Example: Walk us through a specific example(s) of how this solution makes a difference; include its primary activities.
Marcos lives with his wife and four children in a settlement called “Los Piletones”. He did not have the possibility to study and it is hard for him to get a formal employment, so he has temporary jobs day by day.
He decided to join Alemay paying an annual fee. In this way, he started acquiring commodities for his own family with an important discount as compared to the money he used to spend on them. After two months, he started selling commodities to his family and neighbours, which was an extra income for him. Finally, he also tried to add new members to the network, earning points and moving to a higher “category”, which made it posible for him to quit temporary jobs and, nowdays, Alemay is his source of income and employment.
Impact: What is the impact of the work to date? Also describe the projected future impact for the coming years.
The solution we propose through Alemay is an inclusive project that applies the multilevel marketing in slums and vulnerable places, offering basic commodities, mainly food, like dairy products, cold meats, and yerba mate. The advantages of this project are numerous. Firstly, Alemay’s “members” will be able to acquire commodities to a lower price than they would in the slum’s point of sale. Secondly, they will be able to trade these commodities with other people, obtaining profits with each sold product. Thirdly, the system’s most original and powerful feature is that every member will earn points each time he sells a product or adds new members, being able to reach monthly and fixed financial compensations according to the amount of points reached.
Spread Strategies: Moving forward, what are the main strategies for scaling impact?
We will start in three settlements situated in Villa Soldati. We estimate to have an impact on 225 families the first year, with the aim of reaching 2,400 by the end of the first five years. Furthermore, we estimate that the average savings per family will be of about $10 by each commodity they buy and the profits obtained because of the stored points will reach about $1,000 per month for each family. We will work together with different NGOs, charitable foundations and parishes, which will help us reaching different slums. In 10 years, we hope to be working in the whole city of Buenos Aires.