Describe the degree of success you have had to date. How do you measure, both quantitatively and qualitatively, the impact on sustainability or enhancement of local culture, environment, heritage, or aesthetics? How has it transformed or contributed to the power of place or demonstrated the sustainability of tourism? How does your approach minimize negative impacts?
Wikiloc has had from the beginning a strong identity of showing off the best trails with beautiful photos and videos of the area. As the site grows, newcomers perceive this characteristic and try to do the same when sharing their own trails. Wikiloc is about describing as best as we can unique places of the planet, but equally important is the fact that the target audience is outdoor enthusiasts and active travelers. People that respects the nature and the culture of the place and behaves similarly online and in the real world.
How many "Inca Trails" are out there in Latin America? probably many and comparable in natural beauty and cultural background, but also likely to be unnoticed without an effective way to promote and tell the world where they are, how to get there and what local facilities we may find in the area. If we explore trails in Latin America from wikiloc.com we'll discover already many unique trails that doesn't appear in the official tourism destination guides and brochures. The same happens for the majority of regions.
The success for the site may be measured by the fact that volunteer collaborators have translated the site to 14 languages, the site itself presents a growing curve both in Internet traffic (+2.000.000 pageviews per month) and content (+65.000 trails, 6000 new every month and with already more than 100.000 photos and videos taken along the routes by a growing community of 60.000 users worldwide). The project won an award from Google for its technology and later on, its unique content and targeted audience, has allowed it to be a featured participant of the Google Earth community.
Wikiloc allows local communities to create maps, with quality and complementary information, with the goal to promote quality offers and connect them with a targeted global market