Describe the degree of success you have had to date. How do you measure, both quantitatively and qualitatively, the impact on sustainability or enhancement of local culture, environment, heritage, or aesthetics? How has it transformed or contributed to the power of place or demonstrated the sustainability of tourism? How does your approach minimize negative impacts?
Jake’s and Breds have seen much philanthropic success throughout the last decade. Measurements of this success include financial analyses as well as measurements such as the number of students who have used classrooms built by Breds, the number of ambulance calls responded to by Breds’ emergency response unit, and the numbers of people living in houses built by or with the help of Breds. Breds believes the cost or scale of a project is not always the best measure of its impact, and that the best projects are ones that are deeply meaningful and can serve all levels and aspects of the community.
The creation of Breds has helped the community recognize that tourism, if properly and ethically managed, can serve to enhance the surrounding community. Due to the structure of Jake’s, every tourist that rents a room makes a financial contribution to Breds. Thus, when business for Jake’s is good, Breds’ budget to invest in community projects increases. Although it is impossible to argue that even the most well-planned tourism entity contributes no negative impacts to the surrounding environment, Jake’s and Breds cooperatively strive to minimize such effects.