Alto Peru Project

Alto Peru Project

Chorrillos, PeruChorrillos, Peru
Year Founded:
Organization type: 
nonprofit/ngo/citizen sector
Project Stage:
$10,000 - $50,000
Project Summary
Elevator Pitch

Concise Summary: Help us pitch this solution! Provide an explanation within 3-4 short sentences.

We fight delinquency and poverty through the teaching of sports to the children of a marginal neighborhood. Empowering the kids and adolescents so they can grow as the new agents of change.

WHAT IF - Inspiration: Write one sentence that describes a way that your project dares to ask, "WHAT IF?"

What if we could vanish delinquency and poverty from our city?
About Project

Problem: What problem is this project trying to address?

The neighborhood we work with is a precarious human settlement in the district of Chorrillos, Lima, Peru. The majority of families are related to the sea, most of them are fishers. But, as happens in many other poor environments drug consume and delinquency grew and spread between them. The specific problem we address is delinquency in the context of extreme poverty.

Solution: What is the proposed solution? Please be specific!

The solution we propose and have developed to fight delinquency and poverty is one that educates children through sports, and therefore offers them a healthier environment and better opportunities to grow in. We believe that giving children better opportunities and education is the best and only way to help them outcome poverty and risk environments, such as delinquency, drug abuse or gangs. The sports and activities we have worked with are: surf, muay thai, downhill skateboarding, batucada (peruvian percusion), capoeira, art, photography, and SUP (stand-up paddle). The first two mentioned have been the ones that have connected best with the kids from this specific neighborhood, and are the two activities we most work with.


We won an honor as best social project in the GSEA (Global Student Entrepreneur Awards) at the UPC (Peruvian University of Applied Science) in 2014.
Impact: How does it Work

Example: Walk us through a specific example(s) of how this solution makes a difference; include its primary activities.

The first group of kids we worked with was the most difficult because they were almost adults. Most of them, as a peruvian saying says, had one foot in and one foot out of the delinquency context. Either way, we worked with them and gave them free surf classes. One of the kids from this group, John, had always showed lots of interest in photography. Over the years he became very loyal to our project. Once he learned how to surf, he learned how to teach and, then, became one of our instructors. Simultaneously, through these years he started taking photos of our project and finally became part of the publicity agency we work with. John is the oldest and by far the best example we have of the positive results our project can achieve.

Impact: What is the impact of the work to date? Also describe the projected future impact for the coming years.

Ten years ago, the neighborhood we work with was considered one of the most dangerous of our city. The work we have done with the children in these last 8 years has transformed the panorama in a 50% and we are sure that in the next 10 years we will have changed it entirely. Some of the children we work with are sons of thieves, our project offers them other role models and opportunities to grow out of there harsh environment. We first teach them different sports and activities, and then offer them the opportunity to grow in which ever occupation they prefer. Up until this day we have kids that have became sports instructors, professional athletes and photographers.

Spread Strategies: Moving forward, what are the main strategies for scaling impact?

In the last couple of years we have started to include children from the neighborhoods nest to our first one. They are also poor neighborhoods, but not very related to the sea. The central axis of our projects is founded on identity. When we consider geographic spread, we always look for a healthy identity the kids of the neighborhood can identify with, and we work with that. For example, these new neighborhoods related very closely with muay thai, because of the high levels of violence they come from.

Financial Sustainability Plan: What is this solution’s plan to ensure financial sustainability?

We have a very strong logo and a high demand of clothes and products with this logo. We have tried to keep up with the demand, but haven't been able to entirely. We look to be able to invest in our clothing business plan, and with that create the sustainability we need to continue growing. For now, we work with clients. We have individuals who pay for our classes, and the permits us to give free classes to the kids of our social project.

Marketplace: Who else is addressing the problem outlined here? How does the proposed project differ from these approaches?

Our regional governments don't address this social problem so have looked for individuals who do care.

Founding Story

Diego Villarán, the founder of our project. Lived right next to the neighborhood Alto Peru. He began hanging out with the kids and giving them surf classes for free. Naturally the project grew and now involves 200 children and different sports.


Besides him we have a co-founder, Matias Ballon.
Please confirm how you heard about the Unilever Awards:

We found out about the Unilever Awards through

Please confirm your role in the initiative (eg Founder/co-Founder) and your organisational title:

I'm an art teacher in the Alto Peru Project

Which of the 8 UN Global Goals (Sustainable Development Goals) pre-selected for this competition does your solution relate most closely to? [select all that apply]

No Poverty.

Leadership and the Unilever Awards
Please provide examples of any previous entrepreneurial initiatives you have pioneered.

We haven't had any previous experiences yet of entrepreneurial initiatives.

Beyond your existing team, who else are you working with to achieve your objectives, eg partners, advisors, mentors?