What solution(s) does your initiative address to better the lives of girls and women by leveraging technology? (select all applicable)
Access to technology, Access to education/training, Access to health care, Policy change/advocacy.
What has been the impact of your solution to date?
G&FSA: In 2 years, reached over 2000 girls directly, worked w/ communities, teachers, leaders. Wrote comprehensive programming for girls’ dev. Won 4 awards, worked with SA’s leading retailer on first creative campaign in honor SA’s National Women’s Day, wrote for SA’s oldest feminist journal, changed the field for women’s football in SA, content creation by girls for girls, tackled discussion on corrective rape, shared our message at TedX, received letter from Mrs. Obama congratulating our work.
Praekelt Foundation builds open source, scalable mobile technologies and solutions to improve the health and wellbeing of people living in poverty. Our programs have reached over 50 million people across 15 countries in sub-Saharan Africa. We specialize in the following areas: mHealth (Prevention of Mother to Child HIV Transmission, Txt Alert, MAMA, Young Africa Live South Africa, Kenya, Tanzania), mJobs (Ummeli), mEducation (OnePlus, Motswadi), mAgriculture (Gates Foundation) and mDemocracy.
What is your projected impact over the next 1-3 years?
Girls & Football SA believes that interactive messaging through TxtAlert encourages audiences to become educated on health, their rights, in addition to providing them with a platform to develop, communicate and interact. Girls are an under resourced demographic in South Africa, and by providing them with a platform dedicated to their development, Girls & Football SA and strategic partners see potential in a positive shift in South African gender imbalance, which increasing SA’s chances of reaching the Millennium Development Goals.
As such, we envision a measurable, dynamic shift in health education in SA. Further, in working with Praekelt Foundation, we are able to continue working towards sustainable change rooted in technology.
What barriers might hinder the success of your project? How do you plan to overcome them?
- The prevalence of mobile phones able to connect to the internet within the target audience specified (hence a two pronged strategy is envisaged: mobisite and TxtAlert)
- Network failures (Internet or Mobile Network Operators) between the user and the site (unfortunately there is nothing we can do to prevent this directly, but we will ensure that our content is optimized for the network and carriers)
- Access to funds to ensure the sustainability of the project (will approach advertisers for the mobisite amongst other fund raising activities in order to reach target and goals)
Winning entries present a strong plan for how they will achieve and track growth. Identify your six-month milestone for growing your impact
Reaching our target and raising awareness amongst girls and women on healthy behavior.
Now think bigger! Identify your 12-month impact milestone
Reaching our target audience and creating shift in girls' understanding of health