What has been the impact of your solution to date?
This project builds off of tremendous community support and a well-tested prototype. The first version of the iPhone and Droid apps were released in November 2010 to great fanfare, including articles in the New York Times and the Guardian, and coverage on most national new networks. Since the release, the apps have collected over 4,000 reports of street harassment from those who experience it (mapped in pink dots) as well as those who witness it and tried to help (mapped in green dots). In partnership with Cornell’s ILR school, we released a content analysis of 223 reports submitted in New York City. The analysis provide an in-depth look at how street harassment operates in New York City, and provides insight into how the apps can better accommodate the needs of New Yorkers. The partnership with the New York City Council garnered a second round of attention, and in May 2012 it was featured by the New York Daily News, Fox, ABC, and CBS’ “Good Morning.”
What is your projected impact over the next 1-3 years?
1: Launch the apps in New York City, receive over 1,000 reports of street harassment, and develop maps and reports for legislators as the foundation for a robust government investment in ending street harassment.
2: Launch the apps and platform in one additional city. Collect 2,500 reports in NYC and 1,000 reports in the additional city. Issue annual maps and reports in both cities, and work with local legislators to encourage deeper investment in ending street harassment.
3: Launch the apps and platforms in two additional cities. Collect 2,500 report in each of the first two cities, and 1,000 in each of the new cities, for a total of 7,000 reports. Issue annual maps and reports in both cities, and work with local legislators to encourage deeper investment in ending street harassment.
What barriers might hinder the success of your project? How do you plan to overcome them?
The project’s success would be hindered if:
a) We could not secure enough funding. We are seeking to overcome this barrier by diversifying our funding base and bringing in private donations to compliment our $20,000 government award.
b) The NYC public didn’t know about the reporting platform. We are overcoming this barrier by establishing a marketing partner that will allow us to post advertising in public transportation. We are also partnering with local schools and community groups who can educate their clients/students about the service. Finally, we are developing a robust media campaign that will leverage the current media attention on this platform.
Winning entries present a strong plan for how they will achieve and track growth. Identify your six-month milestone for growing your impact
The iPhone and Droid apps will relaunch in tandem with a large-scale media campaign.
Now think bigger! Identify your 12-month impact milestone
Issue reports analyzing harassment in NYC that provide policy solutions/templates addressing street harassment internationally.