What solution(s) does your initiative address to better the lives of girls and women by leveraging technology? (select all applicable)
Access to education/training, Access to health care.
What has been the impact of your solution to date?
Since the Safe Pregnancy and Birth mobile app was released for iPhone in January 2012, and for Android four months later, it has been downloaded over 10,000 times in 126 countries. Reviews have been overwhelmingly positive. Kanato Bo writes:
"Wonderful - Fantastic and helpful! Hesperian should make more of these. I work in rural communities in Guatemala and feel much more prepared with this simple guide!"
We have already received a number of requests to adapt the content for different platforms and languages, a demonstration of need for this type of product.
What is your projected impact over the next 1-3 years?
Our projected 1-3 year impact is to support thousands of women, midwives, and health workers to have, and ensure, safer pregnancies and births, and to help shift the field of mHealth toward ownership and leadership by communities. In the next several years, mobile phones will only become more ubiquitous. Mobile phones have the potential to be incredibly powerful tools for women's health and empowerment, but only if women have a chance to define how we want them to be used – what kinds of information, in what formats, will be most useful to us.
What barriers might hinder the success of your project? How do you plan to overcome them?
An important next step for us will be to adapt the Safe Pregnancy and Birth application to lower-end phones (basic and feature phones). These lower-end phones are less expensive and more widely available, but their smaller screens will pose a conceptual challenge as we aim to continue providing sufficient context and illustration, supporting individuals to make thoughtful health decisions rather than offering a simplistic check list. Fortunately, we are lucky to work with an incredible network of health workers, midwives, community leaders, and others who we can count on to provide crucial and critical feedback at every stage of this “translation” into a new screen size so that the content remains practical and relevant.
Winning entries present a strong plan for how they will achieve and track growth. Identify your six-month milestone for growing your impact
App is adapted for one additional platform (on a lower end phone) to expand reach.
Now think bigger! Identify your 12-month impact milestone
App is translated and field-tested in 3 additional languages; testing has identified improvements and topics for future apps.