2016 RIVERS GAMES: Grassroots Talent & Status Development, Tourism, Security And Economic Growth

Port Harcourt, NigeriaPort Harcourt, Nigeria
Year Founded:
Organization type: 
Project Stage:
$5 million+
Project Summary
Elevator Pitch

Concise Summary: Help us pitch this solution! Provide an explanation within 3-4 short sentences.

Nigeria can be a major destination for sports and tourism by engaging the youths in physical activities in sports talent discovery and development, thereby turning away their attention from restiveness which will result in self development, self-worth and status,

WHAT IF - Inspiration: Write one sentence that describes a way that your project dares to ask, "WHAT IF?"

What if we can take the much more difficult path of transformation, transcendence, compassion and love with accountability and justice.
About Project

Problem: What problem is this project trying to address?

Youths are engaged more in physical activities irrespective of what these activities are, so with no jobs and nothing else to do; to exhume their energy, they become gangsters, militants, robbers, fraudsters and they commit many social vices that one can only think of or imagine, which in turn makes the society and economy not ideal for business and living.

Solution: What is the proposed solution? Please be specific!

We have it all wrong when we think that income is the link. What we really yearn for as human beings is to be visible to each other. People are sick and tired of the only workshops coming to them being those workshops focused on HIV/AIDS, skill acquisition, or at best, micro-finance. The results of such initiatives tell us that they do not need people to tell them what they should want. They want to celebrate what’s beautiful about them, which is their strength, agility, which makes them seen; they become visible. The solution therefore is to engage them in meaningful activities where they can exert their strength while getting the physical, moral and financial benefits as rewards.


The project is the first of its kind, therefore no award has been given to it yet
Impact: How does it Work

Example: Walk us through a specific example(s) of how this solution makes a difference; include its primary activities.

This project is about discovering talents in sports, and develop their talents so they become independent and responsible people in the society. The sporting activities shall include Football, Basket ball, Volley ball, Table tennis, Lawn tennis, High Jump, Long Jump, Swimming, Wrestling, and Boxing. It shall be in both male and female categories, except for boxing and wrestling, because in a society where the men feel dis-empowered and unable to provide, we should not forget that it is the women who suffer the most from being violated, and placed as less import. So we want to even the playing field for both the men and women to have equal opportunity to compete and to be seen and honoured.

Impact: What is the impact of the work to date? Also describe the projected future impact for the coming years.

Rivers Games is the first of its kind happening in Nigeria, it consist of several games to take place successively, and will be an area of growth for the economy and stakeholders each year with increased registration numbers of participants and spectators. We envisage a minimum of 5% increase each year in registration in our five years business plan, starting from 2016.

Spread Strategies: Moving forward, what are the main strategies for scaling impact?

The Rivers Games’ five year plan is to hold the competition first in Rivers State for the first year (2016), which shall further hold in all the Niger Delta States in the following year. In the third year, it shall be held in the South and Eastern states. In the fourth year, it shall spread to the Western states. And in the fifth year, it shall cover all the Nigerian states and the Federal Capital Territory.

Financial Sustainability Plan: What is this solution’s plan to ensure financial sustainability?

The solution plan to ensure the financial sustainability of this project is to seek sponsorship from corporate organisations, businesses, government and advertisement during the events.

Marketplace: Who else is addressing the problem outlined here? How does the proposed project differ from these approaches?

Although the country have a national sports festival, but it does not meet the need for all to participate because of the politics involved to partake. Therefore, this is the only project initiated to address the problem.

Founding Story

It was during the 2007 edition of the national sports festival, after I tried to be part of it, I was not even given a trial. Then I heard about how the English Premiership came up. I also got inspired when I realised that if I don't do it, probably, no one else will.


Chairman/Founder, General Manager, Project coordinator, Secretary, Financial Secretary, Financial Account, Information and Communication Technology Crew, Marketers and Community Liaison Officer.
Please confirm how you heard about the Unilever Awards:

Twitter Advert

Please confirm your role in the initiative (eg Founder/co-Founder) and your organisational title:


Which of the 8 UN Global Goals (Sustainable Development Goals) pre-selected for this competition does your solution relate most closely to? [select all that apply]

No Poverty, Gender Equality, Decent Work and Economic Growth.

Leadership and the Unilever Awards
Please provide examples of any previous entrepreneurial initiatives you have pioneered.

Previous entrepreneurial initiatives which I pioneered include skills acquisition training for youths and school teachers under the National Directorate of Employment in Nigeria

Beyond your existing team, who else are you working with to achieve your objectives, eg partners, advisors, mentors?

We are currently seeking partnership and mentoring from some international NGOs which we cannot mention at this time until a final agreement is reached.