Associative Productive Craft Markets

Associative Productive Craft Markets: To strengthen the social economy in Patagonia

Región Patagónica, ArgentinaDina Huapi y Parajes de la Linea Sur, Argentina
Organization type: 
nonprofit/ngo/citizen sector
Project Stage:
$50,000 - $100,000
Project Summary
Elevator Pitch

Concise Summary: Help us pitch this solution! Provide an explanation within 3-4 short sentences.

As part of the Social and Solidarity Economy, the project seeks to organize Associative Productive Craft Markets in Patogonia.
Proposes the transfer of experience, knowledge and technologies related to social organization of artisans, handmade textile production and marketing of natural fiber.

WHAT IF - Inspiration: Write one sentence that describes a way that your project dares to ask, "WHAT IF?"

What if your idea is not that counts, but many ideas together?
About Project

Problem: What problem is this project trying to address?

The initiative seeks to reach small producers a fixed space to market their products. Strengthening them in the associative work and fair trade. With the experience of the construction of the Mercado de la Estepa, the idea is to replicate this initiative in other regions of Patagonia (Santa Cruz, Chubut, Tierra del Fuego and Neuquén) and to link them together.

Solution: What is the proposed solution? Please be specific!

Professionalize production practices, mitigate the asymmetries between actors of the productive and commercial circuits. Be transparent price formation. Ethnocultural enhance knowledge, ensure technology transfer and innovation at every stage of the production processes involved. Formation of a Bank of fibers that guarantees the supply of institutional spinning through regulation and legal and tax shelter model. LEGAL ENTITIES development that provide autonomy to organizational processes and linking workers after their union representation and labor protection.
Impact: How does it Work

Example: Walk us through a specific example(s) of how this solution makes a difference; include its primary activities.

The Mercado de la Estepa helped the empowerment and enhancement of rural women. In the beginning, women were afraid to speak in meetings and they were subjected by their husbands. Market their products, today represents them an income, which makes them more decision-making power, and allocate their profits to things they consider important, such as education of their children. Working this way also allows them to stay in their rural areas and not have to migrate to the big city.

Impact: What is the impact of the work to date? Also describe the projected future impact for the coming years.

Today the Mercado de la Estepa affects more than 300 families in the region of Dina Huapi and Linea Sur in the provice of Rio Negro. In some cases this activity represents the main family income. The goal is to create four markets of these characteristics in Patagonia (Chubut, Santa Cruz, Tierra del Fuego and Neuquen).

Spread Strategies: Moving forward, what are the main strategies for scaling impact?

The idea is to generate a Patagonian identity that links all markets and to work associatively throughout the region, selling 100% handmade products, revaluing their ancestral construction techniques.

Financial Sustainability Plan: What is this solution’s plan to ensure financial sustainability?

In Patagonia there are currently more than 3 million guanacos, and in the province of Santa Cruz is considered plague. But to be able to enclose and shear these wild animals, you can get a very fine fiber textile products which make and market them. This will generate a bank of fibers, which will provide input to the artisans. So that a sustainable value chain is generated from the enclose, shearing, spinning and weaving and finally its marketin

Marketplace: Who else is addressing the problem outlined here? How does the proposed project differ from these approaches?

There is no initiative of this kind in the country

Founding Story

Roberto Killmeate, the founder, began to realize that the second concept after the house was the land, people have dignity because they would have a job, and that was the driving line of the Peasant Movement in Santigo del Estero. If people have their home, they work and produce. However, this equation was not so simple because for most people produced, stagnated in the marketing process. So he created the Civil Association Surcos Patagonicos with the aim of commercializing regional handicrafts Pilcaniyeu department. And so the Mercado de la Estepa in Dina Huapi, emerged as selling space based on the values of fair trade, whose active membership in most cases is the woman.


Group Management Managing Director: Roberto Killmeate Executive Coordinator: Patricia Dreidemie Counsel: Hernán Gargiulo Economic Adviser: Luis Caballero Commercial Advisor: Guillermo Marconi Group Research, Development and Innovation for Technology Transfer Candelaria Dimnik Silvia Nochito Soledad Soto
Please confirm how you heard about the Unilever Awards:

Through the mobilizing of networks Ashoka Changemakers program in Brazil, Candela Justribó

Please confirm your role in the initiative (eg Founder/co-Founder) and your organisational title:

Secretary of the Civil Association Surcos Patagonicos

Which of the 8 UN Global Goals (Sustainable Development Goals) pre-selected for this competition does your solution relate most closely to? [select all that apply]

Decent Work and Economic Growth, Responsible Consumption and Production.

Leadership and the Unilever Awards
Please provide examples of any previous entrepreneurial initiatives you have pioneered.

I led an associative design project, which sought to develop an innovative product from the disposal of animal fiber. We worked together with artisans from Mercado de la Estepa and the National Institute of Industrial Technology. We got a product made of felt for use in horticulture which is now marketed in the Mercado de la Estepa.

Beyond your existing team, who else are you working with to achieve your objectives, eg partners, advisors, mentors?

National University of Rio Negro
Ministry of Social Development of the Nation
Ministry of Agriculture, Livestock and Fisheries of the Nation
Development Ministry of Environment of the Nation