Port-a-Bach by atelierworkshop - an affordable luxury.

Port-a-Bach by atelierworkshop - an affordable luxury.

Wellington, New Zealand
Project Summary
Elevator Pitch

Concise Summary: Help us pitch this solution! Provide an explanation within 3-4 short sentences.

The " Port-a-Bach" is a mobile holiday unit designed by atelierworkshop. Bach (pronounced Batch, with the alternative of Crib in the southern part of New Zealand) is the name given in New Zealand to structures akin to small, often very modest holiday homes or beach houses. They are an iconic part of New Zealand history and culture, especially in the middle of the 20th century, where they symbolized the beach holiday lifestyle that was becoming more accessible to the middle class.

About You
Contact Information
Title

Mr.

First name

William

Last name

Giesen

Your job title

Director- atelierworkshop ltd

Name of your organization

atelierworkshop

Organization type

Organization Type

Annual budget/currency

Annual Budget/Currency

Mailing address

Mailing Address

Telephone number

Telephone Number

Postal/Zip Code
Country
Alternative email address

Alternative email address

Your idea
This will be the address used to plot your entry on the map.
Street Address

212 Aranaki Street

City

Wellington

State/Province

Aotearoa

Postal/Zip Code
Country
Geotourism Challenge Addressed by Entrant

Organization size

Indicate sector in which you principally work

Tourism-related business

Year innovation began

2001

Indicate sector in which you principally work

Place your video embed code here from YouTube, Google Video and other video sharing websites. How to embed a video from YouTube.

Paste your code here

Innovation
What is the goal of your innovation? Please describe in one sentence the kind of impact, change, or reform your approach is intended to achieve.

The goal of the Port-a-Bach is to put the tourist in direct contact with the surrounding environment while maintaining a minimum ecological footprint.

Please write an overview of your project. Include how your approach supports or embodies geotourism or destination stewardship. This text will appear when people scroll over the icon for your entry on the map located on the competition homepage.

The " Port-a-Bach" is a mobile holiday unit designed by atelierworkshop. Bach (pronounced Batch, with the alternative of Crib in the southern part of New Zealand) is the name given in New Zealand to structures akin to small, often very modest holiday homes or beach houses. They are an iconic part of New Zealand history and culture, especially in the middle of the 20th century, where they symbolized the beach holiday lifestyle that was becoming more accessible to the middle class.

Explain in detail why your approach is innovative

The Port-a-Bach is essentially a shipping container, it folds out to form a minimum living unit. It folds back up to be transported like any normal container. We aim to work with scientists to form a new type of battery, a new micro energy generator.

Impact
Describe the degree of success you have had to date. How do you measure, both quantitatively and qualitatively, the impact on sustainability or enhancement of local culture, environment, heritage, or aesthetics? How has it transformed or contributed to the power of place or demonstrated the sustainability of tourism? How does your approach minimize negative impacts?

We have had significant international media attention and people from around the world wanting the Port-a-Bach. Our prototype was built in 2007. The Port-a-Bach negates the need for large energy hungry Hotel complexes.

In what ways are local residents actively involved in your work, including participation and community input? How has the community responded to or benefited from your approach?

As mentioned Port-a-Bachs can become power generators for the local community, when not in use by tourists. Locals can choose where and how the Port-a-Bach is positioned. The community could own and run the units.

How does your program promote traveler enthusiasm, satisfaction, and engagement with the locale?

The Port-a-Bach provides a unique experience for people grown accustomed to large oversized houses. It can be put carefully into any cultural environment, where the locals want it. It takes the traveller camping in comfort.

Describe how your work helps travelers and local residents better understand the value of the area's cultural and natural heritage, and educates them on local environmental issues.

The Port-a-Bach can be placed within the local the community, allowing tourists and locals to interact. The design of the Port-a-Bach is based on the users direct contact with the surrounding environment through extensive glass and a large deck. The Port-a-Bach takes people back to the notion of camping. It is a compact unit for 2 Adults and 2 Children and therefore reminds people they do not really need so much space and so many resources to survive comfortably.

Sustainability
How is your initiative currently financed? If available, provide information on your finances and organization that could help others. Please list: Annual budget, annual revenue generated, size of part-time, full-time and volunteer staff.

atelierworkshop is design company. We are searching for partners to finance the project in terms of putting the prototype we have built into production

Is your initiative financially and organizationally sustainable? If not, what is required to make it so? Is there a potential demand for your innovation?

The Port-a-Bach has the potential with the right business input and capital to be a sustainable business. The potential demand is large and international.

What are the main barriers you encounter in managing, implementing, or replicating your innovation? What barriers keep your program from having greater impact?

Business expertise and capital.

What is your plan to expand or further develop your approach? Please indicate where/how you would like to grow or enhance your innovation, or have others do so.

In 2008 we would like to build 5-10 Port-a-Bachs. We aim to develop steadily a large organisation capable of delivering the unit anywhere in the world. We aim to build up a business capable of delivering approx 100 units per year in next 5 years.

The Story
What is the origin of your innovation? Tell the Changemakers and media communities what prompted you to start this initiative.

Atelierworkshop is a design company formed by William Giesen and Cecile Bonnifait in 2000. They met when William was studying architecture at Bordeaux university in France 1998. Since that time they have been based in Wellington NZ designing and building innovative buildings architecture based around the principles sustainability. See: www. atelierworkshop.com. The port-a-bach is an innovation which continues that commitment.

Please provide a personal bio. Note this may be used in Changemakers' marketing material.

Cécile Bonnifait, (1971) architect DPLG, studied and worked in Bordeaux, France (89-95); Helsinki, Finland (1996); Wellington, New Zealand (from 2000). Granted scholarships from Ministry of Youth and Sport (94), Ministry of Culture (95-97), Foundation Besnard de Quelen (98) and Foundation de France (99) for operational and research projects in sustainable development in China and Tibet (93-99). She met William in Bordeaux in 1999.She moved to New Zealand in 2000 and together they have been running atelierworkshop since. She has tutored and lectured at Victoria School of Architecture, Massey University Design William Giesen (1972) B.arch from Victoria University, Wellington, New Zealand 2000. William traveled to France in 1997 as a semi-professional rugby player. He studied at the Bordeaux school of architecture and landscape design, France (98-99) and worked on competition projects for large-scale urban developments.

Describe some unique tourist experiences that your approach provides. Be specific; give illustrative examples.

N/a

What types of partnerships or professional development would be most beneficial in spreading your innovation?

atelierworkshop is a design company that has developed the Port-a-Bach. We require Business (Financial) partnerships with large, international corporations as well as Scientists and Builders.