LEADER ABC - Adolescent Broadcasting Community

LEADER ABC - Adolescent Broadcasting Community

BANTEN, IndonésiaJABODETABEK, Indonésia
Project Stage:
$1,000 - $10,000
Project Summary
Elevator Pitch

Concise Summary: Help us pitch this solution! Provide an explanation within 3-4 short sentences.

LEADER(Learn English And Develop Empowered Region) is a language course,media &communication center that empowers young people to be the future Indonesian leaders.LEADER ABC is our campaign to school.

About Project

Problem: What problem is this project trying to address?

Indonesia is at the moment confronted by two hard issues: fighting corruption and disaster preparedness and quite obvious that there is a gap within our leadership in dealing with corruption or even has a plan when disaster strikes. Media and communication –in my view- play crucial role in changing mindset & shaping our future,our region and our next generation.Take for example,a lot of natural disasters happen in our country,communities that are severely damaged are those who holds unto misleading local wisdom.Media can educate mass audience by addressing the above top two issues by using a microphone.Another behavioural problem is corruption amongst decision makers in our country and I personally think it is the results of our previous education system that does not emphasize character.

Solution: What is the proposed solution? Please be specific!

We believe in process and by process we mean education. Our mission to tackle the above issues is through education of media literacy and foreign language skills. English course is stepping stone to go global and integration truly occurs with the radio internet later on. LEADER’s radio internet will become a lab for our language students; they can practice speaking foreign language, they can actually have listeners and feedback to their radio programs and most importantly, they can voice their own creativity to create culture. In other words, our language students are contributing to social change and be the agent of change by creating radio messages. Radio programs are carrying monthly thematic campaign such as: disaster response awareness, fight corruption, green campaign, stop bullying and the list can goes on. Combining language course with media literacy is strategic especially it is embedded in schools to target youngsters (both girls and boys) and build godly character.
Impact: How does it Work

Example: Walk us through a specific example(s) of how this solution makes a difference; include its primary activities.

The original idea is to integrate language course with media comprehension. Our core product is called ENGLISH WITH PUBLIC SPEAKING,while our campaign to school titled LEADER ABC, both words are acronym of Learn English And Develop Empowered Region Adolescent Broadcasting Club. We–at the moment- create a module for two groups of people: Children and Teens. 1).English for children is focusing on story-telling (the stories will talk about godly characters; addressing fighting corruption issue, children are encouraged to be honest in dealing with money or in social activity, children are invited to donate their pocket money for children victim in disaster-affected community). 2).We call our module for teens ENGLISH FOR BROADCAST 1 (will combine english with radio internet). ENGLISH FOR BROADCAST 2 will combine speech&debate,Master of Ceremony(MC) & Radio/TV presenting. Secondary school students will eventually run a community radio within their school but then going global with internet. Our language students will become peer-educator through radio. The education on disaster mitigation and against corruption is indeed needed for Indonesians nowadays and radio internet is the tool to educate mass audience.LEADER’s radio internet integrates communication skills with media.We go to school and do in-house training, because LEADER is not a formal school nor it wants to create a new one, rather we work with schools and collaborate in empowering young generations and investing future Indonesian leaders with integrity through language savvy,media aptitude and communication agility.

Marketplace: Who else is addressing the problem outlined here? How does the proposed project differ from these approaches?

In reference to English course then international brand such as EF or national franchise such as LIA would be our competitors. However, ENGLISH WITH PUBLIC SPEAKING takes niche skills especially combining language course with radio internet course. LEADER’s radio internet will eventually become a lab for our language students; they can practice speaking foreign language, they can actually have listeners and feedbacks to their radio programs and most importantly, they can voice their own creativity and create culture. We believe English skill as a stepping stone and radio internet as innovator in our education system. In this sense, we have no particular competitor.

Founding Story

The founder of this project is myself. The idea actually began in 2004, while I was hosting a specialized English program on radio called “Spotlight” on a part-time basis in Heartline radio, Tangerang. In 2007, I joined the radio for full-time and from that moment, I created project that entails schools to have “Radio School” as their after-school activity. Two schools in Jakarta & Banten were collaborating with Heartline radio until 2010. From 2012,I joined First Response Indonesia which engage radio for disaster response as communication&trainer. Radio plays crucial role in saving lives. This is also the milestone when I think adults contribute to First response, while teens have LEADER ABC. The attached video of Radio School is to give an overview to judges and readers but not only until October 2011 that LEADER was created. We want to empower schools by integrating English course with media literacy. Why English? Because we believe in using English to create global movement.
About You
LEADER (Learn English And Develop Empowered Region)
About You
First Name

Carly Stiana

Last Name


About Your Organization
Organization Name

LEADER (Learn English And Develop Empowered Region)

Organization Country


Country where this project is creating social impact


Age of Innovator


Gender of Innovator


How long has your organization been operating?

