – Mobile phones and cloud computing are revolutionizing the opportunities for environmentally conscious entrepreneurs to do business.
This is just a small fraction of the resources available through Ashoka and Changemakers. For further information and to access our global community of more than 140,000 changemakers around the world, please contact: