allGreenup: Application that helps you measure your environmental impact and rewards you.

Las Condes, ChileLas Condes, Chile
Year Founded:
Organization type: 
for profit
Project Stage:
$250,000 - $500,000
Project Summary
Elevator Pitch

Concise Summary: Help us pitch this solution! Provide an explanation within 3-4 short sentences.

The first application that helps you measure your environmental impact and rewards you for looking after the planet.
It’s a free app, where the users can find relevant information and register their actions like recycling, biking, running, etc. These actions give points which can be trade for prize

WHAT IF - Inspiration: Write one sentence that describes a way that your project dares to ask, "WHAT IF?"

What if we mobilize millions of people to do small daily sustainable actions and improve the relationship with the environment?
About Project

Problem: What problem is this project trying to address?

We are wasting our natural resources, we are mobilizing inefficiently and our accumulated garbage will soon overwhelm us. It’s also true that there have been many advances in terms of infrastructure we still need citizen participation, which is fundamental to incentive people, and bring them closer to this topic in a positive way, realizing that their actions are indeed having an impact in the environment so they commit to a sustainable lifestyle

Solution: What is the proposed solution? Please be specific!

allGreenup is a platform that carries the environmental cause into an app that educates and rewards you for performing friendly actions with the environment, actions like running, biking, going to a sport event, recycling, sharing your car and reading ecologic tips. This way we manage to reunite different parties into a mutually beneficial situation looking for the common good. We developed a platform for environmental education that doesn’t only delivers and exchanges information, but it also mobilize people towards performing sustainable actions and rewards them for doing such actions, this model helps develop an awareness for the environment, a sustainable lifestyle and people who seek to make a difference with their actions.


Publish Microsoft Chile 2014, 1st generation Imagine Lab 2014 by Microsoft, part of the tenth generation of Startup Chile 2014, part of the FBstart, winners of Eco Reto in Tic América 2015, Demand Solutions of BID 2015.
Impact: How does it Work

Example: Walk us through a specific example(s) of how this solution makes a difference; include its primary activities.

Here you can see pictures of our more than fifty thousand active users we have gained -regular people that have taken advantage of more than ten thousand benefits in the app as reward for their sustainability actions. At the same time we lunched a campaign with different brand like Coca Cola with their water Vital, in allGreenup where the users compete against each other by travelling fictitiously through Chile, so the user that accumulates more km by running, walking, ride their bike in allGreenup will be the winner of a trip to any part of Chile. This way we can mobilize people and giving businesses the opportunity to create environmental sustainability campaigns. We are changing people´s paradigm regarding sustainability.

Impact: What is the impact of the work to date? Also describe the projected future impact for the coming years.

Our main goal is to change the relationship people have with the environment, we want them to care and we seek to incentive people worldwide to recognize and improve their positive impact on the planet. Today with only 50,000 users we have save 438 trees, prevented the emission of 436 tons of CO2, the consumption of 13843 lts of oil and also the production of 346 tons of garbage. Imagine if we had 15 million users, this impact will be 300 times greater. This will help stop the global warming and climate changes; it will reduce vast amounts of garbage and residues. We look to boost employment in green companies and reduce the bad use of soil. We also measure impact trough the local commerce that works with us, by supporting them we are promoting healthy and responsible consumption, we always try to boost their sales and awareness in the market.

Spread Strategies: Moving forward, what are the main strategies for scaling impact?

The impact it’s getting bigger with every user that joins us and every action they do, our impact is growing exponentially because people see our app as a powerful tool when it comes to information and making sustainability simple, fun and compatible with their lifestyle. The potential impact that can be generated worldwide is enormous, since allGreenup is a platform capable of informing and motivating people, by empowering local markets, bringing together governments, universities and institutions around sustainability, creating positive impact in them, on their economies and on the planet.

Financial Sustainability Plan: What is this solution’s plan to ensure financial sustainability?

Our financial sustainability is based in our business model, that have two service Closed Community: allGreenup provides a closed ambient in the application, that allows professionals to engage with sustainability policies of the company and Campaing: allGreenup develops along with the brand, a campaign to position them in the area of sustainability with ours users and mobilize them to do sustainable actions. Today we have 10 client in total.

Marketplace: Who else is addressing the problem outlined here? How does the proposed project differ from these approaches?

In the market are different actors that have addressed some aspects of our project; Recyclebank ,Tu Ola, OroEco, Yomp and Wespire. But there still is not an initiative like ours, that bring together all the different players; people, governments, businesses, educational institutions and other organizations in a global project around a common goal in which all are benefited from, bringing sustainability to the palm of your hand in a simple and entertaining way.Bringing the environmental cause to an application that educates and rewards for performing friendly actions with environment.

Founding Story

allGreenup was founded by Andres, Javiera and Sebastian Luongo, we are cousins and know each other very well, this is the first project we star together of many to come. We both have experience in management jobs, leading teams and fulfilling goals which has allow us to create allGreenup, we share a passion for the environment, each of us provide a different set of skills that shall get us to success. We have tried to have our own businesses, but for different life stages we didn’t take the decision to change our lives until this proyect. Mainly because we are convinced that our team, with this proyect and in a worldwide context is going to be a success.


The company is leaded by Andres Luongo (CEO) Civil engineer with 5 years of experience he was the innovation and development manager in a consulting Company (POCH), he developed “Rider” technology plataform. Sebastian Luongo (CCO) business administration with 6 years of experience in marketing and sales, he was CCO of “Penalty” Chile and lead the introduction of the Company in Chile and I am, Javiera Luongo, Country Manager, I studied business administration and I have a Masters in Marketing. We are also comprised by five advisors, Chatliani Manu (Expert in digital Media), Manuel Sánchez (Mentoring CEO), Laura Chicurel (International strategy and investment opening advisor), Luis Cuezo(Strategy acceleration, technological developments and investment advisor), Jorge Echeverria (legal advisor). The key executives of our Project are Sebastián Moreno CTO mobile development expert, Fabian Elgueta CDO and María José Sanchez DLCO. It is a very well prepared team given their experience in technological developments, and a perfect balance between youth and experience, backed by its founders and the five advisors that comprise the team. allGreenup was founded by Andres and Sebastian Luongo, we are cousins and know each other very well, this is the first project we star together of many to come. We both have experience in management jobs, leading teams and fulfilling goals which has allow us to create allGreenup, we share a passion for the environment, each of us provide a different set of skills that shall get us to success.
Please confirm how you heard about the Unilever Awards:


Please confirm your role in the initiative (eg Founder/co-Founder) and your organisational title:

Co- founder and Country Manager

Which of the 8 UN Global Goals (Sustainable Development Goals) pre-selected for this competition does your solution relate most closely to? [select all that apply]

Responsible Consumption and Production, Climate Action.

Leadership and the Unilever Awards
Please provide examples of any previous entrepreneurial initiatives you have pioneered.

We Created RIDER is a technological platform for project management, which has clients and is under growing. At the same time we created the mode "Play for Donate" which consisted in donating all the money that was collected by playing in a mobile application for the publicity generated in it. Our first research into the mode "Play for Donate" we put available for the foundation Reforestemos Patagonia and had more than 30,000 downloads in three months. this game was to invite users to donate trees as he guided the koala in a style adventure Flappy Bird. the second attempt at this was because modality severe natural disasters in our country we set two goals: Allowing anyone in the world to collaborate with this effort and generate them resources innovatively we created an application with a clock that generates revenue when users turn it on.

Beyond your existing team, who else are you working with to achieve your objectives, eg partners, advisors, mentors?

Partnerships with Municipalities of Chile as; Santiago, Providencia, and the municipality of Buenos Aires, Argentina. We are also sponsored by the Ministry of Environment of Chile.
We have partnerships with NGOs such as KIVA, Reforestemos Patagonia, among others, where we empower these organizations in allGreenup.

Alongside this is very important to stand out that allGreenup is certifed as bCORP, our Closed communities tool will contribute to the LEED certification process according to the accreditation provided by the Green Building Council, for companies that implement this platform.
We are allies of Chile California Council, a nonprofit organization that promotes mutually beneficial relations between Chile and California in public and private areas. This relationship allows us to accelerate our expansion process and opens doors for the exchange of knowledge and creation of networks with the global center of innovation and technology. We have also generated alliance with Latin San Francisco starting now woringk to expand us in the US.
We have the support of the following mentors: Manuel Sanchez (CEO Poch Ambiental), Hernán Mario (Ex Entel CEO), Manu Chatliani (CEO Jelly), Markus Schreyer (founder MGMs), Laura Chicurel (Chilean entrepreneur based in San Francisco)