Describe the degree of success you have had to date. How do you measure, both quantitatively and qualitatively, the impact on sustainability or enhancement of local culture, environment, heritage, or aesthetics? How has it transformed or contributed to the power of place or demonstrated the sustainability of tourism? How does your approach minimize negative impacts?
Creative Tourism New Zealand has developed from a regional into a national organisation over the course of its five years of existence. It contributes to enhancing local cultural practices across six different regions in New Zealand, including major creative hubs such as the Nelson Bays and Christchurch regions. The quality of the offer, combined with the possibility to actively engage visitors in the local cultural tissue, leads to a more memorable, long-lasting experience eventually benefitting both visitors and host communities. Creative tourism fosters understanding through the principles of creativity and contributes to local people re-valuing their heritage and culture. It minimizes negative impacts in that it uses existing local structures (such as local tutors' homes or workshops) and allows visitors an easier access to the specific local culture and environment of New Zealand.