Less than a year

Has the organization received awards or honors? Please tell us about them

Not yet.

The information you provide here will be used to fill in any parts of your profile that have been left blank, such as interests, organization information, and website. No contact information will be made public. Please uncheck here if you do not want this to happen..

How long have you been in operation?

Operating for less than a year

Which of the following best describes the barrier(s) your innovation addresses? Choose up to two

Access, Quality.

Social Impact
What solution(s) does your initiative address to better the lives of girls and women by leveraging technology? (select all applicable)

Access to technology, Access to education/training.

What has been the impact of your solution to date?

Students become peer-educator addressing social issues that they are facing nowadays. Qualitatively, students themselves transform their community by using media. Nevertheless, quantitative speaking, one school may adopt this model as extra-curricular (once a week). The target is 3 schools per academic year and in one school, you may have hundreds of listeners. However, we all know that internet made everything no boundaries.I keep mentioning radio whereas with current technology, all our ON AIR moments can be video taped and uploaded and featured on our web, so imagine the combination of audio, video & text to transform a community made possible by internet. When we talk about technology, boys will be more adaptive, however LEADER's module attract both girls and boys.
Each year, we can always add new interested schools along with the increase number of teachers. And beginning of August 2012, two schools have shown interest in LEADER ABC, they are EHIPASSIKO SCHOOL&NUSA INDAH SCHOOL.

What is your projected impact over the next 1-3 years?

Upon completion of 3 academic years in JABODETABEK, I hope to apply this extracurricular activity outside Jakarta and not until after 5 year, we can replicate this after school activity model in abroad and still using the branding LEADER ABC.
The next 3 years, I hope LEADER’s radio internet can penetrate to youngsters overseas, so we aim to bring the world to Indonesia and obviously bring Indonesia to the world. This model can be multiplied by schools around the world by adopting LEADER ABC module and by connecting through radio internet, we can actually create global movement together.

What barriers might hinder the success of your project? How do you plan to overcome them?

Success is defined differently depending in which stage. Right now my success is to find 2 schools to collaborate within this first academic school. After a year then success is when LEADER can create more buy-in into LEADER ABC project in all over Indonesia. And 3-5 years, success is when we can introduce this idea to schools abroad which can also generate income for LEADER as an organization.
There are only two things I believe; patience and money. With money we can have and choose resources; human resources, broadcast equipments & internet facility. To generate money, it takes a lot of communications process: selling ideas, proposals, make connections, networking, etc. I am working on it right now, but patience is the hardest one. Only time can tell how someone can endure.

Winning entries present a strong plan for how they will achieve and track growth. Identify your six-month milestone for growing your impact
Identify three major tasks you will have to complete to reach your six-month milestone
Task 1

Collaborate with minimum 2 schools maximum 3.

Task 2

create the platform for radio internet (we have already created the platform for our language course).

Task 3

Promote our work through various channels: brochures,facebook, twitter, video emails, radio partners, etc.

Now think bigger! Identify your 12-month impact milestone
Identify three major tasks you will have to complete to reach your 12-month milestone
Task 1

carefully choose team members for example web-designer and multimedia staffs.

Task 2

recruit and train more teachers (at this point there is only myself) .

Task 3

evaluate our accomplishment and what needs to be done for future progress by research & evaluation process.

Tell us about your partnerships

I am partnering with other NGOs - Hope Foundation and First Response Indonesia. I will partner with two schools in August 2012. They are EHIPASSIKO SCHOOL & NUSA INDAH SCHOOL. Both are located in Tangerang area.
I will also partner with media corporations (radio, TV & internet).
As for our sponsors, they too could become our partners who will not only being exposed on our website but may involved in our educational activities. We must partner with universities to do research & evaluation on the effectiveness & attractiveness of our program (I am talking to one university at the moment).

Please elaborate on any needs or offers you have mentioned above and/or suggest categories of support that aren't specified within the list

Business consultancy if LEADER ABC is going to be replicated outside Indonesia.